The Online Business Manager Show with Sarah Noked

Marketing yourself as an Online Business Manager (OBM) can feel overwhelming—especially if you’re worried about coming across as pushy or salesy. But here’s the truth: the best marketing doesn’t feel like marketing at all—it feels like leadership. In this episode of The OBM Show , I’m breaking down exactly how to position yourself as an in-demand OBM without constantly promoting yourself. From usi...

Imposter syndrome is one of the biggest challenges Online Business Managers face when stepping into leadership. That nagging voice telling you, “You’re not ready,” or “Who do you think you are?” - it’s keeping you from owning your expertise, raising your rates, and leading with confidence. The truth? Imposter syndrome doesn’t mean you’re not capable - it means you’re growing. And today, I’m breaki...

Struggling to set your Online Business Management (OBM) rates with confidence? You’re not alone. Pricing can feel intimidating, but it’s one of the biggest factors that determines the quality of clients you attract, the income you generate, and the way your expertise is valued. In this episode of The OBM Show , I’m breaking down exactly how to price your Online Business Management services without...

The transition from Virtual Assistant to Online Business Manager is more than just a job title change; it’s about shifting your mindset, leveling up your leadership skills, and positioning yourself as a key player in your clients’ businesses. In this episode of The OBM Show, I’m breaking down the exact steps you need to take to make the leap from task execution to strategic management. Whether you...

In this episode of The OBM Show ( also available as a video ), I take you through a day with Nina Reich , where she shares her routines, strategies, and the insider secrets that have made her a standout OBM. Tune in to learn how Nina manages her day, tackles challenges, and builds the kind of operational excellence that drives business growth and client success. We walk through a full day in Nina’...

If you’re a VA wondering how to stand out, attract premium clients, and finally charge what you’re worth, the key isn’t working more hours or learning endless new tools. It’s about stepping into a more strategic role—one that helps your clients grow while giving them back their most valuable asset: time. This is where strategic planning comes in. It’s the one skill that top VAs use to break free f...

What’s it really like to be an Online Business Manager? In this episode of The OBM Show ( also available to watch on YouTube ), I sit down with the amazing Sandy Lewis—an Accredited OBM whose journey from corporate confusion to career clarity is nothing short of inspiring. After years of feeling stuck in a role that no longer fulfilled her, Sandy found herself at a professional crossroads. Like ma...

What does it really take to build a thriving business as an Online Business Manager? In this special roundtable episode of The OBM Show , recorded live at an OBM School event in Toronto, I sat down with a panel of powerhouse OBMs to talk about the real, raw, and rewarding parts of their journeys. From navigating the early days of uncertainty to building sustainable businesses that support both the...

Have you ever wondered what it really takes to become an Online Business Manager—and build a business that supports the life you want to live? In the very first episode of The OBM Show , I’m pulling back the curtain on my own journey, from burnout and uncertainty to building a fulfilling, freedom-filled OBM career. Long before OBM School existed, I was searching for more. More flexibility. More pu...

So—you’re thinking about stepping into the world of Online Business Management? Whether you're ready to leave your 9-to-5, pivot from another role in the online space, or simply want to build a business with more freedom and flexibility, you're in the right place. Online Business Managers are the behind-the-scenes powerhouses that keep growing businesses on track. From systems and operat...

Welcome to The Online Business Manager Show , hosted by Sarah Noked—agency owner, OBM mentor, and founder of OBM School. This is the podcast where Online Business Managers and entrepreneurs alike come to learn the systems, strategies, and team dynamics that power sustainable business growth. Each episode takes you behind the scenes of what it really takes to scale an online business—with insights...