Lynette Wong & Shann Biglione

The Overthinkers

Business EN ↓ 206 episodes

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis). It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining. PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann. Availa...

Author

Lynette Wong & Shann Biglione

Episodes

Is The Advertising Industry Compatible With Mental Health Issues? 28.10.2019 25:20

Rachel and Shann discuss the preparedness (or lack thereof) of the advertising industry to deal with mental health issues at work. And since this is close to their hearts, they share a little bit about their personal journey, both as sufferers and team leaders.

Does Great Planning Always Need A Consumer Insight? 22.10.2019 23:00

In this episode, Shann and Rachel explore the question: does great planning need a consumer insight? The nuance, of course, is specifically when and were "insight" is applied.

Is There An Ethical Dilemma Working In Advertising? 14.10.2019 19:16

In this episode, Rachel and Shann discuss the personal challenges and ethical decisions they and others have confronted when working in advertising.

Is Global Brand Planning Still Possible? 07.10.2019 21:21

What happens when the world of a brand gets fragmented into multiple massive markets? Local planning takes the front seat! In this episode Rachel and Shann tell you why they think local is where the magic is increasingly happening, and how the role of global and regional brand planners is shifting.

Is Working In Advertising Still Worth It? 30.09.2019 19:16

Rachel and Shann discuss why they wanted to get into advertising, whether it's still an interesting career path, and debating the value of agencies for career growth.

Is The Client Always Right? 26.08.2019 18:11

In this first episode, Rachel and Shann discuss the client relationship, whether the client is always right, and how to handle it when they're not.