The Pennock Knockdown

Welcome back to the Pennock Knockdown, where we dive deep into the strategies and real-world experiences shaping the future of digital marketing and brand building. In today’s episode Nikki sits down with Alisha Gallagher, co-founder and Chief Brand Officer at Mob Beauty. Together, they explore what it truly means to “do makeup better” by championing clean, vegan, and sustainable products—while ke...

Welcome back to another episode of Pennock Knockdown, where we dive deep into the strategies and stories that drive marketing success. In today’s episode, host Nikki sits down with Avery West, the founder of My Name Is Avery Marketing Agency. Known for her expertise in female-owned brand development and small firm launches, Avery shares her journey from agency and startup veteran—where burnout led...

Welcome back to another episode of Pennock Knockdown! In today’s conversation, Nikki Lindgrern sits down with Amy Welsman, founder and CEO of Paume—an innovative brand redefining hand care. Amy shares her journey from being the first employee at Nyx, an intimate apparel startup, to launching her own entrepreneurial venture inspired by the challenges of new motherhood and the desire for better, mor...

Welcome back to another episode of Pennock Knockdown, the podcast where we dive deep into the strategies and tactics that empower emerging beauty brands to break through and scale. Today, host Nikki is joined by Anthony Standifer, co-founder and Chief Marketing Officer of mSeed Group—a contract manufacturer in the beauty space recognized for making both innovation and access possible, whether you’...

On today’s episode of Pennock Knockdown , hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both major corporations like Walmart and Gap, as well as fast-paced startups, to shed light on how emerging and...

In this new episode of Pennock Knockdown, we dive into the dynamic world of digital marketing with Shayna Ventricelli, the CMO of Ivy & Co Studio. Join our host Nikki as she unpacks Shayna's fascinating career journey from New York City actor to co-founder of a fitness tech platform, and ultimately, a strategic leader in marketing. Shayna shares her insights on storytelling in brand market...

Welcome back to another episode of the Pennock Knockdown! In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Brianna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-drive...

Welcome to Pennock Knockdown, the podcast where we explore key strategies and tactics for those navigating the direct-to-consumer e-commerce space. In today's episode, our host Nikki is joined by Cleo Escarez, the founder of Redyoos, a Seattle-based startup dedicated to revolutionizing the jewelry industry through the circular economy model. Throughout their engaging conversation, Cleo shares her...

In this episode of Pennock Knockdown, host Nikki dives into the dynamic world of branding with Evan Sargent, the innovative founder and CEO of Leap Year Branding. Evan shares her journey from creating stationery for her grandparents at age ten to founding her own branding agency. With a rich background in advertising, Evan explains the importance of embracing a strategic yet agile approach to bran...

Welcome to another insightful episode of Pennock Knockdown! Today, we have the pleasure of speaking with Adam Klausner, an innovative leader in the e-commerce space and the president and COO of Symbiome, a microbiome R&D company transforming its proprietary platform into groundbreaking skincare products.  00:00 Skincare Challenges and Stem Cell Serum 04:05 Considering Partnerships on Stem Cell...

Welcome to another episode of the Pennock Knockdown, the podcast that unpacks key strategies and tactics for digital marketing leaders. In today's episode, we sit down with Kelsey Barker, the marketing manager at Yaza, a Mediterranean-style dip company specializing in Labneh.  00:00 Early 2010s YouTube Unboxing Boom 04:44 Early Passion for Marketing 07:21 Shift from Big to Distributor Trade Shows...

Welcome to another episode of the Pennock Knockdown, the go-to podcast for digital marketing leaders seeking effective strategies and insights. In today's episode, we are thrilled to host Emily Taylor, the director of Product Management at ShotFlow.  Emily and our host Nikki share a history dating back to their days at Cost Plus World Market, now known as World Market. Together, they dive into Emi...

In this episode of Pennock Knockdown, host Nikki is joined by Sara Jensen, the co-founder of Hugh & Grace. Sara shares the inspiring story of how personal struggles with infertility led her and her husband to create a mission-driven, hormone-health-focused brand. They dive into the unique journey of launching Hugh & Grace: from the challenges of educating consumers about hormone health to...

In this episode, Dianna from Noho joins us to share the story behind their innovative 'Seeking Lovers' campaign. Discover how humor, sustainability, and emotional storytelling helped Noho break through in the competitive furniture market. Dianna also dives into how their brand’s mission of enriching home environments resonates with affluent millennials, and how Noho is leveraging creativity and st...

From pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation! #TeenWellness #MarketingTips #SamAndLeo #AuthenticBranding

In this episode of The Pennock Knockdown, Nikki Lindgren shares expert insights on building successful marketing strategies for both B2B and direct-to-consumer brands. Learn how to stay ahead in 2025 with advice on navigating data privacy challenges, adapting to social media trends like TikTok, YouTube, and Reddit, and making the most of new marketing tools. Get practical tips for growing your bra...

In this episode, Erin Lopez , Founder of Ivy & Co. Studio , shares powerful strategies that can help brands scale to 7 figures in revenue in 2025. Whether you're just starting or aiming to grow your business to its first million, Erin reveals the essential tools and tactics every marketer needs to succeed. From building a solid email marketing foundation using platforms like Klaviyo to masteri...

In this episode of  The Pennock Knockdown , Kristin Lewis shares her expert advice on scaling a business, the rise of TikTok as a must-use platform for marketers, and why events like eTail and Expo West should be on your radar this year. From navigating cash flow to creating scalable systems, Kristin dives deep into lessons every marketer and entrepreneur can learn from. Plus, hear her insights on...

In this episode, Cassidy Mace, a digital marketing expert at Pennock, shares her strategies for driving results with paid media, how testing creative elements like logos can impact conversions, and her advice for brands looking to scale in 2025. Learn how to evolve your marketing approach, the importance of testing, and why confidence in your strategy can make all the difference in growing your bu...

Whether you're a startup or an established business, finding the right partners is crucial for long-term success. We discuss key factors such as clear communication, understanding your brand's unique needs, and evaluating potential vendors based on experience and expertise. This podcast provides practical advice on avoiding common pitfalls & building effective partnerships that boost your bran...

Join us for the second episode of 'The Pennock Knockdown'!This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Gryme CEO, Sabrina Yavil.

Join us for the first episode of ' The Pennock Knockdown '! This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Justyna Wilson . More about Justyna: With over 15 years of experience in marketing, digital innovation, e-commerce, and go-to-market strategies...