Miles McNair & Bob Meijer

The PPC Mastery Podcast

Business EN ↓ 42 episodes

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns. Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads. Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/community Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox...

Author

Miles McNair & Bob Meijer

Episodes

E17 - How to deal with stress in PPC - The PPC Mastery Podcast 27.09.2023 50:19

Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost. Thanks to Thomas Eccel for submitting his question!

E16 - Benefits of the growing PPC community - The PPC Mastery Podcast 25.09.2023 9:05

Miles answers a question from Thomas Eccel: “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

E15 - How to create high-converting landing pages - The PPC Mastery Podcast 22.09.2023 50:44

In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast 20.09.2023 30:09

In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments.

E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast 18.09.2023 16:54

Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!

E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast 15.09.2023 33:27

In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes.

E11 - The origin story of our free Discord community - The PPC Mastery Podcast 13.09.2023 32:28

In this episode, we dive into how our free Google Ads Discord community came about.

E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast 11.09.2023 9:44

Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?”

E09 - Demand Gen best practices - The PPC Mastery Podcast 08.09.2023 30:17

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.

E08 - An introduction to Demand Gen - The PPC Mastery Podcast 06.09.2023 25:34

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!

E07 - What goals are you working towards? - The PPC Mastery Podcast 04.09.2023 14:21

Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?” Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast

E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast 01.09.2023 11:35

Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.

E05 - How to retain clients - The PPC Mastery Podcast 30.08.2023 34:38

In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'.

E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast 28.08.2023 20:43

In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.

E03 - How to get Google Ads clients - The PPC Mastery Podcast 23.08.2023 32:05

Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.

E02 - How It All Started - The PPC Mastery Podcast 16.08.2023 49:35

Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!

E01 - Welcome - The PPC Mastery Podcast 16.08.2023 2:42

Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!