The Owner’s Guide

The Owner’s Guide: Strategies to Successfully Start and Grow a Business

Business EN ↓ 126 episodes

The Owner’s Guide is your go-to manual for navigating the ups and downs of entrepreneurship. Forget the glossy brochures filled with idealized success stories. Here, we dive into the gritty realities of business ownership. From payroll panic that keeps you awake at night to marketing blunders that make you cringe, we cover it all. Each episode packs practical tips and honest advice. Think of it as your weekly dose of business therapy, tailored specifically for those in the trenches. Whether you're a solopreneur juggling multiple hats or managing a small team, this guide serves as your operatio...

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Author

The Owner’s Guide

Category

Business

Podcast website

rss.com

Latest episode

Jul 7, 2025

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Episodes

Smart marketing is a Goldmine: Wayne Mullins 30.11.2023

Wayne Mullins, Founder of Ugly Mug Marketing, joins DIY for Business to discuss the foundation of marketing intelligently. Start with a good database that will help you identify opportunities and speak to those people in the way and time they should be communicated with. Set up the proper metrics to identify what will accomplish the most critical metric: Make your company money!

What’s next with Jake Waddingham from Texas State University 09.11.2023

Jake Waddingham is an Assistant Professor at Texas State University. He is researching CEOs and entrepreneurs trying to transition back into the workforce after being their own boss. Not only is there a mentality shift needed, but how do you even write a resume and provide references when you own your own company? Jake provides statistics and insights into this important topic that not many people...

Business and Life Harmony: Insights from Psychotherapist Mark Zola 26.10.2023

Join us as we chat with Mark Zola, a seasoned psychotherapist whose approach combines helping individuals manage their businesses and personal lives, including relationships. We explore the role of psychotherapy, dissecting its essence as therapy conducted by licensed professionals. Mark delves into the challenges business owners face, from the fear of failure to the stress of growth and economic...

Mastering Business Pivots with Jason Shen 12.10.2023

In this podcast episode, Jason Shen, an executive coach specializing in guiding founders and leaders through change, joins us. Jason offers valuable insights into navigating business pivots. Jason also shares a three-fold approach to managing change, considering the external environment, personal motivations, and expertise. Furthermore, We delve into the evolving communication landscape and the ne...

Scaling Success: Michelle Nedelec on Marketing Automation and Business Growth 28.09.2023

Join us as we chat with Michelle Nedelec, the founder of Awareness Strategies. Michelle has built her own thriving ventures and works to guide her clients toward million-dollar businesses. We discuss how Marketing Automation and Systems Integration enhances business growth. We explore the core components of scaling a business by discussing everything from Strategy and Systems to Support and State...

Unleash Innovation with Phil Fraser: Your Ultimate Business Sounding Board for Fresh Ideas & Growth. 14.09.2023

In business, sometimes you need a new set of eyes and ears to evaluate your company and provide new ideas. Phil Fraser is exactly that, a Business Sounding Board. What is a Business Sounding Board? It’s a combination of a Business Coach and Business Mentor + Non-Exec Director, and more. Listen to Phil Fraser explain how he guides business owners to avoid mistakes and grow their companies.

Boost Biz Performance with Dr. Russell Thackeray: Expert Insights on Org Development, Coaching, & Resilience for Business Success. 31.08.2023

Dr. Russell Thackeray shares his experience as a business psychologist, certified coach, trainer, and as a public speaker with us and describes how he uses his vast experience to help businesses achieve improved performance and achieve their goals. Dr. Thackeray explains how he helps business leaders become more resilient and mentally tough to deal with the obstacles that are thrown their way.

Navigating Consultant Fit and Business Evolution with Ian Moyse 17.08.2023

Ian Moyse, sales consultant, joins DIY for Business to share some perspective on how to choose a consultant. There needs to be a fit for both the company and the consultant. That doesn't always mean that they need to have the same views on the business, but companies do need to be open to change. It's a new set of eyes and ears with new perspectives that many companies need to go to the next level...

DIY For Business: Michael Haynes 03.08.2023

Michael Haynes, SMB Business Growth Specialist, joins Russ and Greg to discuss how to grow a B2B company. He shares some of his business philosophies from his book, Listen Innovate Grow, where he explains the importance of these 3 key fundamentals to succeed in the B2B space. A fascinating conversation that entrepreneurs to medium size businesses can get some important techniques to grow.

Finding Your Purpose and Unique Skills 30.03.2023

In this episode, we speak with Deborah Johnson, a professional musician, author, and speaker, about finding purpose and unique skills in mid-career halftime. Deborah emphasizes the importance of evaluating core values, identifying what makes you different from others, recognizing your skill set, and discovering your uniqueness. She also shares tips on improving and growing in areas you want to pur...

