Evergreen Podcasts
The Paper Fold
Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.
Be sure to visit the podcast's website and support the creator: thepapernerd.com
Author
Evergreen Podcasts
Category
Podcast website
Latest episode
Sep 30, 2026
Where to listen?
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Episodes
Victoria Kirst of Pouch Studio (2 of 2) 30.09.2025 43:50
While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In part 2 of my chat with Software Engineer Victoria Kirst, we take a deep dive into this non-digital community in the pages of her stationery zine Pouch and beyond. If you are unfamiliar with stationery clubs and swaps, it is positively heartw...
Victoria Kirst of Pouch Studio (1 of 2) 27.08.2025 37:59
Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love to share her passion for analog tools with an ever-growing community. If you haven't seen a zine in a few decades or so, prepare to be dazzled! This purely 21st-century publication...
Victoria Kirst of Pouch Studio (1 of 2) 27.08.2025 40:29
Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love to share her passion for analog tools with an ever-growing community. If you haven't seen a zine in a few decades or so, prepare to be dazzled! This purely 21st-century publication...
Vicky Barone of Barone & Co. 24.07.2025 1:07:56
Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting card designs of my guest today — and not even known it. For the past 24 years, Vicky Barone has been quietly licensing her designs behind the scenes to larger card brands like Papyrus...
Vicky Barone of Barone & Co. 24.07.2025 1:10:26
Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting card designs of my guest today — and not even known it. For the past 24 years, Vicky Barone has been quietly licensing her designs behind the scenes to larger card brands like Papyrus...
Anna Bond of Rifle Paper Co. (2 of 2) 30.06.2025 32:17
For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as...
Anna Bond of Rifle Paper Co. (2 of 2) 30.06.2025 34:47
For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as...
Anna Bond of Rifle Paper Co. 30.05.2025 35:11
In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens upon dozens of small (often forgotten) stationery brands showing there, but in Rifle's case, a stationery, gift and lifestyle star was born those five days in May. Rifle's dizzying...
Anna Bond of Rifle Paper Co. 30.05.2025 37:41
In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens upon dozens of small (often forgotten) stationery brands showing there, but in Rifle's case, a stationery, gift and lifestyle star was born those five days in May. Rifle's dizzying...
Sally Diguette (2 of 2) 23.04.2025 26:37
Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie , the merchandise she painstakingly sources from small, quirky makers are often where the brand's fans find the connection and community they seek as they shop. Sally honed this expertise at Atlanta's Citizen Suppy, an artisan marketplace that showcases handmade goods, clothi...
Sally Diguette (2 of 2) 23.04.2025 29:07
Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources from small, quirky makers are often where the brand's fans find the connection and community they seek as they shop. Sally honed this expertise at Atlanta's Citizen Suppy, an artisan marketplace that showcases handmade goods, clothin...
Sally Diguette 27.03.2025 31:39
This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie. But Anthropologie is also where many a small maker gets her first big break — even if it's just o...
Sally Diguette 27.03.2025 34:09
This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie. But Anthropologie is also where many a small maker gets her first big break — even if it's just o...
Catherine Hildner of KMB/Shade Tree Greetings 20.02.2025 36:33
For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique , now a part of Shade Tree Greetings . Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of even...
Catherine Hildner of KMB/Shade Tree Greetings 20.02.2025 39:03
For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree Greetings. Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of events...
Susan January 22.01.2025 1:02:46
How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has been at the helm of Leanin' Tree , a mid-sized Colorado house of stationery, for over a quarter century, she has also served as president of the Greeting Card Association, from 2011 to 2013. More recently, she spearheaded a team of women from...
Susan January 22.01.2025 1:05:16
How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has been at the helm of Leanin' Tree, a mid-sized Colorado house of stationery, for over a quarter century, she has also served as president of the Greeting Card Association, from 2011 to 2013. More recently, she spearheaded a team of women from a...
Michele Ferron of Good Tuesday 18.12.2024 31:06
How does what began as a pandemic pastime become the UK's first stationery B Corp ? For Michele Feron of Good Tuesday , her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order. However, the rebranding paled next to becoming a B Corp...
Michele Ferron of Good Tuesday 18.12.2024 33:36
How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order. However, the rebranding paled next to becoming a B Corp....
Michele from Meant to be Calligraphy & Amy from Penny Post 26.11.2024 50:08
Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans watcher over 1.1 billion million minutes of the most recent season of this will-they or won't-they get married show, set in Washington, D.C. — and that doesn't include infinite video discussions and gossip on social media. While those can get som...
Michele from Meant to be Calligraphy & Amy from Penny Post 26.11.2024 52:38
Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans watcher over 1.1 billion million minutes of the most recent season of this will-they or won't-they get married show, set in Washington, D.C. — and that doesn't include infinite video discussions and gossip on social media. While those can get som...
Tyler McCall of Paper & Pencil AND Chicago Stationery Fest 29.10.2024 49:00
As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-square-foot shop in...
Tyler McCall of Paper & Pencil AND Chicago Stationery Fest 29.10.2024 51:30
As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-square-foot shop in...
Leatrice Eisman of the Pantone Color Institute 30.09.2024 35:38
For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman , executive director of the Pantone Color Institute. Lee...
Leatrice Eisman of the Pantone Color Institute 30.09.2024 38:08
For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman, executive director of the Pantone Color Institute. Lee g...
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