The PR Department Podcast

In a world where everything looks the same and consumers are more educated than ever, is marketing over? Katie delves into the question on this episode and explains how she thinks that brands leaning into 'vibes' are going to overtake the businesses out there who have perfected marketing. Hosted on Acast. See acast.com/privacy for more information.

This episode delves into all things personal and visual branding, along with guidance on where to start when you don't have a clue what your personal or visual brand even looks like! Katie also discusses the very interesting 'Hollywood Hair Theory', and what role that plays in visual representation and stardom along with some very well known, recognisable examples. Would you change your hair for f...

From London PR events, to major corporate brand partnerships, then straight on a plane for a global distributor conference in Budapest, come along with Katie as she updates you on what she's been upto over the past 2 weeks and what a day/week in the life can look like for a busy, freelance beauty PR girl. Hosted on Acast. See acast.com/privacy for more information.

'It's really tough to get PR coverage right now' - is a tale as old as time and a one liner we've heard over and over again through the ages throughout the PR industry, but right now that statement is very much true. To lend a helping hand, Katie answers the question 'Why aren't I getting any PR coverage?' with some helpful points on why you're not getting the cut through you're hoping for or once...

Katie's back from an unplanned, unscheduled one month hiatus from the podcast! In this episode she catches you up on where she's been, why she's been gone, and all that jazz before delving into the news that's rocked the fashion world this week - The Vampire's Wife is closing down?! Katie gets into why this could've happened, breaking down multiple potential issues with the business across differe...

It's safe to say that as consumers, and even as a society, we're sick of being constantly sold too. Everything we see and consume, both in mainstream media and on social media, seems to be an ad, and usually an undisclosed one at that! With a bad taste in the air, how is this affecting, and going to affect influencers and influencer marketing? Katie has her own thoughts on what's coming next and w...

Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for! Hosted on Acast. See acast.com/privacy for more information.

Are the #TrippinWithTarte brand trips actually making any sales? We'd love to know! Katie discusses her theories on why Tarte are continuing to invest huge amounts of their marketing budget into these extravagant trips, and spoiler alert, she doesn't think it's anything to do with their customers.. Hosted on Acast. See acast.com/privacy for more information.

With Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps... Hosted on Acast. See acast.com/privacy for more information.

Darlings, over on Tik Tok Charlotte Tilbury's team have lost their lipsticks - literally. PR boxes were landing with some of the biggest beauty creators to celebrate Tilbury's new lipstick launch, but alas, there were no lipsticks! Was this strategic to increase the chance of a viral moment, or just a big logistic error behind the scenes? Hosted on Acast. See acast.com/privacy for more information...

It's all kicked off on beauty Tik Tok again, this time it's Mikayla Nogueira vs. the founder of Illusion Bronze, and boy was this one multifaceted. Katie talks you through the drama in this episode, gives her take on each side, and how it all could've been avoided had there been a PR in play. Hosted on Acast. See acast.com/privacy for more information.

Upon seeing a recent video from a brand founder who's found huge success on Tik Tok saying that they were working every day to try and step away from making content and the platform generally, it got Katie thinking about Tik Tok and how it forces founders to be so ingrained in their brands, and essentially take on the role of being 'the face' - even if it's not intentional. Katie discusses how she...

To Tik Tok shop, or not to Tik Tok shop? That is the question. Katie discusses all things Tik Tok shop in this episode, from brands who've adopted, adapted and exploded on the platform making millions in only a few short years, to the points of contention with the platform and how larger, corporate brands are struggling to find their place. Hosted on Acast. See acast.com/privacy for more informati...

When it comes to influencer marketing it can be a minefield. Not only are there no clear rules as it's a fairly new way of advertising in comparison to its older, more traditional print press counterparts, but it's also a fast paced and ever changing industry. This can be hard to navigate if you're not "in it". This episode Katie talks through her pillars and approach when putting together influen...

Katie finds brands who're booming on Tik Tok absolutely fascinating, especially when they're still founder-owned with the independent business owner being very much at the helm. The last few months we've seen a very public, Tik Tok drama rollercoaster occur over at P Louise with order dramas, huge collaborations, and PR events straight out of the 2016 beauty boom. So from a PR perspective, let's d...

This Summer Katie felt like she was in a cycle of constant new business meetings which resulted in the brand or client deciding they didn't want to move forward for whatever reason. This led her to contemplate saying 'yes' to their demands, like she used to watch her peers do to win new business in PR agencies, instead of really explaining the PR process. This episode is her thoughts on winning an...

With the mass over saturation of social media marketing, sponsored posts and influencers ruling the pages of every major brands marketing strategies for the past five years, things have gotten pretty boring. But recently we've seen some breakout stars in the form of luxury brands utilising old school guerrilla marketing tactics, so is this form of advertising back? Let's discuss.. Hosted on Acast....

On this episode Katie delves into all her advice when it comes to being freelance and managing your finances, let's talk accounting! She covers her top advice as well as things she wishes she'd done differently over her 8 years as a PR and a freelancer! Hosted on Acast. See acast.com/privacy for more information.

As a PR it's usually an anomaly for Katie to just completely delete an email without so much as a short response. But recently email etiquette has seemingly taken such a left turn and been particularly bad, sparking the need for a rant based episode. What are your reasons to flat out reject an email? Let us know over on Instagram - @theprdepartmentpodcast Hosted on Acast. See acast.com/privacy for...

When hearing a popular influencer use the term 'top seller' in reference to a company they were working with, it suddenly dawned on Katie - are influencers the next MLM girlies?! With brands getting more organised in their approach to influencer marketing, and 'influencing' itself getting so saturated with everyone becoming some form of content creator, is the industry organically becoming pyramid...

Recently a lot of influencer and celebrity brand launches have just felt a little... off. With a wealth of possibility, money at their disposal and hoards of fans ready to buy anything they come out with, why are they getting it so wrong? Katie delves into how influencer and celebrity brands can work behind the scenes, why the launches have felt off and why she thinks the pre-covid way of 'followi...

Recently Katie was asked her opinion on an ad opportunity that a client had crossed paths with and thought was maybe a good investment to help grow their business. But the question is can you truly buy coverage effectively? This episode explores how the world of ads works, the pro's and con's that come along with the territory, and how to navigate it successfully. Hosted on Acast. See acast.com/pr...

Let's discuss the latest shift in influencer land, influencers getting jobs. The influencer landscape has changed so much over the past few years, we've seen the biggest boom in people trying to become influencers and wanting to quit their jobs to pursue it full time. So why are we now seeing a trend of influencers getting jobs? Katie discusses the latest shift and why she thinks it's happening......

If only it were that easy - follow these steps to freelancer bliss... unfortunately it's not. From someone who's dealt with depression, anxiety, burnout, hitting rock bottom on the scale of 'having a manageable life' over and over again, Katie shares her own personal views and thoughts when it comes to forward planning, building your calendar and having a sustainable workload as a freelancer....

One thing is for certain, you're not going to get on with everyone you encounter in your career - it's a fact. This episode is all about navigating those situations, deciding when to leave, when to stay, when to fight and when to walk away. Katie shares her personal insight and stories from trudging her way through the PR world. Hosted on Acast. See acast.com/privacy for more information.