The PR Week

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate t...

How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship?  Those are a few questions answered on the latest edition of The PR Week podcast , starring Jon Harris , EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree. ...

The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency.  He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny’s performance at Super Bowl LX and his time working for the late first lady Nancy Reagan.  Plus, the biggest marketing and communications news of the week...

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities.  Haberman talks about what the situation on the ground in Minneapolis is like, and how it’s affected both residents and members of the business community. He also chats about the Wi...

There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them. Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it. M...

PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week 's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX halftime show .  Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for hol...

The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman.  Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals.  Plus, the early marketing storylin...

With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities av...

The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it’s also a who’s who gathering of some of the biggest names in the PR industry.  PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including  Edelman CEO Richard Edelman , Burson CEO Corey duBrowa and Weber...

Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick CEO, North America and global president Jim O’Leary in Davos to discuss why CCOs have gained ground in the past year — and how they can continue to navigate the new stakeholder economy. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news...

The latest guest on The PR Week podcast is one of the best-known in-house communications executives in the industry: Jonathan Adashek , senior vice president of marketing and communications at IBM.  He talks about how IBM’s leadership set a clear course for the company in areas such as AI and technology at large and why former CEO Louis Gerstner has been rightly credited with “saving” the company....

This week’s episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker.  They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI. PRWeek executive editor Frank Washkuch also joins...

Another year has come and gone for The PR Week podcast, and this year has once again been filled with top guests and key insights.  Check out this highlight reel of some of the year’s best episodes, including leaders from top agencies such as  The Weber Shandwick Collective and in-house teams such as Walmart and Ford .  PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One &nbsp...

The guest on the latest edition of The PR Week podcast is Kim Sample, president of the PR Council, a national trade organization that works on behalf of agencies.  As a year of massive change for the agency landscape wraps up, Sample talks about what her industry partners are thinking while entering 2026. She also chats about the effects of Omnicom’s acquisition of Interpublic Group , as well as o...

The guest on the latest, wide-ranging edition of The PR Week podcast is Dan Bartlett , executive vice president of corporate affairs at Walmart.  He joins the podcast during an important week for Walmart, after the retail giant eschewed the New York Stock Exchange for the Nasdaq . Bartlett talks about that and discusses the communications skills and preparation ethic of Walmart CEO Doug McMillon....

It’s a seismic change for several industries.  Omnicom Group closed its $9 billion acquisition of Interpublic Group last Wednesday. In the days since, the deal has resulted in many job reductions as Omnicom tries to reach promised cost savings.  For the PR sector, the deal means former Interpublic agencies Golin and The Weber Shandwick Collective are joining Omnicom PR, which includes FleishmanHil...

Welcome to a special edition of The PR Week podcast from a very special night.  PRWeek’s Julia Walker chats with every member of the 2025 PRWeek Hall of Fame Class : Torod Neptune, Kathy Bloomgarden, Vanessa Broadhurst, Pat Ford, John Saunders and Jim Weiss.  The 2025 Hall of Fame class was honored last Thursday night at a ceremony in New York City, including video tributes to all of the new induc...

The latest guest on The PR Week podcast is Paul Cohen, CEO of Attention Comms.  Cohen launched the firm this year after it spun out of U.K.-based Milk & Honey PR. He talks about U.K.-headquartered firms expanding to the U.S. with varying degrees of success, as well as the trends he’s seeing in the current economic and political environment.  Plus, the biggest marketing and communications news of t...

This week’s guest on The PR Week podcast is Paul Wood, an alum of Ketchum and the chief marketing and communications officer at the Cohen Veterans Network.  He gives us the lowdown on why his nonprofit was founded to help post-9/11 veterans and how it provides mental health services to veterans when they return from active-duty service. Wood also discusses breaking the stigma of embracing mental h...

AI Deciphered is back for a second year! On Thursday, November 13, three Haymarket Media publications – PRWeek , Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution. Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations. The opening keynote wi...

PRWeek VP and editorial director Steve Barrett is back in New York after meeting with top PR and communications leaders last week in Seattle, where he had the chance to chat with Dominic Carr of Starbucks and Katie Townsend of the Seattle Kraken. He also spoke at a LaGrant Foundation event with Frank Shaw of Microsoft and Amazon’s Drew Herdener .  Plus, the biggest marketing and communications new...

We only have treats for our listeners on this Halloween edition of The PR Week podcast .  This week’s guest is Beth Cleveland, the new CEO of Praytell . She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more.  Plus, the biggest marketing and communications news of the week, including third-quarter ea...

Featuring: Shane Arman, SVP, head of US Sports, Allison Worldwide In 2010, many comms pros studied “The Decision” — LeBron James’ highly anticipated announcement of which team “he’d be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on thi...

Featuring: -Richard Edelman, CEO, Edelman -Chris Foster, CEO, Omnicom Public Relations Group “PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR...