Pareto Legal
The Pareto Legal Podcast
Founded by law firm executives, Pareto Legal helps injury law firms triple their revenues with strategy, advertising and data.
Author
Pareto Legal
Category
Podcast website
Latest episode
Mar 20, 2026
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Episodes
Scaling a Criminal Defense Practice with Tommy Adler 17.02.2025 36:02
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Tommy Adler, founding partner at Adler Markoff and Associates, an Oklahoma-based practice that focuses on personal injury and criminal defense. https://legal.paretoppc.com/
Scaling a Criminal Defense Practice with Tommy Adler 17.02.2025 31:58
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Tommy Adler, founding partner at Adler Markoff and Associates, an Oklahoma-based practice that focuses on personal injury and criminal defense. https://legal.paretoppc.com/
Marketing Fundamentals for Small Law Firms with Ben Glass 10.02.2025 41:31
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Ben Glass, founding partner at Ben Glass Law, a Fairfax-based practice that focuses on personal injury, life insurance and long-term disability cases. Ben is also founder and CEO at Great Legal Marketing, a coaching business for small firms. https://legal.paretoppc.com/
Marketing Fundamentals for Small Law Firms with Ben Glass 10.02.2025 39:50
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Ben Glass, founding partner at Ben Glass Law, a Fairfaxed-based practice that focuses on personal injury, life insurance and long-term disability cases. Ben is also founder and CEO at Great Legal Marketing, a coaching business for small firms. https://legal.paretoppc.com/
Attorney Spotlight With Frank Kearney 03.02.2025 51:52
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Frank Kearney, founding partner at Donahoe Kearney, a DC-based practice that focuses on personal injury, workers compensation and disability cases. https://legal.paretoppc.com/
Attorney Spotlight With Frank Kearney 03.02.2025 51:51
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Frank Kearney, founding partner at Donahoe Kearney, a DC-based practice that focuses on personal injury, workers compensation and disability cases. https://legal.paretoppc.com/
Attorney Spotlight With Jeff Miller 06.01.2025 32:28
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Jeff Miller, Partner at Miller Kory Rowe LLP, a Phoenix-based practice that focuses on severe injury and elder abuse cases. https://legal.paretoppc.com/
Attorney Spotlight With Jeff Miller 26.12.2024 32:28
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Jeff Miller, Partner at Miller Kory Rowe LLP, a Phoenix-based practice that focuses on severe injury and elder abuse cases. https://legal.paretoppc.com/
Why Every Law Firm Needs An Answering Service with Nick Werker 03.12.2024 29:16
In this episode of the Pareto Legal podcast, Bo Royal, co-founder and CEO of Pareto Legal, discusses why every law firm needs an answering service with Nicholas Werker, Director of Marketing at Answering Legal.
The Future Of Law Firm Reporting & Analytics with Jake Barufkin 03.12.2024 27:17
In this episode of the Pareto Legal podcast, Bo Royal and Jake Barufkin share best practices in reporting and analytics, catered specifically to lawyers and law firms. Learn how Pareto Legal has helped injury law firms triple their revenues with strategy, advertising and data. https://legal.paretoppc.com/ #Legal #Law #PPC #Advertising
Scaling An Employment Law Firm with Joe Garrison 03.12.2024 43:28
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Joe Garrison, founder of Garrison Law, a firm that handles all facets of employment law. https://legal.paretoppc.com/
Law Firm Video Marketing 101 with Dave Feinman 03.12.2024 28:27
In this episode of the Pareto Legal podcast, Bo Royal, co-founder and CEO of Pareto Legal, discusses how video marketing can help law firms differentiate themselves with Viral Ideas co-founder, David Feinman.
Law Firm Management with Adriana Alcalde 03.12.2024 56:30
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Adriana Alcalde to discuss her career as a partner at Eisenberg & Baum, LLP. https://legal.paretoppc.com/
Law Firm Intake: Top Problems & Best Practices with Mark Wickersham 03.12.2024 22:34
In this episode of the Pareto Legal podcast, Bo Royal, co-founder and CEO of Pareto Legal, discusses all things law firm intake with Mark Wickersham, owner and lead strategist of Amasia Consulting LLC, a call center and intake consulting agency specializing in law firms.
How To Build Your Law Firm's Marketing Plan with Ron Latz 03.12.2024 49:16
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, talks with Ron Latz, of LegalFenix, about the importance of prioritizing and optimizing marketing budgets.
How Can AI & Automation Benefit Law Firms with Joe Ruotolo 03.12.2024 31:42
In this episode of the Pareto Legal podcast, Bo Royal, co-founder and CEO of Pareto Legal, discusses how firms are incorporating AI and automation into their intake and marketing strategies with Joseph Ruotolo, Head of Marketing at Intaker.
Building A Client-Generating Law Firm Website 03.12.2024 30:09
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, talks with Ashley Robinson, of Green Cardigan Marketing, about law firm website tips and best practices to turn website traffic into qualified leads.
Attorney Spotlight: Lawrence Kalikhman 03.12.2024 17:00
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, talks with Lawrence Kalikhman, of Kalikhman & Rayz, about his background, success stories, common challenges and solutions related to running a personal injury law firm.
Attorney Spotlight: Law Firm COO Insights With TJ Saye 03.12.2024 49:05
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by TJ Saye, COO at Salvi, Schostok, & Pritchard, a Chicago-based practice that focuses on medical malpractice and personal injury cases. https://legal.paretoppc.com/
Attorney Spotlight: From Solo Practicioner to a Multi-Location Firm 03.12.2024 42:42
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by James Amaro, founder of Amaro Law Firm, a Texas-based law firm that specializes in injury and wrongful death cases. https://legal.paretoppc.com/
Attorney Spotlight: Law Firm COO Insights With TJ Saye 02.12.2024 49:05
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by TJ Saye, COO at Salvi, Schostok, & Pritchard, a Chicago-based practice that focuses on medical malpractice and personal injury cases. https://legal.paretoppc.com/
Law Firm Management with Adriana Alcalde 26.11.2024 56:30
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Adriana Alcalde to discuss her career as a partner at Eisenberg & Baum, LLP. https://legal.paretoppc.com/
Attorney Spotlight: James Amaro 29.10.2024 42:42
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by James Amaro, founder of Amaro Law Firm, a Texas-based law firm that specializes in injury and wrongful death cases. https://legal.paretoppc.com/
Attorney Spotlight: Joe Garrison 01.10.2024 43:28
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, is joined by Joe Garrison, founder of Garrison Law, a firm that handles all facets of employment law. https://legal.paretoppc.com/
How to Optimize Your Marketing Efforts 12.07.2024 49:16
In this episode of The Pareto Legal Podcast, Bo Royal, co-founder and CEO of Pareto Legal, talks with Ron Latz, of LegalFenix, about the importance of prioritizing and optimizing marketing budgets.
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