The ONE Thing

What is the ONE thing to focus on for business growth? We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so tha...

If you want to live an extraordinary life, you have to master something – but it only has to be ONE thing.   For many of us, mastering the ability to communicate with other people, or connect with others, is the ONE thing that will make everything else easier or unnecessary.   Today, we sit down with someone who has mastered the art of asking great questions: Susan Scott, the author of F...

Have you ever thought, “I just need more work-life balance?” Have you ever hustled so hard that life didn’t feel fulfilling because... well, you didn’t really have a life outside of your business?   If we fast forward to the end of our lives, will any of us think to ourselves, “I wish I just spent five more hours in the office?” No! For most of us, the things we’ll reflect on are the moments...

Why is it that some people are able to achieve extraordinary results year after year, while others work so hard without getting the results they deserve?   In this episode, we’re going to show you how ONE thing – purpose – can completely change your performance, the performance of your team, and provide everyone in your world with a greater sense of fulfillment and meaning.   To teach us...

What does it mean to be successful?   Gary Keller once shared an interest answer to this question: “Success is nothing more than moving from failure to failure without giving up.” And the more people we talk to, the more examples we see of that being true.   In this episode, we’re going to explore the value of failure – when paired with persistence – with Bruce Buffer, who you may know a...

Can you imagine if all of your dreams, inspirations, and the things you wanted out of life were stripped away from you in a moment? It makes you really consider what matters most.   Our guest actually did die at the age of 20, after being hit head-on by a drunk driver at 70 MPH. After six days in a coma, he woke up only to be told he’d never walk again. Well, not only can this person walk – h...

Who are the five people you are actually spending the most time with? Are they living the type of life you want to be living?   Throughout this episode, you’re going to hear how our guest surrounded himself with titans of the personal development and sales industry and the habits he learned from each of them – and how you can do the same to transform your life.   Gene McNaughton is now o...

Today, we're announcing the three people who won a signed copy of Keith Cunningham's book, The Road Less Stupid. If you didn't listen to episode 143 or episode 144, when we started this giveaway, we highly recommend going back to check them out. Its an incredible story.   If you are one of the three winners announced in this episode, please send an email to mastery@the1thing.com including you...

Do you wish there was someone in your world willing to hold you accountable?   Most of us want someone in our life who has a vision of what’s possible for us and is willing to take a stand for our greatness, even when we’re fighting for our limitations. Tim Beverlin found that person – and he found it in the form of a five-year-old girl.   In this episode, Tim shares his own 66-day journ...

If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products.   We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products.   Hooked was enlightening and the insight...

Are you limiting the possibilities of anyone in your world?   We believe that leadership is teaching people how to think so that they can get what they need when they need it – but too often, we limit those around us, especially when it comes to creativity. However, achieving extraordinary results, even if you’re not an artist or don’t consider yourself creative, requires a level of unfettere...

What if we told you that, every single day, in spite of your best intentions, you were accidentally diminishing the capabilities of the people in your world?   And what if we told you that, instead of putting a ceiling of achievement over other people's’ heads, we can learn to become smarter and multiply their possibilities moving forward? It’s a big concept, but in The ONE Thing, we teach yo...

In the last episode, Keith Cunningham shared the story of losing $100MM, the lessons he learned, and the habits that allowed him to make that money back in spades. If you haven’t already listened, we highly recommend checking it out (and taking notes).   In this episode, we continue that conversation and Keith teaches us why thinking is the most important thing in business, and some of the qu...

Can you imagine a habit so powerful that it was worth investing $100,000,000 to acquire it?   Our guest, Keith Cunningham, joins us for a two-part interview because he literally paid that tuition – but he learned a lot from losing $100MM, and built habits that allowed him to make that money back, plus some.   Now Keith is traveling around the world teaching others how they can acquire th...

Do you feel the ceiling, pressing right above your head? Are you wondering why you aren’t quite breaking through?   The only way you shatter that ceiling of achievement is when you identify and start fo follow models and systems that will allow you to from E to P, or from entrepreneurial to purposeful. Gary Keller argues that you’re not a business owner until you can step away from your busin...

How do you think about creating wealth… or do you even think about it?   In this episode, we reveal the mindset required to create a net worth of $20M, $100M, or even more. The people we are talking about today did not inherit their money – they just think differently about wealth creation.   To teach us about this mindset, we are talking to Richard C. Wilson, CEO of the Family Office Cl...

Are you doing the same thing every day, working hard, without actually living your purpose?   Sometimes it takes something catastrophic to compel us to do something different, or to take an action that we previously didn’t have the confidence to take.   For Jeff Sanders, host of The 5 AM Miracle Podcast, it took being hospitalized for him to realize that most of the things on his calenda...

Today, we want to take you on a journey.   We host this podcast to show you new ways to live The ONE Thing at a higher level, and one of the ways that we learn best is through story, or through other people’s experiences.   Our guest, Dan Quiggle, was well on his way to building a successful business – but the number of hours he worked prevented him from doing the thing that mattered mos...

Imagine each of the seven circles of your life – spirituality, physical health, personal life, relationships, your job, your business, and your finances – is a ball, and you are juggling them. What happens if you drop the relationship ball?   If you drop that ball, it breaks. We find that people often spend so much time focusing on their job, business, and finances that they, ultimately, end...

Have you ever sacrificed your family time, your health, or your spiritual life, for your career?   Today you’re going to hear about someone who fell into that trap: John Lamerton thought that getting everything he wanted required adding more things into his world, and as a result he ended up working 100 hours a week and sacrificing time with his family – until he got a massive wake-up call in...

Are you empowering the people on your team?   Anyone can be a leader, and a good leader empowers the people around them to take control of their time and focus on their priorities.   On this episode, we have an opportunity to discover how The ONE Thing has been implemented by the #1 highest ranking official in the U.S. Air Force, Chief Master Sergeant Kaleth O. Wright, to more effectivel...

Have you ever blocked out time on your calendar for something that really mattered, and then life got in the way?   We know it happens to us, and has happened, at some point, to all of the 1,700 people who attended the keynote that we are sharing in this episode.   This is part two of a two-part series on time blocking secrets. In part one, we discussed some of the changes you can make i...

Have you ever tried time blocking? If so, do you have a habit of time blocking every single day and protecting that time, no matter what?   If you answered no, don’t worry. We haven’t mastered this habit either, and we all struggle with this. But we are trying to do better and improve, every single day, and we have learned a lot that we’d like to share with you.   This episode is the fir...

When it comes to The ONE Thing, the tip of the iceberg is your results, or your profit – but what lies underneath the surface, supporting those results?   We can’t get the right results if we don’t take the right actions, we can’t choose the right actions if we don’t know what our priorities are, and we can’t know what your priorities are if we don’t have clarity on our purpose. That’s why we...

Do you know how to show up as the most effective leader that you possibly can?   We know that many of you are leaders – business owners, entrepreneurs, or employees in a management role – who are out to make a big change in the world, and you want to influence the people around you to create a big impact. But how?   To find out, we sat down to speak with Mark C. Crowley, the author of Le...