The PR Department Podcast

Recently Emma Chamberlain, highly followed Youtuber, owner of Chamberlain Coffee, and long time partner of Louis Vuitton, announced on her podcast that influencing is dead; which as you can imagine, sent shockwaves through the influencer industry - so let's discuss it. Are influencers dying out? If so, why? What caused the sudden extinction, and most importantly, what's coming next? Hosted on Acas...

When stuck in a rut, feeling uninspired to come up with an interesting topic for today's podcast, all Katie could think about was her upcoming holiday - so let's talk about being 'out of the office'. As a freelancer, and especially as a PR, it feels daunting and virtually impossible to put on that 'OOO', down those emails, phone, Instagram, Tik Tok and paid ads... the list never ends. Katie talks...

From her work to personal life, Katie's favourite word is 'No'. As our lord and saviours, Mary Kate and Ashley once said, "no is a full sentence". Here's how learning the power of the word 'no' and using it to enhance your client relationships, expectations, along with your own performance, is one of the best lessons Katie has learnt in her 6 years as a freelance PR.. Hosted on Acast. See acast.co...

"Instead of making me want it, it makes me hate it" In 2022 we're being bombarded left, right and centre with new brands, product launches, old brands reinventing themselves and everything in between; we're feeling full to the brim as consumers, PR's, and marketing enthusiasts. Katie asked over on Instagram, 'in this oversaturated market what makes a 'good brand''. This episode delves into your re...

Paid influencer marketing can be an absolute minefield. It's completely unregulated and when it comes to fees it can come down to 'how long is a piece of string'. With so many moving parts and brand ROI's higher than ever, how does Katie step by step her way through the world of influencer marketing? This episode she talks through the exact steps she takes, from the start to the end of a paid infl...

Post pandemic we're seeing the revival of 'in-person events', and of course the return of in-person event titan, Coachella. After a huge build up this year it just felt... off. This episode discussed the changes in culture, society, influencer marketing and this had an effect on how us, the viewers and loyal followers, saw Coachella unfold from the outside. We're in the midst of a huge influencer...

'How do you deal with being so busy?', is one of the top questions Katie is asked by her friends, peers and Instagram followers. This week's episode delves into not only how to manage it, but how to eliminate it. Setting goals for what you actually want out of your day, and in turn, life, is FAR more important than hustle culture, burnout and feeling 'overly busy'. Hosted on Acast. See acast.com/p...

Katie kicked off her freelance career six years ago and has learn some lessons along the way; some came easy, but some were REALLY hard. This episode delves into all the things PR's seem to hide, contracts, terminations, debt collectors, getting paid... the list goes on. Once you're finished listening head over to @theprdepartmentpodcast on Instagram and let her know what you think! Hosted on Acas...

Having just gone through the biggest social and cultural shift in our lifetime we're about to see some dramatic changes in how we handle PR as a result. What people want from campaigns, how we form PR strategy and how PR's educate and guide clients is all about to change. This episode is all about speculating where this ever evolving PR landscape is going to go. Katie runs through her personal pre...

Much like the world of PR, London Fashion Week is quite closed event, one where the behind the scenes and inner workings are relatively unknown. So when billion dollar brand, Pretty Little Thing announced they were showing, the majority would've taken their word for it.. This is a deep dive into the inner workings of the PR side of London Fashion Week and the implications of Pretty Little Thing se...

THAT Molly Mae interview, if you don't know what I'm referring too, where have you been? Molly Mae was quoted saying some less than favourable things and the internet responded accordingly... In this week's episode Katie shares her opinion on the situation with her PR hat on (of course), and also discusses the question 'when do influencers need PR?'. Hosted on Acast. See acast.com/privacy for more...

Katie asked you to send in your top PR stereotypes over on @theprdepartmentpodcast Instagram page, and boy did you come through with some corkers! This episode is packed with debate, laughs and of course, a whole load of myth busting. Do PR's spend there days sipping champagne? Listen in to find out.. Hosted on Acast. See acast.com/privacy for more information.

Throughout Katie's career spanning across PR agency life, the transition to being freelance, and beyond, she's accumulated quite the list of habits, routines and rituals that she shares in today's episode. From seeking pleasure in the mundane, to simply setting an intention for the day; the smallest changes can have the biggest impact when you're working alone, at home, in the pressure heavy, fast...

This week in the PR Department the conversation is all about 'How To Get Clients'. It's always a burning question for any PR thinking of dipping their toe into the freelance world, and following the pandemic, who isn't?? Unfortunately there's no exact science or step by step guide for this one so Katie shares her thoughts and theories on all things taking the plunge, going freelance, and securing...

Hello, you're through to the PR Department, it's so good to meet you! On this episode Katie goes into detail about her journey, where she started, her career path and how she's arrived where she is. 6 years into her freelance PR consultancy, Katie Braden PR, and starting out the PR Department Podcast, one of the most common questions asked is 'How Did You Get Here?'; from dance school to founder &...