The Poodle to Pitbull Pet Business Podcast

One of the most frustrating things about being a pet business owner is when you have loads of passion for the job, you are destermined to make an IMPACT in your community with your amazing services....BUT....you haven't got a bloody clue where to start. There's so many things you WANT to do, but your lack of clarity leads to confusion, so you constantly feel stuck in the mud (and you HATE it!) I w...

This week I'm talking to one of my founding PBIC Diamond members, 'The Fairy Dogmother' herself, Kerry Lawson! Kerry shares an inspirational business story of how she gained the confidence to became a dog trainer, then niched down to helping fearful and reactive dogs, and how she kept going during lockdown to bounce back and have the best ever month in her pet business. Like ever! Find out how she...

Thats a question I've been asked a lot by pet business owners, who have suffered massively during lockdown, and who now face an uncertain future as the recession rumbles ominously towards us. The truth is YOU are the only one who can influence when you return (and exceed) pre-lockdown levels of income, with the marketing you do right NOW. Tune in to find out my post-pandemic pet business plan. Get...

Today I'm joined by part man, part machine, all awesome Alex 'the video guy' Wardle, and as we at the halfway point of the year we are discussing our half-term 'business' report. You'll find out how Alex and I PLAN for profit, and build a dream business. You can copy this system so you can recover all the lost ground from the lockdown, and smash the granny out of the second half of 2020. For more...

Discover how todays podcast guest, Nicola Davies went from being a skint, time-poor dog trainer, to having a premium pet business, and she is now known as The Puppy Nanny! Nic quickly built a business with staff and many clients, but found she was working long hours for little reward, she'd created a time-sucking small business MONSTER! Find out how she coped with anxiety and depression to rebuild...

Earlier this year I created INSPIRE - The online pet business success summit. I was joined by five special guests who shared everything from how to create effective video, to how to get your business featured in the paper, how to write a book to how to create an app to grow your dog training business. It was EPIC! And today I'm sharing the FIVE success secrets that you can implement in your pet bu...

Do you feel like you are busy fool in your pet business? Are you passionate but penniless and time poor? That's how this weeks guest Sally Cousins felt about her dog walking business too! Sally worked in Tescos for 21 years before she finally followed her passion and started Woofer Walkies. Sally shares how she went from being an average 'low priced' dog walker, to being a 'premium' pet business b...

The biggest cock up I made in my pet business journey was when I opened an online store in 2015. First mistake was having a 'build it and they will come attitude' They don't BTW. Next mistake was I 'outsourced' my marketing and trusted so called 'experts' with my hard earned cash. They spent it galdly but I got no return. In todays episode I lay out why your marketing should be the last thing you...

Alex the video guy is back, and we are fully into our 'post-lockdown' marketing blitz (as you should be too). Alex is putting together a documentary AND leverage his expert video making skills by creating an online course. Dom points out how super smart this is as what Alex is really creating are 'assets' he can use, and reuse over and over again to grow his business. Want to create similar assets...

How do you  turn a dog owning total stranger into a profitable customer for life? Well, it's not about how fancy your logo is, or how good your SEO is, OR how many times you post on Facebook....NO dear listener. It's actually about how you build a relationship BEFORE you sell your services, and it's much easier to sell to a warm lead than a cold lead. Whats the difference? Find out in this weeks e...

Today I'm giving you a sneak peak behind the INSPIRE curtain and you have a meaty snippet of my opening presentation 'Operation Re-think'. See, as we leave lockdown there's lots of talk about 'Re-starting' 'Re-booting' 'Re-inventing' your business, but the danger with that is you jump straight on the hamster wheel of busy-ness and end up no better of than you were before covid hit. The answer is t...

This weeks podcast comes to you LIVE from the beach where Dom and Derek are discussing life, the lockdown and Beth leaving school. I share how we managed to re-arrange our priorities and set new goals that would allow Beth to leave her job of 20 years and join the business full time here at Pack Towers. Want to change your life? Then listen to this podcast. Want to improve your pet business? Then...

The world is waking up from lockdown and most countries are tentitivley loosening restrictions so that businesses can start trading again. And whether you have started already, are slowly re-starting or just 'thinking' about starting back up,  you need a 'leaving lockdown' plan of action.  The key to success is to position your service as a 'must have' essential rather than nice to have 'extra'. C...