Rewiring Your Mindset 23.03.2023

It's time to create your career, your success and your joy on your terms. Michele Molitor is a business coach and also a hypnotherapist that works with business owners, to eliminate self doubt or get people unstuck from their unfulfilled lives. Michele has a long history of success coaching managers and company executives her techniques which can also include hypnosis to break through anxiety and...

Redefining Women in Business 16.03.2023

CEO and Author, Vickie Helm shares her insights into how the roles of women are changing. Vickie explains that we all need to look for the opportunities that we are faced with all the time and it's how to engage those opportunities. Vickie also shares how roles are changing in business and how it relates to personal relationships. Just a fascinating conversation that can help everyone understand w...

Core Values 09.03.2023

What is the corporate culture you want to have for your company? Does it match with your management style? Does your manager's styles follow yours. Finally, do you have written core values that the company understands and guides the company in a productive and cohesive direction. Matt Blanton asks these questions to his clients and challenges us with these very important questions. Many times they...

Visionary Leader 02.03.2023

Marty Strong is an accomplished leader and an active corporate CEO and Chief Strategist. He is was a member of the elite NAVY SEAL Teams. He uses the leadership lessons learned in the Navy to build corporate leadership programs that demonstrates to existing and aspiring leaders the positive impact of applying flexibility, creativity and decisiveness to achieve results. Learn more about your ad cho...

The Sales Process 23.02.2023

How do you build the right sales process for your service or product? Liz Heiman, sales expert, helps businesses understand what CRM is right for their needs and how to best utilize that software. A one call close will require different processes versus a sales cycle that might last months. How you manage the customer data and what data will help you close the deal down the road are just some of t...

Digital Marketing Strategies 16.02.2023

Being good at business doesn't mean you're just as good at marketing. There is so much that goes into building a website that achieves your objectives or has the right call to action. How to properly build up the SEO and create an effective mobile layout are just some of the topics that Narsh Vissa, author of Fifty Shades of Marketing and CEO of Krish Media Marketing shares with you as he explains...

Fuel Your Body & Your Brain 09.02.2023

Cara Zaller, Certified Nutritionist and entrepreneur shares how challenging it has been to raise a family, while starting a business. Learn how she dealt with those challenges and how she become a successful business owner and making such a positive difference in people's lives. Also, get some nutrition tips for business owners that have a packed schedule each day. Let's start taking care of ourse...

Rewire Your Brain 02.02.2023

No, we are not suggesting brain surgery, but instead, change your mindset. There are 3 steps to changing how you deal with issues with your company. 1. Define the Problem 2. Understand the reality of the situation. 3. Compare apples to apples to help make an educated decision. These steps will allow your brain to evaluate and address the problems we all face and make better decisions more often. B...

It Takes a Village 26.01.2023

As a business owner, it sometimes feels like if you want it done right, you have to do it yourself. This is a mistake that many of us make, because the only way to grow your company is to seek qualified help. TJ Murphy is that person if you need help with your website or digital marketing. In fact, TJ helps us with a website that we just created. Learn how he evaluates and assists you in your digi...

Gig Life 19.01.2023

Life on the road, traveling from city to city, promoting your artists and trying to get paid is the life that Lindsey Lerner fell in love with. As her career evolved and gigs were coming in, checks were following, the life on the road becomes even more exciting and grueling at the same time, but why can't she say no to that life. Listen and find out why Lindsey's life is amazing and the lessons sh...

Direct Mail is Technical 12.01.2023

Sophisticated marketers are taking advantage of the data and technology of direct mail. Today's mail pieces can be very customized to every recipient depending on their data. Travis Lee owns a direct mail marketing company that can help your company create the targeted list of people you want to reach with a customized message or picture that will attract that person's interest. Take advantage of...

Time to Scale 05.01.2023

Join us in an interesting conversation with entrepreneur, Kevin Brent as we discuss the challenges of scaling your company. It's fascinating to know that only 1% of companies grow to more than 50 employees. Why is that? Kevin helps us understand the reasons and how to succeed in leveling up from being a solopreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices

Phone Sales 22.12.2022

Richard Blank owns a call center in Costa Rica and he shares some fantastic sales techniques that work for his team and can also work for all people to improve their communication skills. If he can teach a team of phone sales professionals how to sell in a new language, he can help all of us become more effective at listening and carrying on purposeful conversations. He also gets into when the tim...

Power to Choose 15.12.2022

Kimberly Spencer has figured out how to have the strength to be strong. It comes from dealing with the fears of being weak and shifting those fears into honoring your vulnerabilities. The power to choose and challenging your belief systems is just a couple of techniques that Kimberly shares to help us to make better choices and help us grow. Learn more about your ad choices. Visit megaphone.fm/adc...

Finding Joy 08.12.2022

Live the dream and start a business around what brings JOY to your life. Follow your heart and passion and be true to yourself to discover what would make you happy and build a business around it. Erin Baker has figured out how to help in this journey to help us define what success is and how JOY can be measured. Erin has defined the 4 elements of JOY and how you can achieve them in your business....

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