The Orita Podcast

Eli Weiss (Yotpo, Olipop) and Nate Rosen (Express Checkout) have built followings by writing the kind of honest, insightful newsletters founders and marketers want to read—and in this episode, they bring that same clarity to a live conversation with Aaron Schwartz (Orita). They get into how the best teams make decisions under pressure, and what writing regularly teaches you about brand voice. Plus...

In this episode, we sit down with Ben Sharf to learn how he’s helping DTC brands build high-converting Shopify stores that drive profit. From tech stack cleanups to smarter CRO, Ben shares the strategies brands are using to boost conversion and simplify operations. We also dive into what he’s learned from hosting The Turning Pro Podcast, and how personal growth ties into building a great DTC busin...

Building a brand today takes more than a shiny homepage. Bob Rockland (Code) and Anshey Bhatia (Verbal+Visual) join Aaron Schwartz (Orita) to share how they help brands grow with soul—by marrying conversion best practices with storytelling that resonates. In this episode, they unpack what it really takes to scale DTC in 2025—from obsessing over checkout UX to localization, cleaning up bloated tech...

What makes a Shopify store actually work in 2025? Kurt Elster (Unofficial Shopify Podcast) and Arvind Krishnan (Swym) have answers grounded in experience—and battle scars. In this episode, Orita Co-Founder Aaron Schwartz brings together two of the most trusted voices in the Shopify ecosystem to unpack what’s working in DTC today—from site design and customer engagement to AI, app stacks, and how t...

When the market turns, even the best operators feel the strain. Aman Advani (Ministry of Supply) shares how he’s managing short-term chaos without torching long-term strategy. In this episode, Orita Co-Founder Aaron Schwartz sits down with Aman to unpack what it takes to adapt in 2025—from rethinking returns and reshuffling supply chains to managing customer expectations when your own plans keep s...

In this episode, Aaron Schwartz (Orita) is joined by Matt Fier (QDL), Zac Fromson (Lilo Social), and Elliot Kovac (Dispatch) to talk about what’s really going on behind the scenes of modern e-commerce. From tariff chaos and supply chain delays to cautious consumer behavior and the collapse of one-time purchases, this is a crash course in how top operators are shifting from growth-at-all-costs to r...

When tariffs, mold, and manufacturing headaches collide… you get a masterclass in physical product building. In this episode, Aaron Schwartz (Orita) sits down with Justin Seidenfeld (Canopy, Doris Dev) and Prince Ghosh (Factored Quality, Pietra) to talk about what it actually takes to launch and scale in the messiest corners of consumer goods. They cover everything from tariff survival plans to co...

Everyone’s talking about AI, discounts, and attribution. But the smartest brands? They’re quietly doubling down on retention, precision, and profitability. In this episode, Aaron Schwartz (Orita) brings together Jessica Levinson (Common Thread Collective), Melanie Balke (The Email Marketers), and Jess Chan (Longplay Brands) to talk about what actually works when acquisition gets expensive and loya...

Everyone talks about retention. Karly Craig actually built it. In this episode, Karly Craig (CMO at No Days Wasted and Author of "Email Is Not Dead”) joins Orita’s Daniel Brady and Aaron Schwartz to unpack what great retention really looks like—from the first email to the 10th purchase. We dive into: – How Karly scaled an agency to 500+ brands (then walked away) – What she really thinks of the “em...

Shopify is crowded. AI is everywhere. So where’s the real opportunity in commerce tech? Venture capitalists Caitlin Bolnick Rellas (CRV) and TJ Mahony (Vinyl) have seen it all—e-commerce, B2B, logistics, AI, and beyond. In this episode, they break down: 💰 What they actually look for in a founder (Hint: It’s not just the idea.) 📦 Why the biggest untapped opportunities are in “boring” industries (...

How do you make smart decisions when there’s almost no feedback telling you if you’re right? That’s the challenge Kyle Hency (Good Day) and Yaw Aning (Malomo) are facing as they build their companies—one in logistics and operations, the other in post-purchase customer experience. Kyle built Chubbies by launching products fast, testing, and iterating. But with enterprise software? It’s two years of...

In this episode, Aaron Schwartz (Orita.ai), Rishabh (Fermat), and Kyle Hency (GoodDay Software) have a candid conversation about their entrepreneurial journeys, building companies, and navigating the evolving commerce tech landscape. They discuss their approaches to team building, hiring strategies, and the impact of AI on business operations. Timestamps: 00:48 - Introductions and background of al...

In this episode, Aaron Schwartz discusses email marketing, Klaviyo, SMS strategies, and cross-channel marketing with three agency experts: Jess Grossman (InSocial), Kolby Yarnell (Modular), and Sammy Tran (BMO Media). They share practical insights on Klaviyo's pricing changes, SMS segmentation, cross-channel attribution, and the future of lifecycle marketing. Timestamps: 00:00 - Introductions...

When Klaviyo announced their pricing changes, my LinkedIn feed exploded with hot takes and panic. But here's the thing: after sitting down with three of the sharpest minds in ecommerce - Gabrielle Pittman, Lenin Batista, and Peyton Fox - I'm more convinced than ever that this shift is an opportunity. What struck me most was how quickly our conversation moved from 'How do we cut costs?' to 'How do...