The PPC Burrito Podcast

Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.

Becky and Michael share advice on how to get the most from your video advertising. Also joining is James from Warpline, who explains why making video content for marketing shouldn't be that difficult or expensive...

Becky and Michael discuss Google's latest round of keyword changes. Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommerce boom and how businesses can maximize their Google Shopping performance. Read our keyword change guide: https://digitalgearbox.co.uk/insights/how-googles-latest-keyword-changes-will-affect-your-ads/

Becky and Michael discuss audience segmentation and an important account decluttering exercise. Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers, who discusses the unique challenges of marketing the world's only all-vegan football club...

Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips. Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communications agency, Brand Asylum.

Becky and Michael talk Facebook, Instagram and conversion attribution. Also joining is Jennifer Williams, who talks Virtual Assistance and 'new normal' networking.

Becky and Michael discuss a new addition to Google Ads that could benefit eCommerce advertisers. Also joining is Modus Accountants' marketing manager Andrew Moon, who talks about how proper structure and data can supercharge your marketing efforts. 

Becky and Michael share tips to maximise ad campaign results this Black Friday. Also joining is market research expert Amanda Claesens, who shares her story and explains why understanding your customer has never been more important...

On this special episode of 'The PPC Burrito' podcast, Becky and Michael speak with the newest member of the Digital Gearbox team, Sam Pilgrim! Learn more about Sam, his background, and that time Kanye West followed him on Twitter...

On this episode of 'The PPC Burrito Podcast' Becky and Michael share their thoughts on the impending Digital Services Tax, and talk about how an oft-neglected part of Google Ads can add value to your campaigns. Also joining is James Holden, head of solutions at Wantage-based website design and development agency, Worf Productions, who talks about the challenges of managing client expectations and...

Becky and Michael discuss the importance of brand & non-branded segmentation, as well as how audience data could help enhance your campaigns. Also joining is Rachel Clark from Nut & Noggin, who details the fun of introducing a new product into a competitive market... Nut & Noggin: https://nutandnoggin.com/

On this week's episode of the 'PPC Burrito' podcast Becky and Michael share a technique to beat Google's cheeky location targeting options. Also joining is Laura-Anne Williams from Get Social, who shares her story and explains how we can all up our social media marketing game...

On the latest episode of 'PPC Burrito' Becky and Michael chat through some of Google's changes to search terms reporting and a potential reduction in ad space. Also joining is talented motion graphics expert, and founder of the Mango Juice agency, Jack Attewell.

Becky and Michael talk about a significant change to Google's Display targeting. Also joining is Albert Hogan, Director of Group Marketing, Audience & Digital Development at world-renowned book publishers, Penguin Random House.

Becky and Michael share crucial Google Shopping campaign optimisation techniques. Also joining is Ryan Dooley, agency partnership manager at Copenhagen-based Google Shopping CSS provider, Cobio.

Becky and Michael chat about a recent win, and share tips for Facebook and Display Ads. Also joining is Matt Cecil, Head of Media and Marketing at Championship football club Wycombe Wanderers, who shares stories of his early experiences, the challenges of being the smallest media team in the land, and the thrill of the club's recent promotion.

On this episode of 'PPC Burrito' Becky and Michael talk about Google's newly added ability to record phone calls. Also joining SEO and Website maverick Laurence from Technique Web, who shares his unique story and chats all things organic.

On this episode of PPC Burrito Becky and Michael talk about Bing advertising's exciting new partnership. Also joining is Rachel Foord from Verve Creative Solutions who shares tips for growing small businesses, as well as her own marketing adventure...

On this episode of 'PPC Burrito' Becky and Michael share more PPC tips that can help unlock better results. Also joining is Julie Macken, deputy Queen Bee from Neve's Bees, who shares her remarkable story and the fun of turning a family hobby into a thriving skincare brand...

On this episode of 'PPC Burrito', Becky and Michael talk about a super handy metric that could revolutionise your shopping campaigns. Also joining is Josh Smith, digital marketing manager at Serious Readers who shares his story and the impact of his digital transformation efforts... Goals/KPI setting article link: https://digitalgearbox.co.uk/insights/how-to-tell-if-your-google-ads-is-wasting-mone...

On this episode of 'PPC Burrito', Becky and Michael share a handy resource that could eliminate up to 20k rubbish website from your Display placements. Also joining is Katrina Sargent, leader of the UK's fastest-growing networking organisation, who shares some tips on how to get the most from your networking adventures... Display Placements List: https://digitalgearbox.co.uk/insights/free-download...

On this scorcher of an episode of 'PPC Burrito', Becky and Michael discuss the rollout of Google's ad credits and how to find them. Also joining is Angus Grady, a LinkedIn lead generation expert who shares an array of exciting tips and trick on how to unlock the true potential of LinkedIn profile...

On this episode of 'PPC Burrito', Becky and Michael share tips to avoid disapproved ads under Google's new clickbait policy. Also joining is Steve Davidson, a tenured marketer and marketing manager at Univar Specialty Consumables who reveals some interesting insights from their recent sponsorship of a large darts event...

Welcome to PPC Burrito! In this first episode, Michael and Becky explain the meaning behind the Burrito, and share an important tip that could unlock cheaper clicks...