The Podcast Why

Transform Your Podcast into a Business Asset Your podcast isn’t just a creative outlet—it can be the most valuable asset in your business toolbox. This post gives you three steps to transform your show from a passion project into a business powerhouse. Most podcasters treat their shows like a weekend hobby. That’s why they plateau, get inconsistent, and quietly stop showing up. If you want your sh...

Welcome back to The Podcast Why—the show that helps you reconnect with the heart of your podcast so you can create with clarity and confidence. I’m Brett Johnson, your trusted friend in podcasting. We’re focusing on a question every podcaster needs to answer: is the way you create your show actually supporting your podcast why, or is it grinding it down? After ten years working alongside podcaster...

Unlock real podcast progress by defining clear results, not chasing someone else’s idea of “success.” If your podcast leaves you discouraged, you might have unspoken, undefined expectations dragging you down. Most podcasters judge their show by downloads, growth, or what the loudest voices online claim “working” should look like. But unclear, unrealistic expectations are what create discouragement...

Podcast Purpose Clarity: "If your podcast's role in your business isn't obvious to you, it won't be obvious to your listener either." Welcome back to The Podcast Why. I'm Brett Johnson, My Podcast Guy, your trusted friend in podcasting. This show is here to help you reconnect with the real "why" behind your podcast so you can keep showing up with clarity and confidence. We’ve been walking through...

Most podcasters can rattle off reasons like “growing my business” or “building my brand.” But after working with creators for ten years, I’ve learned these answers often aren’t sustainable. If your purpose is fuzzy, all the show decisions get heavier. Instead, your real podcast purpose should answer: Why does this show, in this season of your life, deserve a place in your week and in your listener...

Most podcasters focus so much on episodes and guest booking that they overlook the very important podcast description. But that short block of text in podcast apps is more than a blurb. It’s your front door. If it’s vague or generic, you’re missing the chance to connect with the right listeners and share your real “podcast why.” Here are three key takeaways to help you write a description that act...

Asking if it’s time for a change isn’t a sign of failure—it’s a sign that you care. Welcome to this episode of The Podcast Why. I’m Brett Johnson, and I’m talking about a big, unspoken question so many podcasters face: Is it time for me to pivot my show—or even end it—with purpose? Far too often, podcasters just let their shows disappear with no explanation. But I believe in handling these moments...

Let’s get started and map out your next transformative arc—one that’s anchored in the real reason your show exists. Welcome back to The Podcast Why! I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real “why” behind your show so you can keep creating with clarity and confidence. In this episode, we’re talking about a game-changing approach for podcasters wh...

This episode will give you advice on connecting with your audience, building clarity and confidence, and showing up on the mic as your true self. Welcome to The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting. In this episode, I want to help you let your “why” shape every part of your show—including those often-overlooked moments: your intro, your outro, and how you show up on th...

It’s easy to say yes and fill your calendar, but if you’re not careful, your show can start to drift away from its true mission. You might wake up months later and realize you don’t recognize your podcast anymore. Welcome to The Podcast Why, the show dedicated to helping you reconnect with the real reason your podcast exists, so you can keep showing up with clarity, confidence, and a renewed sense...

Let’s turn your podcast why into the editorial filter that guides your podcast forward! Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to tackle one of the most common struggles podcasters face: figuring out what episodes to create next. If you’ve ever sat down with a mountain of ideas—scribbled in notebooks, scattered...

Over the years, I’ve seen so many podcasters start with good intentions, but their purpose often gets lost as the show evolves. We know why we start, but sometimes we forget why we keep going. In our last episode , I guided you through finding your internal why—the deeper reason that keeps you coming back to the mic. In this episode, we’re taking the next step: translating that internal engine int...

This episode will help you reconnect with the soul of your show and give you a practical tool to guide every episode you create. Welcome back to The Podcast Why, where we get to the heart of what keeps you creating with clarity and purpose. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, here to help you reconnect with the real reason your show matters—not just to you, but to...

In this episode, I’ll walk you through how my “podcast why” has changed over the years, the lessons I’ve learned from supporting dozens of podcasters, and the real reason I keep coming back to the mic—even when things get hard, or the numbers aren’t what I hoped. Welcome to The Podcast Why. I’m Brett Johnson—My Podcast Guy—and in this episode, I’m turning the spotlight on myself to share my own “p...

I’ll show you how to come back honestly, confidently, and truly connected to your purpose—not just out of guilt or obligation. Welcome to The Podcast Why—I’m Brett Johnson, your trusted friend in podcasting. In this episode, I’m exploring something that so many podcasters quietly carry: the shame of taking a break from your show. Maybe you’ve missed a week, dropped off for months, or your podcast...

If you’ve ever felt disconnected or stuck as a podcaster, this episode is your invitation to rethink your format, realign with your core purpose, and make changes—big or small—that help your show serve both you and your listeners in the way you always intended. Welcome to another episode of The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the r...

If you’ve ever wondered, “Shouldn’t my show be bigger by now?” this episode is for you. Let’s rediscover together why your mission matters more than your numbers. I’m talking about one of the toughest moments we face as podcasters: when our download numbers and rankings just don’t seem to match the heart and effort we pour into our shows. I know firsthand how discouraging it can be to pour yoursel...

If your show ever feels a little “off,” or you’re ready to make a meaningful shift, this episode will give you new clarity and actionable ideas. Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, and I’m here to help you reconnect with the real reasons behind your podcast—so you can keep showing up with clarity and confidence. I’m inviting you to dig deeper into what drives your show....

Over the years, I’ve watched podcasters—including myself—get sidetracked by reasons that sound impressive, like chasing big download numbers or proving ourselves as industry leaders. But here’s the truth: those reasons aren’t enough to keep us going for the long haul. Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, and today I want to cut through the noise and talk about something e...

If you’re struggling with consistency, feeling stuck, or wondering if your show still belongs in your life, this episode will help you find a purpose that’s honest, specific, and powerful enough to carry you forward. Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to help you reconnect with the real reason your podcast m...

If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you. Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting. After more than a decade working behind the scenes with everyone from solo creators to big business podcasts, I’ve learned that the secret to a sustainable show isn’t perfect gear, vira...

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor. Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners 2) Convert Subscribers to Listeners 3) Share Additional Content...

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found:  Which day of the week is everyone sending th...

Has your business considered podcasting? Or is your current business podcast not growing your brand? Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast! You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters. + Why are podcast websites so important? + What makes your pod...

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement. Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not...