The Poodle to Pitbull Pet Business Podcast

What were the big pet business boosting takeaways that the attendees learned at IMPACT 24?  You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Wedding Niche : How PBIC Marketer of the Year inspired...

It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event!  Grab your ticket for next years IMPACT by clicking here now Get ready to discover;  * Why Batman, Spiderman...

IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland!  It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share the presentations from the six awesome pet business...

We are one week away from IMPACT 24, so I thought I'd share a behind the scenes look at what went down over the last 8 years of my speaker journey. Tune in to hear more from;   * My first presentation from my first Poodle to Pitbull Pet Business Bootcamp back in 2017 (hear how BAD I was!) * In 2018 I delivered two bootcamps, a dog walkers and a dog trainers special. You discover why niching is the...

June sees the return of IMPACT - The Pet Business Success Summit , and this year it's a superhero themed event as Pet Business Owners from all over the world 'Assemble' in Sunderland to learn how to upgrade to 'Superhero' levels of excellence... So, in the coming weeks, as the event of the year gets nearer, Dom will be sharing some behind the scenes his IMPACT 24 prep. To get you warmed up for tha...

We are approaching the half-way point of the year, which means it's time for Dom to conduct a mid-year review of his business.  What has been a spectacular success, and what was a phenomenal flop?  Did Dom hit his targets or was the first half of 2024 a muddle of marketing mistakes?  Tune in to discover;  How to build a business around the kind of life you want to live (and how long it took Dom to...

When someone lands on your website, are they greeted with educational information that positions you as an expert, moves them closer to the sale AND makes them feel at ease because they've found the expert they are looking for?  If not, then that might explain why your adverts and social media activity aren't converting into sales.  Truth is, most pet business websites are a hot mess of overwhelmi...

Do you have a system to track your customer journey? So, new clients, existing clients and lapsed clients all get the right marketing message? Did you know you can automate this process with a CRM system like PetBizSuite? Most pet business owners never experience the freedom that comes when you add automation to your marketing machine, and in this weeks episode, Dom and Josh Hightower talk about t...

Are you constantly bogged down by repetitive tasks in your pet care business? Do you struggle to keep up with client follow-ups and lead management? Are you desperate to streamline your operations, and free up more time to focus on what truly matters? Today Dom is joined by his business partner, and automation expert Josh Hightower, as they dive into the transformative power of automation for pet...

Do you consider yourself an expert pet professional?  Have you worked hard to get really good at the thing you do, and is staff training and ongoing CPD education a big deal to you?  In short, are you offering a better service than your competitors?  Now, the big question...are you charging a lot more than your competitors?  If you aren't charging premium prices - and you really are offering a bet...

Do you offer a different and better service than your competitors, but struggle to communicate what makes you special?  Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community?  Then tune in and take notes because Dom is about to share the next five of his Pet Biz Rules o...

Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear...

Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients?  Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to p...

Does your website sucks and you don't know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it's exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start?  Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to auto...

Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve?  Is your website failing to attract and convert ideal clients, and are you clueless about what a  'good' website should look like?  You aren't alone... Most pet business websites are an overwhelming 'hot-mess...

This weeks guest is expert reactive dog trainer, Nick McMechan.  Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail.  During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max...

Is your pet business website a waste of time?  Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients?   Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business.  So, in this...

Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure.  This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield...

Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command t...

Do you struggle to stand out from the ever growing competiton?  Are you tired of unsuccessfuly promoting your service on the social media hamster wheel?  Would you love to discover a better (and secret) way to connect with dog owners in your town?  Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have t...

Have you ever wanted to write a book? Do you envy pet professionals who achieve author status?  Are you REALLY good at what you do, but you struggle to stand out from the crowded competition?  Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business.  You'll hear from dog trainers Natasja Lewis a...

One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks.  And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on.  Anyway, in the last four weeks I found myself not being as p...

This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna  with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet indust...

This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger.  Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly. We also deep dive in...

In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversi...