The Podcast Fast Track

https://podcastfasttrack.com/ Podcast marketing - getting your show noticed by the audience you’re trying to reach - is a tough thing to figure out. You don’t want to be the smarmy guy or gal who’s in every channel screaming, “Listen to my show! Listen to my Show! Listen to my Show!” - but you also don’t want to be guilty of a Field of Dreams approach that believes if you build it, listeners will...

https://podcastfasttrack.com/ Mobile Recording can be hard to figure out , especially if you don’t have a money tree growing in your backyard. I’ve given a lot of thought to this from a “lean budget” perspective and have tried a LOT of things over the years I’ve been podcasting . What I demo in this episode is the best MOBILE RECORDING solution I’ve discovered yet . It only requires one piece of s...

https://podcastfasttrack.com/ If I were to insist to you that you are your best PR manager , you would probably think I'm crazy. Why? Because you don't know anything about PR. But my guest today, Josh Elledge says that anyone can be their own best PR manager if they are willing to put in the effort that it takes to do PR the right way and expand their brand through the exposure that comes from pro...

https://podcastfasttrack.com/ There are quite a number of easy wins you can get to make your podcast better. Is there any reason you wouldn't want to do them? I have the privilege of spending a lot of time checking out the resources podcasters are producing, from their podcast episodes to their websites and promotional material. Do you know what I find? Lots of obvious mistakes that I guess aren't...

https://podcastfasttrack.com/ As a person involved in doing podcast production, it is fairly often that someone asks me if my company offers a service to help them discover and book podcast guests. Our company doesn't, but I know someone who does . ;) My guest today is one of my podcasting clients, Andrew Alleman , and for a while now he has been offering a monthly newsletter that highlights oppor...

https://podcastfasttrack.com/ Are you experiencing the struggle to make time for your podcast? You are definitely not alone. Perhaps the most common question I receive for appliance and others who find out that I am a podcast producer and Coach is how they can find time to actually do the work required to put out a great podcast. There are no easy answers. I hope you're not listening to this episo...

https://podcastfasttrack.com/ How to record interviews over a distance is one of the most frustrating things for many podcasters - and the tech is not quite there yet. But it’s getting better. :) 2017 brings a handful of pretty decent options for recording a conversation, many of them with tech that takes out the “distance” part of a distance recording so you get better quality audio every time. I...

https://podcastfasttrack.com/ Have you ever tried to share audio files on social media? Man, what a PAIN it can be! Depending on where your audio file link comes from, what format the file is in, which social media platform you’re dealing with, you can get all kinds of bizzare results. The problem Is compounded even more when you realize that social media simply doesn't lend itself to long-form co...

https://podcastfasttrack.com/ I thought it was about time I did something REALLY helpful and did the research required to tell you exactly - step by step - how to submit your show to every conceivable place you can to increase your podcast’s reach. I’m talking about Podcast Directories, people! But the problem is this: every conceivable place is not always the  BEST place  (in my humble...

https://podcastfasttrack.com/ How much thought have you given to your podcast workflow recently? That much, huh? ;) I've been thinking about mine a lot lately because I have found myself  caught up in the minutiae  instead of getting the important things in my life and business done. A workflow like it takes to produce a successful podcast can be very tedious to think through, so I wante...

  https://podcastfasttrack.com/ If I had a nickel for every time a client or potential client or random podcaster has asked me… How can I monetize a podcast? I wouldn’t need to monetize a podcast. It’s a natural question, I guess - there’s nothing wrong with making money from providing value to the world - and podcasts are some of the best vehicles for value-delivery I’ve ever seen. So heck y...

https://podcastfasttrack.com/ Podcasters tend to love their gadgets - microphones (dynamic or condenser), digital recorders (Zoom H6 or the Tascam DP-006) - and more. What we’re  not typically  very good at is learning and doing the stuff that gets our podcast  found  by those who are looking for the things we talk about. But if what you have to say is important enough for… You...

