The Paid Media Playbook

Join us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through the challenges posed by the COVID-19 pandemic at P...

Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether you're a seasoned marketing professional or launchi...

Join Laura and Lisa on another insightful episode of "The Paid Media Playbook" by Double Z Media. In this episode, they delve into a common dilemma faced by marketers - the decision to halt advertising because of dissatisfaction with a company's website. Discover why this knee-jerk reaction might not be the best strategy and explore practical alternatives to keep the traffic flowing. Don't miss ou...

Join Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the stadium. Get ready for a lively discussion as they...

Dive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics, vendor relationships, and the importance of exclu...

In this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during this time. Chapters: 00:00:00 - Holiday Madness: Ch...

Dive deep into the ever-evolving world of social media as we explore the nuances between stories, reels, and newsfeed ads. Laura and Lisa shed light on the power of vertical videos, the art of crafting compelling content, and the strategies behind effective advertising. Whether you're a seasoned digital marketer or just dipping your toes into the vast ocean of social media, this episode offers inv...

Laura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advertising to the secrets of SEM and SEO, this episode...

Dive into a riveting conversation between Lisa and Laura as they unravel the intricate web of artificial intelligence, machine learning, and the enigmatic ChatGPT. From the nuanced world of AI advertising, exploring the subtle distinctions between seemingly similar data segments, to personal algorithm-taming tales from TikTok, this episode is a journey through the digital landscape that shapes our...

We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboards influence our decisions. Whether it's an upcomi...

Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, they highlight the significance of targeting the ri...

Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potential pitfalls of HIPAA violations to the debate on tr...

Lisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from simple stills. As they navigate the intricacies o...

Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a...