The PR Maven Podcast

With the emergence of ChatGPT and other artificial intelligence chatbots, many professionals are concerned about AI's impact on their respective industries. On a daily basis , the anxiety and nervousness are palpable.   Will ChatGPT disrupt my industry? Will it replace my job? How do I compete with AI? These questions are common and legitimate, and the answers to them remain to be seen. That's the...

In November 2000 , Scotty Wentzell was born with a serious congenital heart defect and a chromosomal disorder that causes physical and developmental delays . With the help of his parents, Lisa and Scott, and many organizations specializing in assisting people of many different abilities , Scotty has been able to go on amazing adventures throughout his life. Recently, Lisa co-authored a book with H...

What is a changemaker and who can be come one? In this episode, Dr. Patti Talbot defines what a changemaker is and explains that you don't need to be someone extraordinarily spe cial to make the change you want to see . Patti emphasizes working together to make change and share s some success stories from working with changemakers . Patti also talks about her career in education , founding Blue Ro...

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use You...

Jason Mudd brings h is PR expertise to this episode as he talks about PR's role in your marketing strategy . Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising   and why PR is so effective compared to advertising. Jason also shares an example of how it is important to ta...

Not all professions teach you how to run a business during your studies . W hat do you do when you open your own business but don't know how to promote it ? In this episode, Dr. Phil Finemore talks about his career path and how he launched his own business . Dr. Phil shares some of the ways he learned to promote WorkFitME Mobile PT using networking to grow his audience . Dr. Phil also describes hi...

Twitter has been in the news a lot recently following Elon Musk's acquisition of the company . While Twitter has undergone many changes and faced criticism recently , the platform is still a g reat place to help your business co nnect with the media and with your audie nce. In this episode, Nancy takes a look at some of the reasons you should consider creating a Twitter account and how to use Twit...

Let's face it: Public speaking is hard. It can be scary, too.   There's an old saying that people fear public speaking even over death, and there is some truth to it. Millions of Americans are terrified of speaking in public. It's understandable: Many people think that going on stage lays them bare. It can feel like the audience sees inside your brain or your soul. But over time, repetition mitiga...

Instagram is an important social media platform for businesses that have great visuals to share with their audience, such as delicious food photos, cute animals and much more. Instagram's largest audience is comprised of people ages 18 – 34. If your core audience falls into that age group, this is another good reason for your business to be on Instagram. In this episode, find out how to create an...

LinkedIn is a business - focused social media platform that is excellent for professional networking and recruiting . For this reason, LinkedIn is very important for your business. Not only does it help connect your business with potential employees , but it helps show your company culture and allows employees to connect with one another on the platform. LinkedIn's " About " section also ranks ver...

While some say that Facebook is dying, the data proves otherwise . Facebook has nearly 3 billion monthly active users which is more than any other app in the world. Not only is the audience very large , but 200 million businesses are also on Facebook. If you aren't on Facebook yet, now is the time to create an account . In this episode , Nancy goes through the basic steps you need to know , from c...

Many think that SEO is all about keywords, but it should really be about our customers . In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will cha...

What do you do when the media calls for an interview after a crisis? From time to time, businesses are forced to engage in crisis communications — messaging to the masses during turbulent times. You may want to just say "no comment," but that's the worst thing to say after a crisis. It immediately implies guilt and will hurt your reputation in the court of public opinion.   Perhaps your business i...

After being incarcerated at age 20, Meshell Baker realized that the people who stay out of jail   work and launched her career in sales . In this episode, Meshell shares some of her tips for working in sales including the power of positive energy and placing the focus of a sales call on what the person you are trying to sell to needs, rather than what you want to sell them. Meshell also talks abou...

Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds.   Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch collection. In many ways, influencers are often trusted more by everyday consumers t...

Do you know what imposter syndrome is? In this episode, Nancy speaks with Kris Kelso, author of " Overcoming The Impostor," about what imposter syndrome is, how to overcome it and how overcoming it can benefit your personal brand . Kris also talks about his career and his public speaking journey. Kris shares how writing his book helped him become a thought leader and how his PR plan helped spread...

This episode covers what you need to know about AI in public relations and marketing . Parry Headrick , f ounder of Crackle PR , talks about how h is agency is adapting to the age of AI and working with experts like Chris Penn, co- founder and chief data scientist at Trust Insights . Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other l...

If you work in public relations, you're bound to know what "op-ed" means. Even if you don't , you've probably come across one — perhaps without even knowing it.   An op-ed column refers to a piece of written content that is traditionally "opposite the editorial page" of a newspaper. It is an article written by a subject matter expert as a form of commentary, taking a stand on a particular issue an...

This episode features nine students from Northeastern University's Experiential Network (XN) Program who have been working with The PR Maven® Podcast to create a marketing plan. The XN program aims to educate Northeastern students through educational curricula using real-life projects and problems that reflect experiences in the professional workplace. Since January, we have been working with this...

Are you looking to grow your personal brand and become an authority in your field? In this episode, Claire Mason shares how you can become a thought leader, improve your visibility and track these improvements using data. Claire describes the importance of media in your growth strategy. Claire also talks about using social media networks, such as LinkedIn, to build your personal brand online in ad...

Telling your story is a big part of building your brand. In this episode, Mads Hanna starts off by talking about her career and how it led her to brand storytelling. Mads explains how you can breathe storytelling into your brand, the four fundamental pieces for brand storytelling and when having a clear story is important in all aspects of your business. Nancy and Mads also discuss how brand story...

Because of the Covid-19 pandemic, the art of the podcast became a full-blown renaissance. But in truth, podcasting predated the coronavirus, responding to the evolving wants and needs of young listeners who don't just want to blast the radio in their cars. Around the globe, there are more than 400 million podcast listeners who tune in for all sorts of content. Because of that high listenership, th...

TikTok is the fastest - growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter . In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications . Anna also shares the data and demographics that prove why TikTok is an important PR and marketing re source for your business.    1 :...

Did you know that the Gulf of Maine is warming faster than 96% of all the world's ocean s? Anna Dibble joins Nancy to talk about her environmental advocacy as an artist and what Gulf of Maine EcoArts is doing to shine a light on the impacts of climate change . Public relations plays a key role in helping spread the word about art exhibits, including the Gulf of Maine EcoArts ' latest collaboration...

Social engagement is the name of the game for business leaders. As we move into the new year, take some time to consider your own social capital and goodwill. The key to branding yourself is the impact you have on others – whether or not they know, like and trust you. Elevating your social capital and fostering goodwill among others (including clients and customers) takes your entire brand to anot...