The Notorious B2B Show’s Podcast

In this 2025 B2B recap episode, we explain the Astronomer CEO scandal and why it became such a defining moment for the industry. We cover: How and what happened  The company’s response and whether it was brilliant or not  And what this says about leadership and accountability in B2B   Catch up here.    --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com...

Welcome back to part 2 of our miniseries where we recap the full-blown B2B SaaS James Bond tale of 2025: the Rippling vs Deel rivalry and the accusations of corporate espionage.    Here’s what actually went down:   Rippling sues Deel over alleged corporate espionage A fake Slack “honeypot” used to catch a spy A former Rippling employee allegedly recruited while still employed Payments involving ca...

We are ending the year with a miniseries recapping B2B’s biggest stories in 2025 starting with one of the most talked-about B2B moments this year - LinkedIn removing company pages for major data providers like Apollo, Seamless AI, and other lesser-known rivals.   The move signaled something bigger: ⦁    A clear stance against tools scraping LinkedIn personal data ⦁    A warning shot to the B2B dat...

In this episode, we break down a viral xAI hackathon project that lets AI dynamically insert product placements into TV shows and movies. Not ads. Not sponsorships. Actual objects inside the scene.   This goes for new shows AND old.  Coffee cups in Suits replaced with Coca-Cola cans. Headphones in Friends swapped for modern brands. Clickable product placements inside Netflix-style interfaces. Tas...

It's Tas' birthday but she has a present for you - results from a LinkedIn demographic change...and the numbers are messy. We break down the “straight white male” profile switch, the 16–18x impression spike ChatGPT claims, why Tim won’t trust a single line without a Google Sheet, and whether the lift came from demographics, better content, or one 85K-view outlier post boosted by Chris Walker.   Th...

Adobe just dropped $1.9B to acquire SEMRush, and we're already bracing for impact. In Episode 36, we speculate what a big acquisition means if history has told us anything. We cover it all: First, we need your feedback to make this show even more notorious  Do LinkedIn’s demographic settings impact your impressions? Cloudflare’s 4th outage of the year that took down 25% of the internet  Cursor’s 1...

This week on Notorious B2B, we break down one of the wildest SaaS origin stories out there. Fireflies AI - It's in the name but there was no AI (at least in the beginning). Just the founder sitting in calls and taking notes by hand. The purest form of validation: do the work manually until you know people want it. We also get into: • Duolingo pulling the salary range on their social role and the i...

This week, Clark Barron, the King of B2B call outs, set his sights on Warmly, a company that helps sales teams identify anonymous website visitors.   He called them out for allegedly deanonymizing website visitors without their consent (with logs and receipts). But that’s not the core of the drama. Warmly’s CEO responds and…it’s not what you think. Watch to see how the thread unfolded. We also cov...

Grammarly is no longer Grammarly. It’s now Superhuman. A billion-dollar brand name… gone overnight. In this episode of Notorious B2B, we dig into why a company with insane brand equity would scrap its own name — and what it says about B2B’s obsession with “category creation” and AI positioning. We also cover: • The $500 LinkedIn influencer experiment that turned into a fake-engagement horror story...

Ramp somehow made one of the most boring SaaS products on Earth go viral. They locked Kevin Malone from The Office in a glass box for his “first day as CFO,” live from Flatiron in NYC. Receipts flying, weddings happening, TikTok stars crashing the scene, and hundreds of people gathering to watch. They made some noise and people showed up. In this episode of Notorious B2B, we break down how Ramp pu...

A startup called Virio posted a $1.5M job for “Head of CEO Content.”  LinkedIn lost its mind. Turns out, the job wasn’t real.  It was a PR stunt and one of the smartest we’ve seen in B2B.    Some other things we cover this episode:  • How a “default to AI” note from a CEO backfired  • Deloitte’s 440k report that was written by AI  • B2B’s demo process that remains broken    If you’ve ever cringed...

Episode 30 of Notorious B2B is pure B2B madness. Tas and Tim dive into the most chaotic marketing stories of the week: Neil Patel’s email that tells you to gate everything and also nothing Accenture laying off 11,000 people for “AI reasons” that make zero sense Comment gating fails on LinkedIn that prove marketers have lost the plot AI startup "Friend" has their million-dollar ads vandalized in NY...

In Episode 29 of Notorious B2B, Tim and Tas made it through a really beefy docket filled with AI drama, weird Linkedin automations, and more layoffs because of “AI”. First up: Little Post Manager’s bizarre tactic of tagging creators in AI-generated one-liners that make zero sense (including Tas “ditching lectures”). Then it’s onto Fiverr, who just laid off 30% of its workforce in the name of AI an...

