Sam Laura Brown

The Perfectionism Project

Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs. Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business. Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and sto...

Author

Sam Laura Brown

Category

Education

Podcast website

samlaurabrown.com

Latest episode

Jul 5, 2026

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Episodes

Ep 565: [Planning Series] How To Plan Amidst Uncertainty 18.11.2025

[Part 3 of 5] Most perfectionists find it challenging to plan out their week when they don't know what will come up or how much energy they'll have. Whether you're working an exhausting day job, doing shift work or raising young children alongside building your business - there are certain things that can feel hard to plan around. Especially when no one has taught you how to plan properly… Some pe...

Ep 564: [Planning Series] A Step-By-Step Walkthrough of Power Planning 18.11.2025

[Part 2 of 5] Power Planning covers everything perfectionists must do to plan properly. It's a simple 3 step process that anyone can learn. And I walk you through it in this episode. Here's a brief overview of how Power Planning works but be sure to tune into this episode to get all the details! You set a Growth Goal for your business (what I used to call your Impossible Goal) so you know exactly...

Ep 563: [Planning Series] Procrasti-Planning Versus Planning Properly 18.11.2025

[Part 1 of 5] Perfectionists get in their own way when they follow the same planning advice as everyone else. That's why I've recorded a 5-part planning series for the podcast that'll help you plan properly as a perfectionist. This planning series is for perfectionists who write and rewrite long to-do lists of business tasks they never start, fall behind because they underestimate how long things...

Ep 562: Escaping The Scramble Cycle So You Can Finish What You Start 09.11.2025

Do you ever notice yourself jumping from one project to the next - always busy but rarely feeling complete? In this episode, I share a story about one of my 1:1 clients that perfectly captures what I call the Scramble Cycle. It's that perfectionist pattern of getting something 80% done, hitting a snag or losing momentum and then rushing off to the next thing that suddenly feels more urgent. You'll...

Ep 561: How I Started Paying Myself A Consistent Salary From My Business 02.11.2025

I used to treat paying myself like a nice-to-have. In this episode I share the behind-the-scenes of how that thinking kept my business feeling like a hobby even when I was working so hard on it.  You'll hear the messy middle too – why I changed jobs so I could have more time for my business without more financial pressure, the vague "replace my income" goal that didn't help me make more money and...

Ep 560: Connection First, Strategy Second 26.10.2025

I wasn't planning to record this episode - it was one of those moments where I just had to pick up the mic and talk. Something clicked for me recently and it made so many things in my business and life suddenly make sense in a way they never had before. It's one of those shifts that once you see it, you can't unsee it. In this episode, I share the story behind that realisation - what led up to it,...

Ep 559: Making Consistent Sales With A Perfectionist Brain 15.10.2025

You're doing all the right things - posting, showing up and putting yourself out there - but your sales are inconsistent. In this episode, Sam shares the key shifts that help perfectionist entrepreneurs go from sporadic sales to consistent, reliable income without working more or trying to become someone else.  You'll learn why perfectionism makes selling feel harder than it needs to be and how to...

Ep 558: The Two Productivity Tools That Built My Business To Multiple Six Figures (best of the podcast) 21.09.2025

Today I'm sharing the two productivity tools I used that helped build my business to multiple six figures as a perfectionist entrepreneur. If productivity is something you're struggling with because you procrastinate, you spend a lot of time feeling overwhelmed, you never feel like you have enough time or you're burned out – then today's episode is really going to help you. Tune in to hear about t...

Ep 557: How I Realised I'm A Perfectionist (best of the podcast) 07.09.2025

I used to think I wasn't perfect enough to be a perfectionist. And because I didn't realise I was a perfectionist, I had no real way to start overcoming the procrastination, crippling self-doubt and overthinking that was keeping me and my business stuck.  Realising that I'm a perfectionist (and what that actually means) gave me a whole new vocabulary that has allowed me to change my life for the b...

Ep 556: How To Break Free From Perfectionist Patterns 03.09.2025

In this episode, I'm sharing a real coaching conversation from a Perfectionists Getting Shit Done coaching call. I'm teaching on what to do once you spot a Perfectionist Pattern and how to avoid the shame spiral that can come with having more awareness around your own patterns of self-sabotage. How to get more help with releasing your Perfectionism Handbrake: Join my coaching program, Perfectionis...

Ep 555: Untying Your Hands From Behind Your Back (best of the podcast) 24.08.2025

This is an episode I've referenced countless times since it was first published. It shares such an important lesson for all entrepreneurs, especially those who have been getting in their own way, that I had to share it again. In this episode I'm helping you explore the areas in your business where you feel like you have your hands tied behind your back. These are the areas in your business where y...

Ep 554: Creating The Feeling Of Completeness Even When Everything Isn't Done (best of the podcast) 17.08.2025

In last week's episode, I talked about when following through with the plans we've made with ourselves can be an act of self-care - particularly when you have anything going on in your life that's making operating at your normal capacity a challenge. Today's episode continues that conversation and I talk about when you determine that productivity is *not* an act of self-care and how you can create...

