The Playbook With David Meltzer

On this episode of  #ThePlaybook , Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on: [1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals [3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas [7:49] - Why working for an expansion franchise enables the...

Standing out is one of the toughest things to do in a crowded market. How do we go about it? I believe there are two simple steps to stand out when making yourself equal and making yourself different. Step 1: Make Yourself Equal The first thing we have to do when marketing something, is make that product/service/individual equal to its competitors. This means identifying the ways that we are the s...

On this episode of  #ThePlaybook , Dane Cook, Comedian and Actor, shares his insights on: [2:02] - Why using humor is one of the best ways to deal with your biggest personal challenges [9:33] - How he got a game-winning pick-6 against the legendary Tom Brady [16:13] - His message for anyone struggling to get back up after low moment in their life [19:12] - What it was like to accomplish his childh...

The More you forgive yourself, understand forgiveness and can learn to love those who attack you and create interference in your life, the better your life will become. In order to forgive yourself, you have to use your gratitude to give you perspective on what happened. Gratitude will tell you that your life is about lessons, and lessons will keep coming until you learn them. Reframe your problem...

100% of the things you do now get done, which is why you should practice a Do It Now strategy. a) Create a repository – Have a place where you can organize and plan tasks that you are unable to do right now. This document, folder, or list is something that should be reviewed and updated daily. b) Focus and refocus – Treat focusing and re-focusing like two separate muscles that need to be exercised...

There is more than enough of everything for everyone. The people who live with this perspective are those who see their past, present, and future as being more than enough. They are grateful, and they are forgiving. They see opportunity around every corner, allowing them to say, do, think and experience that the universe is in their favor. In this world, everything unravels in your favor. Those wh...

How do breakthroughs happen? One of the things I stress about why you shouldn’t quit is that you need to press and keep pressing everything to get the most out of the opportunities afforded to you. An analogy I like to use to explain this is a blade of grass pushing through the soil to enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone. It doesn't kno...

On this episode of  #ThePlaybook , Rob Riggle, Actor, Comedian, Writer, Producer, and Director, sits down to discuss: [1:12] - How listening to his urge to try new things led to where he is today [2:35] - How Rob became “the funny guy” on his high school’s radio station. [5:08] - Rob’s best advice for anyone pursuing a career in the arts and handling rejection. [11:38] – How his background and tim...

The first step of branding a person, product, or service is to find its frequency. What does that mean, “to find your brand’s frequency”? Whether it’s building a brand that is a person, place, thing, product, or service, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market...

On this episode of  #ThePlaybook , Cris Carter, Pro Football Hall of Fame Wide Receiver, and Dr. Carlos De La Hoz, Medical Director at The Neomedicine Institute, sit down to chat about: [1:21] - What Dr. De La Hoz sees as the future of stem cells and medicine [3:48] - How Cris continues to invest in his health, even after his playing career [10:20] - Why the good things in life tend to require an...

I used to s*** on the idea of New Year’s Resolutions, but the biggest realization that I had in 2022, was that they are important and we should create New Year’s resolutions. We can’t see the progress or growth we make on a daily basis so we need New Year’s resolutions to keep track of that progress as a baseline for the year. Sometimes, I compare seeing this personal growth to seeing one of your...

When building your own brand on social media, it’s always important to remember one valuable lesson, it’s not what you say, it’s what they hear. It is important to remember this because not everyone is going to understand the clarity of the message you are trying to convey, and this still happens to me all the time. I went back and found some of my most misunderstood content from this year so that...

David Sharpe, Founder & CEO of Legendary Marketer, talks about his journey from high school dropout and drug addict to becoming an e-learning and marketing expert. Sharpe talks about why his experiences with “old school” marketing techniques were so underwhelming and how he came to understand the four core ways to sell information online. Sharpe and I chatted about a wide range of topics inclu...

For the first 54 years of my life, I didn’t believe in New Year’s Resolutions. Now I understand why they are important. The end of the year is the best time to track the progress that we’ve made in the pursuit of our potential. It is essential to reflect on our progress at the end of the day, week, month, or year so we can pay close attention to how our habits and progress are compounding, whether...

On this episode of  #ThePlaybook , Phil Smith, Serial Entrepreneur, shares his thoughts on: [3:15] - How the prevalence of working from home has forced employers (and employees) to adapt [12:28] - The origins of his partnership with Shark Tank’s Kevin Harrington  [15:45] - Why fear is the biggest roadblock that people experience in business [17:39] - How spending 5 minutes with the right mentor ca...

In this episode, I share my personal story of becoming successful at a young age and the consequences that came with it. I allowed everyone around me to drain me, including my family and so-called friends. I had no one in my life who practiced the balanced give-and-take of the Ben Franklin effect, where I was always helping others but never asking for help myself. Through my journey, I learned abo...

On this episode of  #ThePlaybook , Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on: [3:07] - Why effective marketing requires a balance of art and science [5:42] - How she creates a shared vision that results in the greatest impact [8:22] - The driving forces behind Philips’ transformation [10:37] - The ways that she promotes equity and inc...

There is a very simple equation for life. What we pay attention to (aka what we’re aware of) plus where we put intention in (aka what we think, say, do, and believe) equals the coincidences that happen in your life. Intention has levels, however, which means that we need to further examine how we are utilizing our time and activities. This intentional approach will ensure that we do, speak, think,...

Unlock your full potential and tap into the abundance of opportunities life has to offer with this transformative episode. We dive into the role that perception plays in shaping our reality, and how a positive mindset can empower us to seize the opportunities that come our way. On the other hand, a negative or scarce mindset can hold us back and discourage us from even looking for new opportunitie...

The holiday season is a time for celebrating and giving, but it can also be a time of stress and conflict when it comes to gift-giving and receiving. However, by examining and adjusting your mindset towards abundance and scarcity, you can shift your perspective and turn this time of year into a truly meaningful and fulfilling experience. Science has shown that the act of giving to others releases...

In today's episode, I shared some of my top marketing advice for 2023 during my talk at Web Summit. One of the most important things I recommend to people when it comes to marketing is to find your frequency. To do this, you need to make yourself equal to your competitors, but also distinguish yourself by offering extra value or something extraordinary. This can be in the form of a competitive pro...

On this episode of  #ThePlaybook , Jager McConnell, CEO of Crunchbase, shares his insights on: [6:21] - Why preparation is so crucial to landing a big client  [8:19] - The unique reason he compares Crunchbase to Spotify [13:29] - How Crunchbase uses data to help companies prioritize their opportunities [15:45] - Why increasing your team’s efficiency leads to massive results See Privacy Policy at h...

It is important that you stay accountable for your own inspiration so that you are empowered to sacrifce more to get what you want (if you truly want it). You don’t want to have to be constantly coached by others. Take accountability for yourself. Find what you love to do, and align it with what must be done. Sometimes, you do what you have to do until you get to a place where you can do what you...

On this episode of  #ThePlaybook , Nick Carparelli, Executive Director of Bowl Season, sits down to chat about: [1:38] - The inspiration behind the launch of the Bowl Season brand [6:39] - How Bowl Season is working to prioritize the student-athlete experience   [7:54] - His thoughts on the expansion of the College Football Playoff and its future  [13:53] - The power of sports events like bowl gam...

I was lucky to be joined by three of my good friends on Friday to talk about the biggest investment you need make in 2023. If you want me to connect you with Rob Gill, Nick Cavuoto or Brad Bergensen, just email me david@dmeltzer.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .