The PR Week

For every brand in every sector, a commitment to purpose is reaching table-stakes level in terms of being a necessity for success. Of course, this manifests itself differently depending on the type of organization you are. The good news, though: Inspiration and education can be gleaned for all brands from any entity in any industry. That is proved in this podcast, featuring Harvey Mason, Jr., CEO...

Podcast topics: 1:57: Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer and social justice advocate Ofield Dukes and more. 16:01: Edelman has named  Taj Reid as its first global chief experience officer , tasking Reid with driving creative technology prototyping and innovative experience design across the Edel...

Podcast topics: 0:54 - Ellis talks about her work at foundation with Prosek Partners, how to attract students and retain them, diversifying the PR industry and more.    27:22 - Omnicom Group has won Mercedes-Benz’s global agency consolidation , edging out incumbent Publicis Groupe. 29:51 - Weber Shandwick has launched a media security center in partnership with threat-intelligence company Blackbir...

Podcast topics: 2:57 - Valdes-Fauli talks about his Hispanic-American-focused agency, Pinta, the intricacies of targeting the very diverse Hispanic-American market, the pros and cons of remaining an independent agency versus joining a holding company and more.    16:13 - Running down the insights and findings of the fourth-annual  PRWeek/Boston University Communications Bellwether Survey  after th...

Podcast topics: 1:01 - Cherwin talks about the mission of the 9/11 Memorial & Museum, how the organization prepared for the 20th anniversary, working with singer John Legend on communication to a generation that has little or no memory of September 11, 2001 , and more. 21:50 - Barrett and Washkuch reflect on their memories of 9/11, as well as those of several Haymarket Media employees . 25:56 - Re...

Podcast topics: 1:51- Baum talks about the Milwaukee Bucks’ championship and how the Bucks’ communications team handled media coverage and access, Baum’s own career path in sports communications, growing a global sports brand and more.  20:20 - PR pioneer David Finn turned 100 on Monday , August 30. Friends, families and colleagues shared memories of Finn’s storied career with PRWeek to recognize...

Podcast topics: 2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more.    18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates? 22:32 - Zeno Group has bought a stake in multicultural and B...

Podcast topics: 2:18 - Evangelisti talks about heading communications at a major international financial institution, working through the 2008 financial crisis,  coming out in the world of PR  and more.  18:03 - How global enterprises and governments have reacted to crises in  Afghanistan  and Haiti. 24:28 - It’s the second anniversary of the Business Roundtable Statement on Corporate Purpose. Hav...

Podcast topics:  2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” and more. 18:24 - New York Governor Andrew Cuomo on Tuesday announced his resignation, effective now in 12 days, after an investigation found credible multiple allegations of Cuomo sexually harassing w...

Podcast topics: 1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the primary language; how the Delta variant is impacting travel and other industries. 15:55 - Just as brands and businesses start to roll out "return to normal" campaigns, the COVID-19 Delta variant is...

Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism among audiences as to how authentically purposeful a company can truly be. In this podcast, Gin Kinney, VP of comms and marketing at NRG, speaks candidly and convincingly about her brand’s commitment to...

Podcast topics: 1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports marketing brings to the world of pro sport management and more. 15:40 - PRWeek has revealed its  40 Under 40 class of 2021 , highlighting the next wave of young, diverse comms pros and their accompl...

Podcast topics: 1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lasting impact extended work-from-home will have on internal C-suite comms and more.  16:42 -  Omnicom  and  IPG  have released their Q2 numbers, both showing organic growth after the coronavirus-induced s...

Podcast topics:  2:27 - Susman talks about  heading up comms for Pfizer  during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respectfully, whether fully vaccinated people will need booster shots and and more. 11:51 - The  PRWeek Power List  hits its 15th anniversary; plus, what notable trends are apparent from the 50 honorees...

Podcast topics: 2:43 - Salomon talks about the history of The Harris Poll and her work for the organization, public opinion and brand reputation trends during the COVID-19 pandemic and more.  16:19 - Account moves:  LinkedIn has brought Golin on  as its global social media agency partner; the owner of the condo that collapsed in Surfside, Florida, has  retained Levick  for crisis comms. 18:15 - WP...

Podcast Topics: 1:51 - Kyne talks about the history of Evoke Kyne, how agencies can thrive after an acquisition, responding to the COVID-19 pandemic, vaccine comms and more.   13:54 - Teneo cofounder and CEO  Declan Kelly resigns  after acknowledging he behaved inappropriately at a charity event  17:21 - Moderna snaps up  Ogilvy Health global CEO Kate Cronin  to be chief brand officer; what it mea...

In this third of a five-podcast series, Kathryn Beiser, VP of global comms at Eli Lilly & Company, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss issues of healthcare inequality particularly exposed during COVID-19, evolving relationships between brands in the space and both media and agency partners, as well a...

At the conclusion of the first-ever virtual Cannes Festival of Creativity, PR Lions jury president and Weber Shandwick CEO Gail Heimann talks with PRWeek and Campaign US editorial director Steve Barrett about macro and micro trends in the work, the power of PR to weave ideas into culture, the benefits of being case-study scholars and the need for advocacy around wider industry representation at th...

Radical simplicity used to be the creative holy grail. But now, marketers and communicators must embrace radical complexity. Weber Shandwick’s Chief Creative Officer, Tom Beckman, and North America Chief Strategy Officer, Robyn Adelson, discuss this shift in light of this year’s Cannes Lions stand-out work. More from Cannes and Weber Shandwick:  The Undeniable Power (and Potential) of PR to Drive...

In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield,...

Podcast topics: 1:27 - Richter talks about her first six months as Ogilvy global CEO during the COVID-19 pandemic, Ogilvy’s new NYC offices and back-to-office plans, the evolution and future of Ogilvy and more. 16:28 - Cannes goes virtual; winners, takeaways and trends from the all-remote Cannes Lions International Festival of Creativity. 29:49 - Las Vegas Raiders defensive lineman Carl Nassib bec...

If you want to discover what a healthy brand looks like, check out this all-encompassing podcast featuring Kallie Goodwin, VP of family and wellness brands at Danone North America. She recently joined PRWeek managing editor Gideon Fidelzeid to discuss younger consumers, gut health, B Corp certification and the balancing act of maintaining consistency while allowing for individuality among a house...

Podcast topics: 2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around returning to the office — and more. 12:48 - All about European soccer brand sponsors and press conferences —  Cristiano Ronaldo and Paul Pogba  push Coke and Heineken beer away. 16:49 - The lives and leg...

Podcast topics: 1:07 - O’Neal talks about the history of marcomms analytics company Onclusive, advances in technology and AI, how the human element continues to add value and more.  13:31 -  Morning Consult  attains series B funding at $1 billion valuation, making it a rare commstech “unicorn”  18:15 - The story behind  Wendy's creating an ad in 7 hours  based on a young superfan’s idea  21:15 - T...

Podcast topics: 1:03 - Teitler talks about his role at Special Olympics — during event years and off-years — from working with internal stakeholders to external media influencers and more, all to further inclusion and equality for athletes with intellectual disabilities. 19:33 - Naomi Osaka’s decision to  withdraw from the French Open  due to anxiety-inducing media appearances has ignited a nation...