Fexingo
The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion
Lucas and Luna deconstruct the mechanics behind podcast growth — not as theory, but as applied audio marketing. Each episode picks one real show (or network) and reverse-engineers its audience strategy: why certain episode hooks drive downloads, how cross-promotion swaps actually affect subscriber counts, and what Apple Podcasts chart algorithms reward in 2024. They bring receipts — referencing specific CTA tests, SEO metadata tweaks, and ad-read placement data from shows like 'The Economics of Everyday Things' or 'Acquired'. The listener is a podcaster who already has 30+ episodes under their...
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Episodes
The Surprising Podcast Marketing Power of Audio Drops 22.05.2026 10:21
Lucas and Luna dive into a specific podcast marketing tactic that's flying under the radar: audio drops. Unlike full episodes or show promos, audio drops are short, standalone clips (15–30 seconds) designed for one purpose — to stop a listener mid-scroll and make them subscribe. Lucas walks through the case of Morning Brew's podcast network, which used a series of audio drops across Instagram and...
The Podcast Intro Problem That Kills Listener Retention 22.05.2026 10:17
Most podcast intros bleed listeners before the host hits the first sentence. In this episode, Lucas and Luna analyze the precise moment where podcast marketing succeeds or fails — the first 30 seconds. Drawing on listener drop-off data from over 200 brand podcasts, they break down the three intro structures that actually retain listeners: the cold open, the thesis-first, and the curiosity gap. Luc...
How to Turn Podcast Listeners Into Brand Advocates 21.05.2026 4:46
Lucas and Luna dig into the art of converting passive podcast listeners into active brand advocates. Using Spotify's 2025 data showing that loyal listeners are 3x more likely to recommend a podcast to friends, they explore specific tactics like listener surveys, exclusive bonus episodes for superfans, and leveraging listener-generated content. Lucas breaks down how the brand podcast 'The Great Res...
How to Repurpose One Podcast Episode into 30 Pieces of Content 21.05.2026 11:51
In this episode, Lucas and Luna break down the exact content-repurposing system that helped the marketing team at HubSpot turn a single 22-minute podcast into 30+ assets across LinkedIn, Instagram, YouTube, and email. They walk through the 7-step blueprint they used: extracting the 'atomic hook,' writing 3 tweet-length takeaways, clipping 2 audio snippets longer than 90 seconds each, grabbing a 45...
Why Most Brand Podcasts Fail Within 12 Episodes 19.05.2026 6:54
In the premiere episode of The Podcast Marketing Podcast, Lucas and Luna break down the most common reason branded podcasts die young: lack of distribution strategy. Citing a 2025 study by Signal Hill Insights that found 68% of brand podcasts publish fewer than 12 episodes, they explore how companies like Mailchimp built their show 'Going Through It' with a built-in audience from day one, versus t...
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