The Optical Entrepreneur

On this episode Conor and Jason discuss: Why the story of your practice matters to your clients and patients How to make clients want to spend 1000 USD or GBP on eyewear The recent changes in the US and UK optical markets Frame buying tips How to get your team passionate about eyewear The key to live events and great trunk shows And more! www.kirkandkirk.com www.theopticalentrepreneur.com www.opti...

In this interview Conor and Steve discuss: The link between risk and growth and what your practice can learn from Amazon’s approach to risk One counter-intuitive leadership principle that will help your practice achieve more breakthroughs Practical ways to use the principle of customer obsession like Amazon to increase revenue, referrals and repeat business How independent businesses can strategic...

This episode is full of insights and lessons from the hospitality industry, that will help you grow your practice.  On This Episode Conor and Selina talk about: How to earn the respect of your team and be a better leader How to craft your reputation and become a person of influence in your community How to play to your strengths as an independent business How to grow through challenges  And much m...

On this episode Conor talks to Damian about the unique business philosophy behind his success in the hospitality industry, his approach to team leadership and combating staff burn out. Damian also talks about what gave him the confidence to go high end, and how he’s had to constantly re-invent, evolve, and adapt after the pandemic. In this episode Damian offers a ton of advice to help you grow you...

There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from?  In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking success...

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence.  Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level. Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence.  His books have been translated into 28 languages.  ...

Successful organisations recognise that excellence in customer experience is the next great battleground in business. Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice. Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today w...

In this episode, Conor talks with Kevin about his book – Why The Best Are The Best. You’ll get an up-close look at how and why the best are the way they are. In any field; sports; business; optometry. There are common principles in play. Kevin’s insights will help you see these same mindsets, habits and strategies are not just for elite athletes or the otherwise famous. We can all insert them into...

In this episode, Conor talks with Fred about his book – Winning On Purpose: The Unbeatable Strategy of Loving Customers. You’ll discover how NPS feedback from millions of customers has revealed that the previously invisible forces of love and loyalty drive business success. Fred explains why most NPS practitioners achieve just a small fraction of the system’s potential, and how leading practitione...