The Podcaster's Guide to a Visible Voice

How well do you know your ideal podcast listener? If you can figure out—like, really, deeply identify—the purpose of your podcast and who you're creating it for, you'll discover the huge impact this can have on your show's success; it helps make every part super cohesive, from selecting your guests and topics, to reaching your ideal audience, to achieving personal growth along the way. Multi-hyphe...

How are you helping new listeners discover your podcast? When the news dropped that Google Podcasts would be shutting down in early 2024 (RIP), the industry was a-buzz. Google's upcoming relocation of podcasts to YouTube Music will mean impactful changes for podcast creators, but those changes don't have to be negative! Mary breaks down what was great about Google Podcasts and how you can make sur...

In our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed. In his role as a podcast host, Christian continuously applies the growth mindset he teaches. W...

Everyone has that Inner Voice—you know, the one that pipes up now and then to say you aren't worthy enough, your ideas aren't worthy enough, to share with the world or on your podcast. Mary has had her own struggle with that negative dialogue, and, to this day, it can sneak in to cast uncertainty on this very podcast. The good news is the process for shifting that inner voice into positive energy,...

Your story is yours to share and it can serve a bigger purpose for your listener -  it could change their whole world. Getting personal about your stories and experiences can make your listeners feel included, seen, and heard. Even if you prefer to avoid the spotlight, keep in mind that your podcast isn't about you. It's about what you can bring to the table through your lived experience. Being vu...

The voice you have today is not the same voice you were born with. The things you experience and the media you're exposed to, all contribute to how you sound and frame what your idea of a powerful voice "should" sound like. But when you step out of the parameters set by culture, and abandon the idea of sounding "professional" you will discover that true power in your voice. Today's episode is a re...

Reaching out to potential guests to appear on your podcast, especially those on your dream guest list, can feel overwhelming. Where do you start to create the perfect email so that they'll open up your email and say, "Yes!" Listen in as I unveil my blueprint for reaching out to potential guests so they'll want to be on your show. Plus, make sure you stay until the end of the episode because you'll...

Going down the rabbit hole of Google can sometimes suck the life out of doing the actual thing you were Googling to do. This happens a lot in podcasting, especially at the start! Whether you haven't started your podcast yet, are only a few episodes in, or are publishing episodes in the double or triple digits, this episode will unlock your mindset into the world of podcasting. Being able to break...

When prepping for your next podcast episode there are many steps you might want to consider before you hit record. Implementing a great workflow with structure, planning, and a healthy mindset, will make the recording process so much smoother. It doesn't matter if you are recording an interview, creating your own solo episode, or even if you have a roundtable of experts, you'll need a plan to crea...

How do you connect the mind, body and emotions to push your speaking skills to new heights? Movement in your body plays a huge role in how your podcasting voice gets amplified behind the mic. Becoming in tune with yourself and revealing the healing work that needs to be done, will help you discover a deeper connection with your voice as a podcaster! Holding a true passion for breaking the previous...

What you wear can affect everything from your mood to your voice itself. As podcasters, constricting or uncomfortable clothing can negatively impact how your voice comes alive. In today's episode, you'll discover how your clothes impact your voice. Listen in to hear: Why it's important to be comfy and confident in your wardrobe Why you should wear what you love Tips for mic-friendly clothing optio...

How do you attract more listeners and organically grow your podcast? Despite what popular algorithms will have you believe, success in promoting your podcast does not have to be focused on social media! Come along as we discuss ways to make your podcast branding stand out to grow your show! In today's episode, we start with the phrase: "Connection, not perfection", trademarked by  Lindsay McMahon....

Reliable backups are key for your podcast production process. They can help when you inevitably lose your audio or interviews. When tech issues, human error, or unpredictable circumstances happen, having backups can provide peace of mind for you and your workflow. Avoid the frustration of losing it all when creating your podcast by taking a page from my real-life podcasting disaster! You'll uncove...

Wherever you are on your podcasting journey, your voice plays a vital role. It's your number one instrument for your podcast! Think about it. No voice, no podcast. In this episode, we'll deep dive into how self-confidence and the opinions of others can impact how we feel about our own voice. Together, let's go through five super-simple, thought-provoking questions that will help you uncover the pi...

Happy New Year! It's the perfect time of year to reflect on and celebrate your podcast! As a podcaster, it's easy to get caught in the behind-the-scenes of your show. So, let's make time to contemplate what worked, what didn't, and what you want to tweak in this new year. It can really make all the difference in your growth as a podcaster. Also to note that I'll be on my usual new year break for t...

Feelings are great for when you're behind the microphone. But when it comes down to being behind the mic, how much do you reveal? That can get a little tricky when you haven't worked through what's really holding you back. My guest today coined the term Hilarapy, the creation of comedy as therapy. Lizzie Allan is a self-designed comedy therapist and professional comedian. Whilst embracing her own...

A new to me phrase is "code-switching," a term I learnt recently about cultural differences in speech. It's where you switch from one language to the next or adopt both languages at the same time interchangeably. But what about beyond racial culture and language? The culture of your community and who you are actually speaking to? It's something we all do in everyday situations and in podcasting, y...

No matter your background or the experience level you have to start a podcast, you have a wealth of knowledge to bring to the table. Think of the many past experiences you've had up until this point - all of which can be beneficial for your show. That experience isn't only what's on your resume, but also what you're taught by your community - classmates, teachers, and even your parents. My guest t...

As humans, we are people pleasers. We want connection, community, and a feeling of belonging. As young kids, we do things to please our parents, our teachers, and friends. Then as adults, we want to fulfill the needs of our bosses, partners (romantic or otherwise), and so on. Podcasting can have that same reflection. We want to delight our listeners, teach or entertain them with our thoughts and s...

When you hit that record button, how does stigma play a role in keeping your story to yourself? What if you can choose to ignore that stigma and be open and vulnerable behind the mic? My guest today is Jay Shifman, a vulnerable storyteller and the host of the Choose Your Struggle podcast. In our conversation, Jay shares his experience about his speaking and podcasting journey that reveals how to u...

When you're behind the mic, how often do you second guess yourself, pause and try not to say those ums and uhs? Or you put on your "podcast host" hat and start speaking with a different voice? In today's episode, I break down the limiting beliefs about what makes a "strong voice" so we can rewrite our subconscious brain about what we believe that is. You'll learn how to reclaim your voice and go f...

How we perceive strong and confident voices gets manipulated from the big screen and from everyday media. These platforms tinker with our minds to make us think that certain voices or tones represent one way of strength or weakness. And the media will have us all believe that self-assured, confident people sound smooth and never say "um" or "uh" or "like." But being in the real world, that's not t...

I'm back from my Summer break and after reflecting on my personal life and my story so far, I had a few thoughts come up that tie into podcasting. How do we know when to share things, how much do we share, and what is important to share when we're behind the mic?  In this episode and the next few episodes for the rest of 2022, I'm diving deeper into that mindset and how to share your story behind...

One of my values is to have fun. Have fun doing what you're doing. Have fun podcasting. Have fun using your voice, and giggling and laughing are part of what I do. So, today we're talking about being vulnerable through laughter and embracing the most authentic version of yourself. Laughter plays an important role, so listen in to find out why it's huge for your podcast. Connect with Mary! Leave a...

What does it mean to know yourself and then to be it? This question pretty much sums up what your personal brand can mean. This week's special guest, DP Knudten, joins me as we decipher what a personal brand can mean for you and your podcast.  We'll also share the importance of podcasting for building your self-confidence and growth and how podcasting is more than just a marketing platform. So lis...