Are worried what your pet business will look like after the corona-crisis has passed? You should be ducky, cos things WILL be different for a very long time. Even post vaccine (which is many months away) there will be a 'fear factor' that stops dog owners investing in services like yours. So, how can you overcome that and prepare for 'life after lockdown'? Well, I have the short answer in this wee...

If I've learned anything during lockdown it's that I have a small group of personal and business pals who I simply can't live without. The wonders of technology mean I've been able to connect with my clients and enjoy some screen-time with my family  AND nearest and dearest business pals. Top of that list is my business bestie (and book writing genius) Vicky Fraser, and in today's episode we (me,...

What did the 'elite' pet business owners do when the lockdown struck??? You can find out in part 3 of the 'Pandemic Podcast Mini-series' cos today I'm talking to my Platinum Private Coaching Clients, who all leaped into action when the corona-crisis hit their businesses. Find out how Carol Clark, Claire Lawrence, Carrie Stuthridge and Katie Guastapaglia wrote books, created groups, challenges and...

Has lockdown left you feeling lost, listless and lacking motivation? Fear ye not, because in part two of the 'Pandemic Pet Biz Podcasts' I'm catching up with my good mate Alex the video guy, who, just like you and me, has felt all those emotions in the last six weeks. However, we share the germ of our plan that will get your head back in the game, and get your pet business through shutdown. Need m...

To help with the stress and sleepless nights that the lockdown is bringing pet business owners, this week I'm kicking off a brand new mini-series 'the 'Pandemic Pet Biz Podcasts'. And in todays show I share how I leaped into action when everyone else shutdown. I wrote a book, created a program for my members, reached out and reassured my clients, but didn't take good enough care of myself... For m...

Today I'm talking to Harriet Goodhall who runs Pawstastic Gundog Adventures, a niched premium, solo dog walking service in Croyden. Harriet quickly went from being a pissed off vets receptionist to a busy put time and cash poor pet business owner... then she discovered how to market her business and her fortunes changed dramatically. Discover how this self-conscious poodle turned into a pitbull of...

Today I'm talking to Australias Leading puppy trainer, inventor of the Sound Proof Puppy App, and IMPACT keynote speaker Amy Smith. Amy is a dog trainer whose had a rollercoaster of a career. We yack about how she got into training, why she niched to puppies, and how a bunch of dog loving, hardhat wearing workmen planted the seed that grew into the Sound Proof Puppy App.  If you area dog trainer y...

If you are a pet business owners whose had your world turned upside down since the Coronavirus arrived, and you don't know how your business will survive the lockdown then today is your lucky day because in todays episode I am laying out a simple 'Pet Business Owners self-isolation survival plan'. I'll show you how to 'protect' your existing business AND 'position' yourself as a local 'expert' so...

This a special episode LIVE from Crufts 2020! Toby and I hit the road to the NEC and you get the lowdown on all the marketing mistakes that pet business owners make at the worlds biggest dog show. I also catch up with PBIC Pitbulls Carrie Stuthridge and Sarah Bartlett, and I visit my old friend Jane Arden as she promotes her new Smartpup subscription box. For more pet business marketing tips and a...

Happy Birthday to us, happy birthday to us, happy birthday dear podcast, happy birthday to us! This is a jam packed 100th episode, Alex and I share why I started the podcast, how it helps my business grow, our favourite episodes, AND how we come up with ideas to keep the listener entertained and engaged, and why stories are so integral to your podcast. For more pet business tips and advice go to w...

Today I'm talking to the main man from Milton Keynes, recall expert,  Dog Trainer of the year in 2018 (and fellow ginge) Adam Delderfield of 'Delders Dogs'. Adam has had pretty meteoric rise in the industry and in this episode he shares how screwing up training his puppy took him from working in a bank, to launching an award winning dog training business. To move your business forward check out my...

Are you a dog trainer who is sick and tired of the feast and famine business model?  Do you lack the confidence to put yourself out there and do you consistently fail to get the results and financial rewards your skills deserve? Has your dog training dream become a stressful job that only pays for your seminar habit? Well, fear ye not cos in todays episode I'm sharing the five BIG FAT marketing mi...