The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns.  Tune in and ma...

In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them...

In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice. In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard...

In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity...

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new...

Today’s episode is part two of our experiment on a client’s low BSR.  Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will als...

In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers...

As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.  The result is in! Today’s episode is part two of our case study on a bad campaign structure.  Michael and Alfredo Roselli, an Ad Ba...

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance. A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bu...

In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more!  Tune in and find out how Clement achieved a satisfying result after three weeks!  We’ll see you in The PPC Den!  🦡 High...

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns.  Is that too many keywords?  Find out how two experts approach this challenge. The fun isn't over yet! Tune in next week for part two, where we will share the resu...

A quick 10-minute Badger Bite Episode.  So most of America is under an arctic chill. The temperature has dipped, has your ROAS?  In this quick episode, we'll discuss:  1. What your performance is likely looking like the last week of December.  2. How to think & react to this performance. the following We’ll see you in The PPC Den! Get our FREE Badger Guide to Amazon Advertising: https://ww...

Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier!  Let’s discover more as we watch and listen to these two brilliant minds!  We’ll see you in The PPC Den!   Highlights 00:00 Topic Overview 00:13 Int...

What is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing? Michael is joined by Joshua Rawe of eSpark in this week’s episode. Let’s join their fun as they test and discover what GPT can actually do. We’ll see you in The PPC Den! 🦡 Highlights 00:00 Getting to know Joshua Rawe 02:20 Intro 03:38 What is GPT? 04:48 How GPT wor...

Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals? These are just a few questions Michael will help us get answers to… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 00:45 What causes this change? 02:14 What role does Market Share play? 04:30 What is your level of P...

With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate? In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world! We’ll see you i...

In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:33 Intro of Alfredo Roselli...

It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure. ...but wait, do you want MORE conversions on Amazon Advertising? Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week. We’ll see you in The PPC Den! 🦡 Highlights 00:00 Black Friday Cyber Monday update 02:04 Ta...

Welcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like. Stay tuned until the end to hear our most epic intro of all time. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Meet our podcast editor, Pedro Moreno 1:50 Ba...

If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand...

Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per ep...

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’...

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data. We’ll see you in The PPC Den! 🦡 Highlights 0:00 New Podcast Alert: Better Adve...

Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more. Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over ot...

Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great. We’ll see you...