The Plumbing SEO Podcast

Google's Helpful Content Update downgraded websites engaging in low-quality content production practices such as A.I. generated content, lack of content, poorly written content, and sloppy content. Unfortunately, for plumbers, plumbing websites are some of the most guilty of engaging in these practices. Part of it stems from bad actors in the plumbing marketing landscape, and other times it is ign...

Most people trust professional services like CPAs and lawyers to know more about the subject than they do. For example, you need a CPA because you aren't versed in every tax law, and you need a lawyer because you didn't pass the bar.  However, with digital marketing, which is also a professional service, people tend to dismiss the expertise. And who can blame them? There are more bad actors in mar...

Getting screwed by digital marketing agencies has become a right of passage for most plumbers. It's common that plumbing marketing agencies rope companies into spending $12,000 per month on PPC and SEM. Unfortunately, this package is a total ripoff. Your goal as a plumbing company (in many cases) should be to have zero ad spend. Once you're firmly cemented on "The Big Show," which means Google org...

Plumbers can often detect economic downturns before it becomes official. Increased prices and lower work volume are clear indicators. Since plumbing is an essential service, it's an excellent business to be in. However, the home renovation boom of 2020 is over, and those extra jobs are not readily available. So how should plumbers handle marketing during an upcoming recession? It's essential to st...

There's nothing wrong with buying plumbing leads. However, the most successful plumbing companies DON'T HAVE to purchase leads.  Plumbers identifying as "lead buyers" have a root problem preventing them from generating consistent business.  The lead buyer mindset is antithetical to sustainable business success. For example, we offered pay-per-lead plans, and plumbers had to pay 10x of our monthly...

At Plumbing Webmasters, we are here to help plumbers reach their goals. However, the only way to dominate Google Maps rankings is to work within Google guidelines, not against them. In today's podcast, Nolen Walker and Jason Landry of Plumbing Webmasters discuss the intricacies of Google Maps rankings. You can rank in multiple areas if you have more than one legitimate location. However, it's impo...

Nolen Walker and Jason Landry of Plumbing Webmasters discuss plumber reputation, reviews, and rankings with the must-have Local SEO tool, DataPins. The Webmasters' team references Ahrefs recent Hidden Terms Study, which finds that nearly half of all clicks come from searches that Google cannot assign to a specific query. Typically these are long-tail keywords or private searches. Either way, DataP...

SEO spam is a big problem for plumbing companies. For most plumbers, they fight spam from competitors who use black-hat SEO in an attempt to manipulate Google’s algorithm. Some plumbers, however, are

At HVAC-Plumber SEO Webmasters, we understand how to generate plumbing leads for companies. However, some contractors prefer to buy plumbing leads from 3rd-party vendors, which shall remain nameless. 

Every year some hotshot marketer poses the question, is plumber SEO dead? It’s a clickbait question to garner attention. Here’s the truth: SEO ethics, skills, and competence are dead, but the practice

At Plumbing Webmasters, every new client we speak with has been screwed by a digital marketing company at some point in their careers. Unfortunately, while there are a few good digital marketing agenc

The industry can be tough to navigate when it comes to plumbing contractor marketing. Plumbers are constantly bombarded with calls from marketing agencies offering new shiny objects in the form of whi

Strong brand signals increase conversions for plumbing companies in 2022. If you’ve ever wondered why SEO works for some people and does not work for others, the answer is in the brand. A well-known p

Nolen and Jason discuss user intent on today’s Plumbing Webmasters podcast. One of the most significant changes in Google’s algorithm has been user intent in the past decade. As a result, websites fro

As an SEO company that has served the plumbing industry for over a decade, Plumbing Webmasters has devoted its business to helping plumbers thrive. We’ve already written the ultimate guide for Plumber SEO based on our decade-plus experience working with plumbers, but we also understand that the SEO algorithms consistently evolve. With this in mind, here are five plumber SEO changes for 2022...

A plumber’s marketing budget varies by location, goals, and philosophy. However, when it comes down to resource distribution, many plumbers are engaging in self-defeating behaviors. Spending $30,000 on paid ads is not smart when you understand the whole story of digital marketing. Reports suggest organic results get 75% of the clicks while paid ads get only 25%. So even though you think you&...

There’s plenty of misconceptions about content in the SEO industry. For one, the phrase “content is king” has been misused and misrepresented among the industry’s most arrogant and delusional participants. While content is very important for ranking on search engine results, the manner in which it’s outlined, written, and published is ultimately what determines its value. Word count alone no longe...

Some plumbers and HVAC contractors, we speak to believe that SEO is a magic trick. These people aren’t fools, they are just misinformed. There’s a point of view from people outside the industry that proper SEO requires some kind of magical formula. The truth is that SEO is very straightforward when done right. Furthermore, Google can’t be tricked in the way that it could be in th...

Since the birth of SEO, link building has been one of the most polarizing topics. We know that links are an important ranking factor today, but that the quality of the link is now of much greater importance. When Google first launched, they could not distinguish a natural link from an unnatural one. With this in mind, SEO professionals used spam and schemes to get to a #1 ranking. Many plumbers th...

When it comes down to the plumbing population, about 80% don’t take marketing seriously. These plumbers are satisfied with the status quo and don’t wish to grow their plumbing company and make more money. That leaves an additional 20% who aspire for a greater life, and business. These plumbers have made an important first step in the marketing process, which is a very personal one. It...

For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine optimization campaign. While you will find companies that sell leads, you are unlikely to find what you are rea...

You don’t want to just start a business; you want to kill it. You crave lasting, deep success for your plumbing business. The world has enough mediocre performers out there. Why not create something fantastic? Here at the Plumbing Webmasters, we’ve crafted a handy guide to launch your plumbing startup into the online marketplace with faster, more sustainable, and overall better results...

It may not seem like it but this pandemic is an opportunity for you as a plumbing contractor to solidify the professional relationships you have with your current customers, make sure they become recurring customers, and even gain new customers. But it all starts with outstanding customer service. Believe it or not, you can exhibit stellar customer service as a plumber in these challenging times. ...

People don’t realize how much information Google requires to deliver qualified search results to consumers. The tech giant examines hundreds, sometimes thousands of businesses within your service area alone. Some of them provide plumbing solutions, while some only claim to. The plumbing professionals earning the highest ranks in local search are those that provide the most evidence of their...

We all love to hear underdog success stories, especially when the underdog is a startup plumbing company! In today’s True Client Story, we explore the shocking rise of a water heater specialist who began with no brand or online history to speak up, and ended up a top ranking dynamo with outrageous success! The best part: This plumber did it all in less than six months. Jason and Nolen share...