Sam Laura Brown
The Perfectionism Project
Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs. Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business. Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and sto...
Author
Sam Laura Brown
Category
Podcast website
Latest episode
Jul 5, 2026
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Episodes
Ep 243: When To Change Your Sales Tactics (And When Not To) 16.12.2020 54:16
Today I'm talking about when to change your sales tactic and most importantly when not to. Recently, in the PGSD forum and on PGSD coaching calls, I've been talking to quite a few PGSDers who feel that the answer to their lack of clients is that they need to change their sales tactic. I really want to talk to you about why changing your sales tactic may not necessarily be the best idea. I'll also...
Ep 242: Personal Growth Update November 2020 13.12.2020 21:41
Today I'm sharing my personal growth update for November 2020. This month my main struggle has been with my productivity so I'm going to talk a bit about that in this episode. I hope you take a lot away from me sharing the productivity struggles that I've been having. And how I got myself out of that slump and rut and how you can too. In This Episode You'll Learn: Why the stories you tell yoursel...
Ep 241: What To Do If Your Ideal Client Can't Afford Your Coaching Services 09.12.2020 33:12
What do you do when your ideal client can't afford your coaching services? That's what I'm answering in today's episode. When we think our ideal client can't afford our coaching services it's very easy to just stop there and to not question it - especially if it's important to you that your coaching is accessible and that you help as many people as possible with your work. Tune in to learn what it...
Ep 240: 3 Reasons You Need To Take $10k Months Off A Pedestal 06.12.2020 35:54
It's often talked about in the coaching world how amazing it is to make $10k a month and hit that milestone... But here's the truth - it's damaging to have $10k months on a pedestal. Not only does it keep you separate from making $10k a month but it really stops you from actually enjoying the journey and enjoying where you are right now in the process. So I just want to talk to you about this beca...
Ep 239: How To Overcome Your Pre-Launch Fears 02.12.2020 15:04
Back in 2018, I was in the process of building an online course called Your Perfect Semester and was SO scared it would be a complete flop. In this episode, I'm sharing a video I recorded just before releasing the course sharing the fears I was facing and how I worked through them. I have a feeling you'll be able to relate! In This Episode You'll Learn: How I personally handle imposter syndrome Wh...
Ep 238: 5 Problems All New Coaches Have 29.11.2020 25:53
This episode was inspired by a concept that I learned from Tony Robbins at his Business Mastery event that I went to in August 2019. This concept really stayed with me and I want to talk about it in today's episode. Today I'm sharing 5 problems all new coaches have and what to do about them. If you've been experiencing a lot of business problems that you think other new coaches aren't having, this...
Ep 237: 10 Subtle Ways Your All-Or-Nothing Mindset Is Keeping You Stuck 25.11.2020 35:31
Today I'm sharing with you 10 subtle ways your all-or-nothing mindset is keeping you stuck - especially when it comes to business. This is something that I see a lot in our PGSD coaching calls - all of the subtle, hidden ways that the all-or-nothing mindset manifests itself when it comes to business. A lot of times we think of the all-or-nothing mindset in terms of health and fitness but there ar...
Ep 236: Feel Guilty When You're Not Multitasking? Listen To This 22.11.2020 29:34
Today I'm sharing with you an excerpt of one of our recent coaching calls that we have inside of Perfectionists Getting Shit Done. Rebekah knew that she'd be so much more productive if she could allow herself to focus on one task at a time but was struggling with feeling guilty for not always multitasking. I was able to coach Rebekah on this and I think you're going to find this really, really hel...
Ep 235: The Truth About Consistent Instagram Content 18.11.2020 25:30
Until recently, I was always racked with guilt whenever I wasn't being 'consistent' on Instagram. I'd been told time and time again that consistent content was the key to business success. And the fact that I kept 'falling off the wagon' made me think I'd never be successful. But in the last 12 months I've made $300k+ in my business… and I've barely posted on Instagram during that time. So in thi...
Ep 234: How To Meet Deadlines Without Cramming And Burning Out 15.11.2020 37:49
Do you find that, unless you have someone to keep you accountable, you push off your deadlines until the last possible moment, work like crazy to get everything done and then burnout? It's a vicious cycle that most perfectionists find themselves trapped in, but it doesn't have to be that way. Jennifer ( @jennifer_link on Instagram) submitted a request to get coached on one of our recent productiv...
Ep 233: What Happens When You Don't Have An Impossible Goal 11.11.2020 28:30
In Perfectionists Getting Shit Done, one of the key tools we use for both personal and business growth is the impossible goal. And I know for sure that without my impossible goal, there's no way I would have been able to get out of my own way enough to build the multiple six figure business I have today. But is an impossible goal really necessary? Tune in to learn what happens when you don't have...
Ep 232: Why Discounting Your Services Won't Make You A More Confident Coach 08.11.2020 36:00
Your prices are most likely not the reason no one is signing up for your services. Today, I'm sharing how you can reframe the beliefs you have around pricing your services and the most common mistakes perfectionists make when it comes to charging for their services value. I'm also sharing why discounting your services isn't helping anyone, especially your clients. As well as how to overcome the...
