The PR Week

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X?  These are just some of the questions on this week’s podcast for Teddy Goff , a one-time adviser to former President Barack Obama and cofounder of Precision . He also talks abou...

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide , which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots. Topics include: - Super Bowl round-up ; - Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;...

The latest edition of The PR Week podcast has not one but two VIP guests: incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva. They talk about the big task of combining two blue chip agencies into one, building compelling offerings for clients and putting together the new agency’s executive team .  Plus, the biggest marketing and communications news of the week, such as the Dashboard...

The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders.  Kevin Windorf helps members of the Financial Communications Society with those topics and much more as the CEO of the organization, as well as serving as chief marketing officer for North America at...

Just yesterday, WPP announced that it is merging its two biggest PR agencies , BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.   There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week...

There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him as chief communications officer.  Jones joins the PR Week podcast to talk about diversity, equity and inclusion initiatives , labor relations and how to navigate social-media-driven corporate crises....

The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interviews for this week’s podcast. Special guests include Omnicom PR Group CEO Chris Foster, Weber Shandwick North America CEO Jim O’Leary, August CEO Nadya Okamoto, Understood.org CMO Nathan Friedman and...

This year’s WEF agenda is packed with transformative concerns for CEOs, with the global economy, geopolitics, generative AI and the green agenda taking prime billing. Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick North America CEO Jim O’Leary on the mountain to discuss what’s at stake this year and how corporate leaders are navigating a world that will never...

What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth’s chief creative officer.  She talks about those predictions and weighs in on cultural moments at the Golden Globes and other events on the latest edition of The PR Week podcast. Plus the biggest marketing and communications news o...

Social media upheaval. Marketing in gaming. Weight-loss drugs. Understanding what younger generations are talking about. And, if that wasn’t enough, the first AI election.  These are all big topics as 2024 begins, and they’re also among the discussion points on the latest edition of the PR Week podcast, featuring PRWeek’s entire editorial team discussing what they expect to happen this year. PRWee...

A difficult economic environment. Corporate crises over hot-button political and social issues. Controversial clients.  These were just some of the most important topics of 2023 discussed throughout the year on the PR Week podcast . Enjoy this wrap-up of the best of PRWeek’s weekly podcast from 2023. And look out for the special 2024 kick-off episode next week.  PRWeek.com Theme music provided by...

The latest guest on the PR Week podcast is KeJuan Wilkins , who was named EVP and chief communications officer of Nike this year, replacing industry legend Nigel Powell .  He talks about how brands like Nike and its subsidiary Converse resonate in large parts of the cultural conversation, as well as the importance of hiring and working with diverse teams and much more.  Plus the biggest marketing...

In this podcast, we’ll bring together three of the PRWeek Health Influencer 30 winners to discuss the importance of healthcare communications and outline key themes for healthcare communicators leading into 2024. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Tr...

The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands.  She talks about what the busy holiday travel season means for her company and how it markets itself during major sporting events such as the World Cup. Plus, the biggest marketing and communication...

Chris Graves is stepping away from Ogilvy after nearly two decades at the agency, but he has no intention of slowing down, not with all of the technological innovation driving the world of communications.  He talks about that, from behavioral science to artificial intelligence and everything in between, as well as his career and future plans on the latest edition of the PR Week podcast .  Graves a...

In honor of PRWeek’s recognition of industry leader Jonathan Adashek, Senior Vice President, Marketing and Communications and CCO of IBM, as the inaugural winner of The David Finn Award, this podcast will feature a conversation between Jonathan, Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, Editorial Director of PRWeek. Jonathan will elaborate on how he helped reintroduce today’s IBM, a...

Featuring: - Shreya Mukherjee, chief strategy officer, MSL - Ben Grinspan, VP of cultural strategy, MSL A tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend. Of course,cultural trends are fluid and move fast. It can be challenging just to keep...

The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign.  The former PRWeek reporter talks about the 2023 Spotify Wrapped program , the AdColor event in Los Angeles and other marketing hot topics.  Plus a discussion of the biggest marketing and communications news of the week, such as COP28, Sam Altman’s departure from and...

-Vanessa Broadhurst, EVP, global corporate affairs, Johnson & Johnson A highly decorated executive, Johnson & Johnson’s Vanessa Broadhurst has been bestowed accolades by the likes of Savoy , blackdoctors.org , the National Association of Female Executives, who has recognized her as “Healthcare Champion of the Year,” and, of course, PRWeek, which this year is naming her to its Health Influencer 30...

Featuring: -Sinead Norenius, VP of product management, Cision A world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it’s not hard to imagine that she would know a thing or two – or a ton more – about influential content. When y...

The latest guest on The PR Week podcast is Peter Land , a veteran of most recently Dick’s Sporting Goods as well as the NBA and several agencies.  He talks about his plans for semi-retirement, as well as Dick’s reaction to mass shootings and the NBA’s forays onto the internet. Plus, the biggest marketing and communications news of the week, including the Health Influencer 30 , a profile of Nadya O...

Bayron Wilson is the cofounder and COO of Urban Alchemy, a nonprofit that works in situations involving extreme poverty, homelessness, mental illness and addiction. More than 90% of the group’s workforce are formerly incarcerated long-term offenders.  Urban Alchemy was recently recognized as a multi-award winner at PRWeek’s Purpose Awards in Chicago.  Wilson talks about the important work that his...

The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations.  She talks about how the organization advocates for the role of zoos, how it relies on volunteers and advocates and how it has to race avid fans to post pictures and information of its animals on social media.  Plu...

Jim O’Leary has been Weber Shandwick’s North America CEO for less than nine months — joining from top rival Edelman — and it’s been a busy nine months. In that time, he’s brought on talent from his former agency and other firms and worked to bolster his network’s strengths in AI and elsewhere.  He joins the latest edition of The PR Week podcast  to talk about that and the top marketing and communi...

On this week’s episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include: - Wrapping up PRDecoded and the 2023 Purpose Awards; - Lisa Ross’ exit from Edelman; - ESPN’s Chris LaPlaca retiring after 43 years; - Remembering Salient Global CEO Bryan Specht, who died earlier this month; - Target’s corporate affairs changes; - The latest p...