The PharmaBrands Podcast

Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great marketing looks like and how marketers and leaders can stay current in a rapidly evolving landscape. After you check out the episode, don’t forget to head to...

Dr. Michelle Acorn, CEO of the Nurse Practitioners' Association of Ontario on the growing role of NPs in the health system. Nurse Practitioners are a growing, and increasingly funded part of the care system in Ontario. In this episode Michelle shares her views on the evolving role of NPs as both clinicians and clinical leaders, and gives some sage advice to industry on how best to engage with...

Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, being a part of a larger agency network, the importance of strategy and insights and what she's thinking about as we head into 2025. Our Producer i...

PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design....

According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and grow a compliant and innovative platform for Canadian HCPs. This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a...

Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career. This episode was brought to you, in...

The healthcare marketing landscape has changed a lot since PAAB was founded in 1976. Even in the last few years, submission levels to PAAB have soared and new channels and technologies have added more complexity to both how we market and how we get our content into the market. In today’s show Jen reflects on the changes within PAAB during her time there, and the changes that are to come as the org...

Leading through change is the hallmark of a good CEO in 2024. From evolving client needs to new technologies, and from new service offerings to a company staffing up in new geographies, Jessica Knox is leading through a lot of change! In today’s episode Jessica shares the Metrix story, covering 40 years of history while keeping her focus firmly on the future. Season 1 of the PharmaBrands podcast h...

In this episode of the PharmaBrands Podcast, Neil sat down with Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca.  Jonathan shares his journey that took him from McDonald's to AstraZeneca and offers a candid take on the Pharma industry, as a relative “newcomer” to the industry. The PharmaBrands podcast is brought to you, in part, by Metrix. Metrix hel...

embecta, the diabetes care business that spun off from BD in 2022, is in many ways a start up with 2000 employees and a 100 year legacy. In this episode Jen shares her perspective on leading the Canadian team through the change, growth, challenges and pride that comes with creating a new business from a very old one. Jen’s insights on managing through ambiguity and her passion for supporting her t...

Inspiring and nurturing creativity within your teams and accounts is a key mandate for any Chief Creative Officer. In this episode Marty talks candidly about the challenges, and successes, of leading creative teams in a highly regulated industry. Marty has also recently returned from Cannes and shares his stories from the south of France. This episode was brought to you, in part, by Metrix. Metrix...

Advocating for the life sciences industry in Ontario is as complicated and as nuanced as it sounds. In this episode Jason explains the mission, priorities and successes of an industry association that represents over 250 incredibly diverse members. Having led LSO for 13 years, stewarding its amazing growth, Jason is in a perfect position to both look back on where LSO has been and gaze forward to...

In our fifth installment of the PharmaBrands Podcast, Neil sits down with Papercurve CEO and co-founder, Jeff Kent. Jeff's commitment to his clients comes through loud and clear in an episode that covers everything from AI to eFax! Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.co...

As you’ll hear in this episode, Jennifer has an amazing perspective on the evolution of PR and communications in healthcare. With more than 25 years at Proof, Jennifer has a wealth of personal and professional experience in the space, and that experience shines through in our conversation. From the line between PR and marketing, to agency collaboration, getting the biggest bang for your buck, and...

Muhammad and his team at Unity Health are doing transformative work by combining on-the-ground clinician insights with the power of AI. This “living lab” where the problems to be solved are brought by end-users, solutions are informed by combined years (and years!) of data, and applications are iterated in partnership with end-users has delivered astounding results. Muhammed has a knack for taking...

Co-Founder and Managing Partner at Peak Pharma Solutions, Jennifer Meldrum shares the challenges and rewards of leaving a job of over 20 years to start your own company. Neil and Jenn also discuss her role as current President of the OPMA and the association's recent revitalization. Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content...

Simon Smith has been living at the intersection of technology healthcare communications for almost 20 years and he brings that experience and perspective to his current role as the EVP of Gen AI at Klick Health. The scale of Klick, the focus of his role and Simon’s innate curiosity make for a powerful combination. Simon has the time, access and insight to bring an incredibly unique perspective to...