Ep 231: Personal Growth Update October 2020 04.11.2020 33:02
Growing pains suck. We've all had them in some shape or form and personal development is no different. In today's episode, I'm reflecting on the month of October in my business and personal life. I'm sharing how I was able to get quality rest while away from my business as well as how I was able to become fully productive and work without distractions. I also talk about the limiting beliefs I had...
Ep 230: Why 'Doing It Well Or Not At All' Is Hurting Your Coaching Business 01.11.2020 26:25
One of the biggest things that held me back from going full-time in my coaching business had nothing to do with lack of motivation, lack of time or fear of not having enough money... What kept me stuck was that if I can't do coaching well, it's better not to do it at all. And it wasn't until I shifted this belief, and allowed myself to be a less-than-perfect coach, that I started showing up in my...
Ep 229: A Simple Mantra To Help You Let Go + Stress Less 28.10.2020 26:06
Despite their best efforts, perfectionists fall into the habit of wanting to control what they can to create more certainty around them. They believe that if they can just take care of things, then they'll be done right. And that if things go wrong, they'll be there to create a remedy. I like to call this 'meddling' and it definitely got the best of me last quarter in my business! In today's episo...
Ep 228: 5 Reasons You Need A Not-To-Do List + How To Create One 25.10.2020 31:20
Perfectionists love lengthy to-do lists. The only problem is that these lengthy to-do lists make them feel so overwhelmed that they end up doing nothing at all (hello all-or-nothing mindset). That's where the no-to-do list comes in. And this episode, I'm sharing what a not-to-do list is, why you need one and how to create your own. I'm also sharing my not-to-do lists over the last six months and...
Ep 227: A Step-By-Step Walkthrough Of My Quarterly Planning Process 21.10.2020 44:50
Ever wondered if you're heading in the right direction when it comes to building a business? In this episode, I talk about how to take the guesswork out of your quarterly planning sessions and help you set up quarterly goals and plans. I also share how to stay accountable and show up for your coaching business - all without feeling overwhelmed. I'm walking step-by-step through my quarterly plannin...
Ep 226: Why Quarterly Reviews Matter + What Mine Look Like 18.10.2020 48:17
In this episode, I'm sharing why I do a quarterly review every three months, exactly what it looks like and how to get started (or make your quarterly reviews even better). As perfectionists, it's important to consistently check in with ourselves to be sure that we aren't getting in our own way and pra. And that we're measuring our progress towards our goals with real data! In this episode, I'm s...
Ep 225: A Simple Way To Make A Tough Decision 14.10.2020 26:42
Perfectionists tend to be indecisive - we don't want to make the 'wrong' decision, mess things up or let ourselves (or anyone else!) down. But being indecisive comes at a huge cost - wasted time, wasted effort and indecision fatigue. Especially when we end up making the same decision we would have made from day one. In this episode, I'm sharing a simple and practical way to make a tough decision....
Ep 224: Personal Growth Update September 2020 11.10.2020 41:54
At the end of every month I reflect on my own personal growth journey and share insight into the ups and downs that I've worked through. I do this in the hopes it will remind you that personal development isn't all rainbows and daisies, that the journey is to be enjoyed (because the journey is all there is) and that I'm not that different to you. This month, I'm sharing how I was finally able to n...
Ep 223: Remember This When You Feel Like Nothing's Working 07.10.2020 38:07
If you feel like your business isn't growing fast enough, you aren't getting DMs enquiring about your coaching services, you're hearing crickets when you post - this episode will help you keep going. I'm sharing a powerful analogy that will give you some perspective and help you get through those moments where you're wondering what the hell you're doing and whether it's ever going to work. This i...
Ep 222: This Is What's Stopping You From Getting Your First Paying Client 04.10.2020 25:29
In this episode, I'm sharing what's stopping you from getting your first paying client. And if you've already got your first paying client, I'm sharing what will stop you from getting more. Enjoy! In This Episode You'll Learn: Why you need to start calling yourself a coach today The reason you don't need paying clients to be able to call yourself a coach Why you shouldn't coach your friends and fa...
Ep 221: The Real Reason You Can't Stay Motivated 30.09.2020 45:39
You might be scrolling through Instagram, listening to podcasts (like this one) and watching YouTube videos to keep you motivated. You might be buying new journals and cute workout outfits. You might be googling 'how to stay motivated', praying that you'll stumble upon that one piece of advice that will change everything… If that's you, this episode is going to help! I'm sharing why lack of motiva...
Ep 220: 4 Practical Tips For When You've Fallen Off The Wagon 27.09.2020 39:58
Falling off the wagon is something all perfectionists struggle with so I want to share some practical tips to help you after you've fallen off the wagon - whether it's with your content, your health and fitness or something else. There are so many ways perfectionists fall off the wagon and the beautiful thing about this is that if you learn how to stop falling off the wagon in one area of your lif...
Ep 219: Is The Coaching Industry Saturated? 23.09.2020 29:27
My guess is that when you decided that coaching is something you might like to do, you started listening to coaches on podcasts, following them on Instagram and reading their books. For this reason - most new coaches find themselves wondering whether there's still room for them in the coaching industry. If you felt sick to your stomach when you stumbled upon someone 'better' than you who's already...
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