https://podcastfasttrack.com/ If you are not familiar with the term “backlinks,”  you’re about to be . ;) I have come to believe that backlinks (among  other traditional SEO best-practices ) are among the most powerful ways you can get new listeners. This episode is aimed at teaching you the WHAT, WHY, AND HOW of that statement. Interested?  I thought you might be. Here’s a rough ou...

https://podcastfasttrack.com/ Podcast promotion is a hot topic these days... but do you see it as a form of content marketing? Everybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet . There probably never will be. Like anything else in life that’s worth doing...

https://podcastfasttrack.com/ OK, it’s July of 2017 and the powers that be over at Apple have announced that the next version of their software (IOS 11) will introduce a few updated iTunes tags . You may not even know what a “tag” is. :) That’s OK - that’s why I’m publishing this episode. iTunes tags are simply some pieces of data that you are able to add to your podcast OR to each episode (depend...

https://podcastfasttrack.com/ Talk about a TERRIBLE PODCAST EPISODE - episode 70 of this podcast  was it …. And it had NOTHING to do with my guest,  Dave Jackson . Dave was incredible (as always). It had to do with the EPIC FAIL I did on the edits for that episode. You may not be aware of the fail at this point (I’ve since replaced it). :) But believe me - it was bad. But I als...

https://podcastfasttrack.com/ Are you podcasting as a content marketing move? You know, trying to become the trusted resource in your niche that your listeners turn to for help and advice? I think that’s a good plan.  A VERY good plan. But I don’t see a lot of podcasters actually pulling it off effectively. There’s only so much you can benefit personally from interviewing OTHER experts, you k...

https://podcastfasttrack.com/ There are a lot of great podcasts - and none of them just happened or got that way overnight. There’s lots of tweaking involved (that IS the technical term). You’ve got to pivot, iterate, try stuff in order to get things just right. But sadly, most beginning podcasters don’t start with great content. Instead, they start with trying to accomplish great downloads,&...

http://www. PodcastFastTrack.com Interviews, interviews, interviews. I don’t know the stats but I bet a vast majority of podcasts out there are interview-format shows. And it seems like a trouble-free solution for recording long-distance conversations - which is what most interviewers have to resort to - has not been created yet. But... I think we’re getting closer to a great way to record intervi...

https://podcastfasttrack.com/ If you’ve ever wondered how technical and complicated it is to get a podcast setup - I’ve recorded this episode to simply say (and demonstrate) - not very. Seriously. I think anyone with half a brain and can follow instructions can easily set up their own podcast, begin recording, post it on the internet, get it submitted to the directories and be LIVE within a week....

https://podcastfasttrack.com/ You want to grow your podcast. I want to grow My podcast(s). There’s no question that we all want to reach a broader audience. That’s part of why we podcast in the first place - we have something to share that we believe will help people. So… there are always new things to learn when it comes to promotion, marketing, building an audience, and so forth and such and suc...

https://podcastfasttrack.com/ Podcast production gets easier as you do it more. Naturally, right? That’s at least part of the reason I thought it might be helpful for YOU, the listener, to hear from a couple of guys who, between the two of us (and our teams), probably have our hands on over 100 episodes per week. We’ve learned a few things about podcast production (much of it the hard way) and wou...

https://podcastfasttrack.com/   It is hard to stay encouraged in any pursuit in life - simply because discouraging things come up against your efforts. I’ve found podcasting to be that way - IN SPADES! There seem to be so many things - from the rest of life to the technology hurdles - that make it hard to stay consistent and encouraged when it comes to keeping your show alive and the vision y...

http://www. PodcastFastTrack.com   The better your connections with your listeners - the better your connection with the EXACT people who can propel your podcast and brand forward. Just think about the way people feel connected to Apple or Southwest Airlines, or Tom’s Shoes - those things don’t happen by accident. And YOU have the opportunity to make it EASIER and MORE CONVENIENT for your lis...

http://www. PodcastFastTrack.com   One of the reasons we do interviews at all is because we want the value a great conversation can bring to our show. But there’s both an art and a skill to pulling it off. I’ve learned - through a lot of mistakes and by watching others - that there are some very practical things you can do in order to turn the odds of having great conversations with your gues...