In Episode 28 of Notorious B2B, Tim and Tas are back on Zoom (boo) after Drive to debrief on all the B2B chaos (sort of) from event drama to brand growth that won’t quit. They kick things off by announcing their brand-new podcast The Marketer’s Exit, sharing why they launched it and what listeners can expect. Then it’s onto Drive highlights: the first-ever Notorious B2B live show, Harry Dry’s mast...

In Episode 27 of Notorious B2B, Tim and Tas record their first in-person episode at Drive by Exit Five thanks to Dom Odoguardi (ask him why he quit his job), and the docket’s packed with interesting takes, data breaches, and some AI-fueled controversy. First up: Neil Patel makes headlines at Inbound by refusing to share how he’s actually using Reddit for LLM visibility, literally answering “no com...

Episode 26 of Notorious B2B is a full crossover mashup with the We’re Not Marketers crew. With Tim off at Inbound, Tas ropes in Zach, Eric, and Gab for a live reaction pod to the week’s wildest B2B stories. First up: Figma’s shares plunge 20% post-IPO as lofty valuations meet reality. The crew debates whether B2B’s obsession with inflated ROI claims is to blame. Then it’s on to LinkedIn axing Ampl...

Episode 25 of Notorious B2B is stacked with hot takes, and some savage career moves. First, Tim and Tas break down how Drift’s Salesforce integration was compromised, leading to widespread data theft that even pulled in Google Workspace accounts. Then it’s on to Databricks hitting a $100B valuation making it one of the most valuable startups on earth and why their 50% YoY revenue growth has invest...

Episode 24 of Notorious B2B is loaded. Tim and Tas start with Meta’s leaked internal AI rules, which is crazy. Another week, another breach this time Workday’s CRM information, where hackers used phishing calls to sneak into Salesforce-powered databases holding customer data.   The docket also hits Mailchimp’s CEO transition, Clark Barron’s teardown of Clay’s $3.1B valuation and its “GTM engineeri...

Tim and Tas are back with an absolute monster docket in Episode 23 of Notorious B2B.   First up: Perplexity offering $34.5B (cash they definitely don’t have) to “buy” Google Chrome — easily the most absurd headline of the week. Then it’s the Mailchimp hack that turned out to be less than 1GB of stolen data, LinkedIn quietly shutting down dozens of automation tools, and a circle back on the Saleslo...

In Episode 22 of Notorious B2B, Tim goes solo (yes, Tas took PTO like a weirdo) and unpacks one of the spiciest dockets yet. First up: Two Sales tech giants Salesloft and Clari merge and one of their competitor: Gong turns it into a roast on Linkedin. Then, we look at Microsoft Teams’ surprising dominance over Slack (Which is sad), and the shocking pay ranges companies are offering for heavy-duty...

In Episode 21 of Notorious B2B, Tim and Tas have a pretty light week in B2B...or did we? First up: Astronomer’s viral Gwyneth Paltrow video. Is it a brilliant crisis PR pivot… or a tone-deaf distraction from a scandal? Then we dive into the loudest voices in B2B attribution and ask the big question: If your software actually solved the problem, wouldn’t every marketer be raving about it? In this e...

In Episode 20 of Notorious B2B, Tim and Tas unpack the messiest moments in tech and B2B this week, from shady ticket scams to a cold call claim that has all of LinkedIn dissecting B2B math.    What’s inside: • Astronomer’s CEO officially resigns after viral Coldplay affair scandal and their official statement.  • Warmly openly admits to price colluding?  • Scale AI pulls job offer 3 days before st...

In episode 19 of Notorious B2B, Tas gets “AI-ed” into a completely different person, twice. Then she and Tim spiral into the wildest stories in B2B this week: scams, shutdowns, and more. What’s inside: • Two podcasts supposedly AI-edit Tas’ face (badly) • Adam Robinson of RB2B replaces 40% of his employees with AI • Soham, the 5-job scammer, becomes a meme, and gets his own diss track • Another Li...

In Ep. 18 of Notorious B2B, Tas and Tim are back after a short break and so is the drama. From LinkedIn threats and AI-fueled phishing sites to a fake landing page targeting competitors, this episode might set off a few C&Ds. What’s inside: • Coldplay frontman accidentally exposes a B2B CEO’s affair on a jumbotron • Lovable raises a $200M Series A at a $1.8B valuation — maybe the biggest ever...

In Episode 17 of Notorious B2B, Tim joins from a mystery Montana location while Tas surprises Tim with the podcast’s first-ever music video by none other than the Sales Rapper of B2B, Ding Zheng. If you know, you know. But there's more: - Expensify’s wild $40M product placement gamble and the B2B math to get 5x ROI - Oracle’s $30B OpenAI deal - and whether the AE actually got paid?! - A developer...