The PPC Den: Amazon PPC Advertising Mastery

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others. Gonza shares how he went from personally managing Amazon PPC to building a team...

Before the song starts, before the wishes are said, there’s a moment. From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit. We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and...

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today. We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet hel...

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs t...

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually...

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level. I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder. You’ll hear how to spot your position in the “...

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is. Together with Steve, we crack open five real PPC cases from the Miami field files: a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scen...

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 01:31 – Why Q4 2025 is...

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just cha...

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don’t translate into clicks and how improving titles, images, or pri...

In this week’s episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces  so you can see exactly how to make sense of CPC increases, sales growt...

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step.  What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points o...

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.  You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.  They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, eve...

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth.  Gonza also shares his tips for leading a team, learning on the go, an...

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections. If y...

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS.  They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend.  Together they unpack real examples where a higher Total ACOS led to bigger profits and sh...

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustment...

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy. Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now...

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization. We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks lik...

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. W...

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns. Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the m...

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'l...

Welcome to the PPC Den Podcast, Badger Nation! In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.  Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.  It's a no-nonsense, real-world disc...

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe.  But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together. In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focuse...

What’s going on, Badger Nation?  This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure.  Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need. Campaign structure is one of the most misunderstood yet powerful p...