The Perfect Afternoon Morning Show

Recorded as 301: The Redirect Podcast by Trademark Productions. Owning vs renting a website is a major decision all businesses, whether small or large, have to make. The choice needs to be made early as it will shape your web marketing strategy and, ultimately, impact your balance sheet for years to come. Both come with viable options, including the chance to keep your investment to a minimum with...

Recorded as 301: The Redirect Podcast by Trademark Productions. Soon, businesses will need to start preparing for the end of Google Analytics 3 and transitioning to GA4 before July 1, 2023. That is the date when the internet giant will be shutting down full support, and standard Universal Analytics properties will stop processing data. It can seem daunting to learn a new platform, with GA4 providi...

Recorded as 301: The Redirect Podcast by Trademark Productions. Each person involved in creating the plan may have different ideas of what foundational marketing strategies to use. Our team at Trademark Productions focuses on strategies from an inbound marketing approach. Doing so allows us to prioritize intentional and helpful efforts at every stage of the customer journey to establish ourselves...

Recorded as 301: The Redirect Podcast by Trademark Productions. A marketing plan is vital and serves as the foundation for your business. With a marketing plan, you define your target market and customers, how your business stands in the industry and against competitors, and set goals and outline the strategies to achieve them. In this week's episode, Marketing Manager Jailyn and Digital Marke...

Recorded as 301: The Redirect Podcast by Trademark Productions. March's Google Core Update was released halfway through the month, creating some large ripples for those eagerly monitoring for changes to the company's all-important search algorithm. And while the rollout is now complete, it will take weeks to analyze and work out the full effects of what has been adjusted and changed. Based...

Recorded as 301: The Redirect Podcast by Trademark Productions. As businesses rely more on social media to reach their customers, platforms have been fulfilling this need by offering creator resources, like Facebook's Creator Studio. Since the rebranding of Facebook to Meta and the changing needs of business resources, Creator Studio will be sunset and replaced with the revamped Meta Business...

Recorded as 301: The Redirect Podcast by Trademark Productions. Software patents are intellectual property (IP) that gives the holder exclusive rights to an invention or innovation in software. The government grants software patents to the inventor or creator of a new and useful software invention, which grants them exclusive rights to prevent others from making, using, selling, or importing that...

Recorded as 301: The Redirect Podcast by Trademark Productions. Since COVID-19, the workforce has drastically change with allowing permanent remote work and working from anywhere in the world. This change opens up a lot of opportunities for applicants and also for employers out there to find new candidates outside of their "normal" region.  In this episode, our founder, Dwight Zahringer,...

Recorded as 301: The Redirect Podcast by Trademark Productions. Artificial intelligence (AI) is revolutionizing many industries by automating processes, increasing efficiency, and improving decision-making. As AI advances, it is likely to have an even greater impact on how businesses operate. In this episode, Dwight, SEO Strategist Gary Jones, and Sales Manager Danielle Wisneski discuss ChatGPT an...

Recorded as 301: The Redirect Podcast by Trademark Productions. Website design is essential when considering a new or rebuilt website, but within that process, you should also consider the user's experience with UX/UI testing. User Experience (UX) is essentially how a user interacts with anything online, the ease of doing so, and enjoyment from the website features, while User Interface (UI) i...

Recorded as 301: The Redirect Podcast by Trademark Productions. In the digital world, search engine optimization (SEO) remains a hot topic that is fiercely debated, and its secrets jealously guarded. Whether your goal is to generate fresh leads or boost traffic to your site, you need to know the latest rules and guidelines touted by the leading search engines and aggregators.  But what happens whe...

Recorded as 301: The Redirect Podcast by Trademark Productions. TM's Dwight and Jailyn discuss the most important factor in how you can tell if your Facebook Page is in fact a Facebook Gray account. Listen in!

Recorded as 301: The Redirect Podcast by Trademark Productions. As we return to a full in-house agency our founder, Dwight Zahringer, wanted to express what we are doing to be a better vendor.  What in specific are we doing, how will we be accountable, and what creative solutions we'll bring to the table.

Recorded as 301: The Redirect Podcast by Trademark Productions. Today’s episode is with Barry Winfree of Bluestar Detroit . An established 20-year business that has been through brick and mortar and found a sweet spot in corporate catering. Barry speaks of his evolution in the restaurant and catering industry and how he came to settle into business catering in specific. We touched on how restauran...

Recorded as 301: The Redirect Podcast by Trademark Productions. We've come across a trove of 10-year old podcasts and decided to make a series entitled "throwback Thursdays". Today we'll start with Neil Patel, New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. In this podcast we go over SEO, servicing large clients, link building and...

The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. During this pandemic, there will be vacancies from layoffs and a whole new set of problems. How do you stand out?  Our founder, Dwight Z, provides some tips on how to ace the interview and also talks about how a potential employer and s...

Since the COVID-19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district of Birmingham, MI., was forced to close as well. Armen made the simple transition over to using his strong following and connections in social me...

Google announced one of its largest updates to date: the Google BERT Update, which will affect nearly everyone, so tune in around as Jailyn and Morgan explain what BERT means for the future of search

Whether you are a startup company with a brand new website or an enterprise company with a seasoned website, learning about plugins will help to keep your website fresh and fast while keeping up with the technological wave. Join Jailyn and Morgan as they discuss the five best free & paid WordPress plugins that TM recommends for WordPress builds.

In this episode of the 301: The Redirect Podcast, TM's President, Dwight, discusses the long-term advantages of choosing a team of web developers at an agency instead of a freelance web developer.

In this week's podcast, Dwight is back to discuss the importance of doing proper research and having an abundance of data to go from before beginning new business ventures.

In this week's episode, Morgan and Jailyn discuss tips and strategies behind creating valuable website content for businesses.

Color is all around, no matter where we go. In this week’s episode, Jailyn and Morgan sit down with our Graphic Designer Lindsey to talk about all things color, including color theory and psychology. 

In this week’s episode, Jailyn and Morgan talk about market segmentation, its process, and how to incorporate it into your marketing efforts. 

In this episode of the 301: The Redirect Podcast, Jailyn and Morgan converse about two marketing elements: consumer behavior and buyer personas, and how they will help determine how to specifically target your company’s audience.