Ep 553: How To Determine When Productivity Is An Act of Self-Care (best of the podcast) 12.08.2025

When is it an act of self-care for me to be productive and when is it an act of self-care instead to change my plans and take clean rest? Especially if you're not operating at your normal capacity. Tune in to hear about the questions that help me figure out whether to follow my plans or not, a trick I use to get myself to do the work I had planned and the highest act of self-care you can do for yo...

Ep 552: Self-Doubt Selling Versus Self-Trust Selling (best of the podcast) 06.08.2025

Tune in to learn the difference between selling from a place of self-doubt and selling from a place of self-trust and why this is such an important shift for perfectionist entrepreneurs to make. If you've been having a hard time making sales even though you're posting pretty consistently, you've had happy customers and you're working really hard on your business - this episode is for you. I also t...

Ep 551: 12 Thoughts That Make Content Creation Easy For Your Perfectionist Brain (best of the podcast) 24.07.2025

In this episode, I'm sharing 12 thoughts that helped me create content in a really easy, enjoyable, sustainable way that has proven to be really effective for my perfectionist brain. I wanted to record this in response to a PGSDer who posted about starting a podcast inside my group coaching program Perfectionists Getting Shit Done (aka PGSD). These thoughts will help you create content simply and...

Ep 550: [Day In The Life] How To Create High Quality Content Without Overthinking (best of the podcast) 22.07.2025

In this best of the podcast episode I'm taking you behind the scenes of what a content creation day looks like for me.  First I share an update from my drive into the office, chatting through what I have planned in terms of content creation and how I'm thinking about approaching it so I can get it done without overthinking. And in my update from the drive home, I reveal something unexpected that h...

Ep 549: 10 Tips For Creating Consistent Content (best of the podcast) 20.07.2025

Most perfectionists struggle to create content consistently. They're scared of what people will think, that they'll say the wrong thing, that no one will like their posts, that their friends will laugh at them, that it'll be a waste of effort, the list goes on! In this best of the podcast episode, I'm sharing 10 tips I've learned over my years as a content creator that have helped me get out of my...

Ep 548: [PART 5] The Creative Cocoon + How To Successfully Navigate The Content Learning Curve 18.07.2025

In Part 5 of this 5-Part Consistent Content Series, I'm talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I'm introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You'll hear how it works, why it ma...

Ep 547: [PART 4] Power Publishing + Why It's The Secret To Consistently Posting Content 16.07.2025

In Part 4 of this 5-Part Consistent Content Series, we're talking about Power Publishing - the secret to consistently getting your content out into the world. If you're great at creating content but get stuck when it's time to hit publish, this episode will help you understand why that's happening and how to move past it. You'll learn what Power Publishing is, how to create a system that supports...

Ep 546: [PART 3] Creative Overflow + How To Stop Overthinking Content Creation 14.07.2025

In Part 3 of this 5-Part Consistent Content Series, we're talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow. If you're constantly thinking about content but still struggling to show up consistently, this episode will help you see why that's happening and what to do instead.  You'll learn wh...

Ep 545: [PART 2] Spark Content + Why It's the Key to Consistently Creating Valuable Content 12.07.2025

In Part 2 of this 5-Part Consistent Content Series, I'm sharing what Spark Content is and why it's what you need to be creating if you want to easily create consistent content that's valuable. If you find content creation exhausting instead of energising, let me show you an easier way to do it. It's all in this episode so hit play and get ready to hear the easiest - and most effective - content st...

Ep 544: [PART 1] Safe Visibility + My Content Creation Journey 10.07.2025

In Part 1 of this 5-Part Consistent Content Series, I'm sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content. This episode also i...

Ep 543: Self-Trust Versus Self-Policing (best of the podcast) 06.07.2025

Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it's actually one of the biggest things holding your business back. In this episode, you'll learn how to spot when you're self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a pl...

Ep 542: 10 Signs You're A Perfectionist (best of the podcast) 01.07.2025

Do you struggle with procrastination, fear of judgement, intense self-doubt or imposter syndrome when it comes to your business? Do you ever wonder why you get in your own way even though you have so much potential? If so, this episode is for you. I'm diving into the perfectionist mindset and talking about where it comes from, how to tell if you've got it and how to move out of it. If you're ready...

Ep 541: Perfectionist Entitlement + What To Do When Business Is Frustrating (best of the podcast) 22.06.2025

Are you frustrated that your business isn't growing as quickly as it should be? Are you working hard yet feeling behind? Do you ever get annoyed that you aren't getting the customers or social media followers that you deserve? If so, today's episode is for you.  I'm sharing what hidden Perfectionist Entitlement is, why it's not necessarily a 'bad' thing, the ways it's shown up for me and my client...

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