The Podcast Accelerator: How to Grow Your Podcast

I've covered this before to a degree, but more and more new podcasters are beginning to adopt launch strategies that didn't exist even just a year ago. This is thanks to more widespread use of the RSS tag that allows you to mark an episode as a trailer, plus the ability to defer launch date within Apple Podcasts. Should you launch like this? Welcome to The Podcast Accelerator, the thrice-weekly sh...

Podcasting is hard and most podcasters, at least indies like you and I, are producing our shows in our spare time around jobs, study and real-life. With so much to do and more cropping up each day, how do you avoid podcaster burnout? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m...

Podcasting is all about people, no matter the growth of the industry and tech or advertising innovations that we're seeing. There's nothing more powerful than connecting with other humans, so should you run a meet-up for your podcast? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’...

This may sound so simple to seasoned podcasters, but new podcasters still wonder how to record their guests remotely every single day. There are a few options for this, here are my favourites. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podc...

Podcasters' currency is download numbers, right?! It's what we sell, more often than not, so how protective should we be over those numbers and should we announce them publicly? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO...

Barely ANY podcaster markets their show enough, but when they think about marketing they're often thinking about marketing their most recent episode AFTER it has been released. But what about pre-marketing? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, Th...

There's a huge focus in certain podcasting circles about batching your show and, whilst it has merit, it's not always the most effective way of recording your show for growth. Here's my take on it... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The Briti...

Happy New Year! I'm back and I'm bringing with me some straight-talking chit-chat today about exactly how you should be measuring your podcast's success this year. The answers may surprise you but hey, it's a great way to kick off the year! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting ne...

Podcasting collectively had a big ol' complain in 2019 when Apple asked us to remove our episode numbers from titles and stop spamming our author tags - now we know why, so how can you benefit from Apple Podcasts on Alexa? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host...

Along with that gym membership, that brand new morning routine and every other new year resolution that you make as a podcaster, you should be putting together some goals for the new year. Here are mine, you can copy them if you like. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’...

Ah YouTube, we love you but as podcasters we sometimes don't understand you... so, should we be publishing to you?! Here's my take on it... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, t...

We all want sponsors, but honestly not many podcasters know how to get them. The answer? Well, you might not like it... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech comp...

As indie podcasters, all we focus on so often is being consistent with the production of our next episode but wait - we're sitting on a mass inventory of amazing content, so how do we use that? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Pod...

We’re told lots as podcasters about lead magnets, signing people up to our own email list so that we own the data and it’s hammered into us that we need to do this. But, what do we do after someone is ON the email list? These three emails are vital to send to your new email subscribers. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights...

Apple continues to chip away at their podcasting platform, releasing tidbits of features semi-regularly now. Ramping up to a big release/overhaul/new toolset, perhaps, in my opinion but for now, let's dive into their new podcast marketing tools! Here's the link to them, too: https://tools.applemediaservices.com/apple-podcasts Welcome to The Podcast Accelerator, the thrice-weekly show that brings y...

Podcasting is such a flexible medium but your audience expects it to be extremely clear when you publish, but do you need a consistent schedule or just really good communication? Well, I think both... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The Brit...

Remember when people said newspapers would die, or that email is dead? Well, they say the same about print marketing - so why do companies still do it? Heck, why should YOU do it to build a bigger listenership?! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquit...

Despite my belief that podcast companies over-complicate the early stages of a podcast, everything post-launch is extremely difficult - well, the growth part is at least. So sure, you have a podcast and could teach someone to launch, but what then? Is it really worth risking your brand so early when you don't have the answers? Welcome to The Podcast Accelerator, the thrice-weekly show that brings...

We're getting "markety" today on the show. We've discussed recently the idea of a quality podcast website for your show, but could we be doing more retargeting to help people through our listener acquisition flow? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asqu...

I LOVE podcasting and run 3 active shows. But, I didn't start that way and when we built Captivate, we realised that well, creators gon' create! But, it's easy to do too much too soon and never gain any actual traction - let's talk about that... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasti...

Apple Podcasts is getting more and more updates recently and as 2020 rolls around, I've no doubt the team at Apple are lining up more and more sweet features for us. So, what have they just done with this new podcast launch function? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m...

Let's continue the podcast website chat! Today I want to talk about domains, the must-dos, the absolutely must-not-dos and some of the common mistakes I see people, businesses and yes podcasters too, making with their domain name choices. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news...

Remember, the second you record a smidgen of audio and release it to the world, you become a brand to someone . And, just like any brand, you need a way to build trust - but is a website the way to do that for a podcaster? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host...

It's super rare that I do podcast interviews but every now and then I like to mix it up. So, it's with great pleasure that I welcome my friend and all-round marketing super-bod, David Bain, to the show to talk through the rights and wrongs of podcast sponsorships for your show. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and strai...

Apple's podcast API is one of those unseen behemoths that sits behind the scenes, never troubles anyone but yet powers a LOT of the podcasting industry - so what is it and why should you care?! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Pod...