The Podcast Why

Creating a podcast, and therefore having a way for you to keep yourself out in front of people when everybody is withdrawing, could be a very powerful opportunity for your business. You can be a calming voice during recession, depression, a natural disaster, or as we are experiencing now, an international health emergency. A podcast is an absolutely easy and effective way to control your message t...

The Illumination Bureau podcast is a podcast produced by Creative Portfolio, and co-hosted by Catherine Lang-Cline and her business partner Kristen Harris. What makes this podcast special is that Catherine and Kristen bring two different perspectives to the podcast conversation. Ultimately, they have two different audiences listening to their podcast, their business clients and their talent client...

I discovered Neil Peart and Rush when I was in high school, back in the beginning of the 80s. He had everything that I always dreamt of becoming. He was just a master of what he did; he played this mammoth drum kit and was the master of the odd time signatures and just had chops for days. At the time, no other progressive drummers were raising the bar to the level he did. I'd never seen or heard a...

"Brett moved from a long career in radio broadcasting and sales to open his own company,  Circle270Media Podcast Consultants , as an expert in podcasting helping many organizations throughout Central Ohio utilize this great new media method and technology!" This episode was originally published on January 20, 2020. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply your...

Google has started indexing podcasts. At their recent conference they announced that podcasts and podcast websites are appearing in regular search results.  Don't confuse Google podcasts with Google Play. Google is transitioning away from Play.  They explain how they index podcasts in their developer Docs.  Basically it says the podcast must have a dedicated home page, with a link p...

I continue my conversational series with Marty Daniels, owner of Podovox. This time around, we take a look How To Launch A Branded Podcast. Marty and I are asked this often from businesses. We look at six different things that we ask our clients before jumping in to creating branded podcasts.  The six things we look at are:  1) define your audience,  2) define your goals, 3) focus o...

Aaron Greene is the founder and CEO of College Liftoff . Alex, his wife, is the marketing director. They have a podcast called Affording College with Aaron Greene. The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to add...

Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio. Joining me is Marty Daniels, owner of Podovox Professional Podcast Services . We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this market...

Allerton Hill Consulting does no advertising. So why a podcast, when a podcast in itself could be considered advertising? Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools , along with consultancy partner Joel Gagne. Carole does a great job explaining why they thought of using a podcast, and how they are implementin...

So why does a non-profit need a podcast? And how does a non-profit "afford" to create one with already limited staff, budget and time? I speak with Dr. Carol Ventresca, ED at Employment For Seniors about just that. With its first episode published in January of 2017, The Successful Encore Career Podcast has been a shining example of what non-profits can produce and utilize in their content creatio...

With me in this episode is Emily Bench. She's the host of the podcast Women Of Influence. She is also a reporter with Columbus Business First, a traditional media outlet focusing on local business news in Columbus, Ohio market. This is an interesting story about a traditional media outlet giving her 100% support for this podcast. Her idea of what her podcast is about, as well as the support Columb...

Danny Harris, VP of Client Success at Minds On , a digital marketing agency, is also the host of the podcast Minds On B2B. Danny is a professional B2B marketer, with hundreds of clients, who he sees having the same challenges. So the podcast was born out of the need to share resources and tools to support and expand his network, while showcasing Minds On expertise and successes. Recorded in Studio...

If you’re like me, you’re always on the hunt for a new podcast to add to your rotation. The trouble is that sometimes wading through the options can become overwhelming. Luckily, there is a way to make the search a little less stressful–podcast networks! Podcast networks are helpful for both listeners and content creators alike. If you are a listener, then podcast networks make finding a new show...

In this episode, I speak with Heartland Bank's President, Chairman and CEO Scott McComb about the podcast he hosts, Driving The Cbus. Why did he start the podcast, and where is it going? Find out in this episode. https://www.heartland.bank/drivingcbus Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270M...

In this episode I interview Drew Dillon, co-owner Project Lift, and Aaron Jannetti, co-owner Endeavor Defense & Fitness about their joint effort Kamiwaza Podcast. So how to do two people who own two different businesses come together and produce a podcast that benefits both businesses? Listen to find out! https://www.project-lift.org/ https://www.endeavordcf.com/ https://www.instagram.com/kami...

In this episode, I interview Frank Agin, Founder and President of AmSpirit Business Connections, and host of the podcast Networking Rx. Frank is putting in an extraordinary amount of time networking with his podcast. And his podcast has the unique flavor that it is designed to help him expand his AmSpirit Business franchise base. Not only does he produce a podcast that provides insight on networki...

In this episode, I interview Courtney West, Marketing Manager, Communications and Marketing at the Columbus (OH) Chamber and the host of cbuzz Mikaela Hunt, President and Chief Storyteller, Mikaela Media. The cbuzz podcast has some unique factors. First, it's gone through a change of hosts which, as we've spotlighted in a couple of my previous podcasts, can be overcome. But in both cases with cbuz...

I usually interview businesses and organizations who have implemented podcasting into their marketing strategy on this podcast. But in this episode, I'm taking a sidestep. I got to interview Dino Tripodis, host of the podcast Whiskey Business and former long time morning show co-host on WSNY Sunny 95 in Columbus, Ohio. Also in the studio with me was Steve Palmer, main host of the podcast Lawyer Ta...

In this episode, I talk with Stephanie Evans and Michelle Wilson. Michelle was the first and former host of TriVillage Chamber Partnership's Business Inspires in her role as the Executive Director. With Michelle leaving that position, Stephanie is now the executive director, and new host. At the time of this recording, Stephanie was just beginning the transition, and had recorded a few episodes on...

In this episode, I talk with Dr. Todd Kays, host of Athletic Mind Institute Podcast, a podcast he produces for his sports and performance psychology practice, The Athletic Mind Institute. Dr. Kays is a leader in the field of Sport and Performance Psychology. The co-author of Sport Psychology for Dummies (2010), Dr. Kays’ training and guidance have helped thousands of athletes eliminate the most co...

In this episode, I talk with Jason Fleagle and Adam Bankhurst, co-hosts of Grow Like A Pro Podcast from Jenesis Marketing Group. The Grow Like A Pro podcast is all about learning how to achieve your goals and dreams as a business owner. learn growth tips and hear success stories from entrepreneurs from all walks of life as they teach you how to grow like a pro. I know one great takeaway you will g...

My guest is the host of Rea & Associates CPA's podcast unsuitable on Rea Radio, Dave Cain. A CPA firm may be one of the last business categories you would imagine producing a podcast. But as Dave will tell you, it's all about the content, consistency and supporting podcast staff. http://www.reacpa.com/tax_insights/podcast/ Recorded in Studio C at the 511 Studios in the Brewery District, downto...

Jessica Kapcar, BBB of Central Ohio's Communication Director, and new host of the BBB SparkCast, is my guest on this episode. Jessica and I talk about the beginning discussions of why a podcast for the BBB, to now a new host. Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's c...

Exciting new episodes and format coming in 2019! Taking December off to prepare. Note To Future Me returns 1/2/19! Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as we...

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should kn...