Sandra Velasquez
The Nopalera Podcast
My name is Sandra Velasquez and I am the Founder of Nopalera, a modern Mexican beauty and lifestyle brand made for today's modern beauty explorer. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am passionate about sharing knowledge with my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.
Be sure to visit the podcast's website and support the creator: nopalera.co
Where to listen?
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Episodes
Ep. 22 The Power Of Your Thoughts With Anabel Quintanilla 08.02.2023 43:56
NEW EPISODE! Ep. 22 The Power Of Your Thoughts with Anabel Quintanilla Anabel Quintanilla is a Transformational Coach who teaches mujeres to evolve De Chillona a Chingona®. (From crybaby to badass). Chingona Living was born out of a deep desire to help women LIVE passionately, empoderadas, and free. How much of your day do you feel consumed by your thoughts? and how often do you take...
Ep. 21 The Week After Shark Tank 01.02.2023 6:28
NEW EPISODE! Ep. 21 The Week After Shark Tank Wow! It’s been almost two weeks since we aired on Shark Tank and it’s been an amazing ride! In today’s short solo episode, Sandra recaps her thoughts and reflects on the experience of Shark Tank as it relates to the brand mission of Nopalera. Additionally, she outlines what the emphasis of the upcoming episodes will be and how it extends fr...
Ep. 20 The Nopalera Marketing Team Prepares For Shark Tank! 18.01.2023 34:46
Many people are surprised to learn how small the Nopalera team actually is. In today’s episode meet Sam Gomez and Edith Castro, the two women behind our in-house marketing team. Hear what they have learned from working at a Latina beauty start up, how the company culture has inspired self awareness and personal growth, and rising to the occasion of preparing for our Shark Tank airing o...
Ep. 19 Living Your Best Self 04.01.2023 5:06
NEW SEASON 2! Ep. 19 Living Your Best Self Sandra kicks off 2023 sharing a personal exercise that encourages us all to become self-aware and self-inspired to live each day as fulfilled as possible. Stemming from the experience of scaling Nopalera to its next level, this mindset can be incorporated into all aspects of life and is exactly what we need to enhance and embrace our new year’s reso...
Ep. 18 Six Things I Learned From Fundraising 28.12.2022 12:07
Capping off 2022, Sandra shares the valuable lessons from the transformative experience of fundraising during this year’s final months. From the mindset and conquering past money wounds to the due diligence and networking needed, this short episode will give you the adrenaline boost to launch into 2023 with a checklist to inspire confidence in your own personal mission! Connect with Nopalera Websi...
Ep. 17 Building in Partnership and with Community with Joanna and Leslie of Vive Cosmetics 05.10.2022 46:39
This week Sandra chats with like-minded and mission based founders Joanna Rosario-Rocha and Leslie Valdivia-Rivas of Vive Cosmetics. Leslie and Joanna, created Vive Cosmetics, the culture-conscious beauty brand to recognize the importance of not just Latinas, but of everyone who’s ever felt undervalued. They’re on a mission to make sure you always remember your worth. No matter what an outsider’s...
Ep.16 Releasing Money Wounds And Opening The Gate Of Possibility With Linda Garcia Of In Luz We Trust 28.09.2022 53:34
This week continues the celebration of Latino Heritage month with a healing and empowering discussion with Sandra and Linda Garcia of In Luz We Trust. A Cali native and proud Latina, Linda Garcia spent 17 years working in the TV and film industry helping well-recognized TV networks, movie studios, and streaming services build programming for the U.S. Hispanic market. Despite enjoying the work, Lin...
Ep. 15: Releasing Fear and Building Through Community with Patty Rodriguez of Lil' Libros 21.09.2022 44:45
Sandra kicks off her celebration of Latino Heritage Month with Latina entrepreneurial pioneer, leader and radio personality Patty Rodriguez! Patty Rodriguez is one of the most influential American Latino leaders as a nationally recognized entrepreneur, radio producer, media personality, founder, angel investor, and best-selling author who was proudly raised in Los Angeles by Mexican immigrant pare...
Ep. 14 We All Grow Latina-Las Founders Recap 17.08.2022 8:45
Sandra shares her inspired thoughts and feelings following the We All Grow Latina-Las Founders Event in Los Angeles, CA. The power of community, networking and empowerment are at the heart of her experience but she delves deeper into her own personal journey of overcoming perceptions, self worth and creating one’s own future. Connect with We All Grow Latina Website Facebook Connect with Nopalera W...
Ep. 13 Peace And Joy with Photographer Amanda Lopez 04.08.2022 36:20
This week’s episode Sandra finally sits down with the extraordinary artist/photographer and Nopalera team member Amanda Lopez. Amanda Lopez is a Mexican-American portrait and lifestyle photographer based in Los Angeles. Her father lent her his camera at the age of 17 and photography soon became her savior. Whether she's on assignment or photographing members of her family or friends, Lopez's camer...
EP. 12 How To Get Into Wholesale Accounts with Priscilla Camacho 27.07.2022 37:31
We’re back after a mid-summer break with a new episode featuring one of Sandra’s original teammates of Nopalera, Priscilla Camacho. Priscilla brings over 17 years of experience in high end beauty sales and took that to the next level starting her own wholesale management company, Equally Distributed. They discuss the patience, perseverance and strategies necessary to get your product into retail s...
Ep. 11: From Fish to Lipstick: The Thread of Sustainability with Jenn Harper of Cheekbone Beauty 22.06.2022 33:36
This week’s episode Sandra meets with Cheekbone Beauty founder Jenn Harper. They discuss the value of bringing your previous experience and mission’s into entrepreneurship as well as an array of personal and professional challenges that not only help your business grow but help your individual growth as a human. Jenn Harper is the founder and CEO of Cheekbone Beauty Cheekbone Beauty is a digitally...
Ep. 10 Leading With Your Gut with Karina Martinez of Avana Creative 15.06.2022 34:41
Join Nopalera founder Sandra Velasquez and Avana Creative founder Karina Martinez discuss the journey of finding your niche, learning how to lead and trusting yourself along the way. Connect with Karina Website Facebook Linkedin Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question
Ep. 9 The Healing Power Of Building A Business with Brittany Chavez of Shop Latinx 08.06.2022 35:18
Brittany Chavez, CEO and Founder of e-commerce platform Shop Latinx, a first of its kind online marketplace for Latino-owned businesses. In 2016, Brittany had a vision to create an intentional shopping experience centered around all the passionate, talented Latinx creatives and makers out there. With Latinx's holding $1.9 trillion in purchasing power here in the U.S. She saw an opportunity to ampl...
Ep. 8 The Truth About Branding with Abby Haddican 01.06.2022 43:15
Abby Haddican is a multidisciplinary designer specializing in branding, packaging, typography, and illustration. Over the past decade, she's helped numerous established and emerging brands bring their stories to life with design work that's artful, original, and made to last. She approaches her projects like she approaches her life: with joy, curiosity, passion, and playfulness. Connect with Abby...
EP. 7 It's A Family Affair with Kiku from Shaz & Kiks 25.05.2022 41:01
Join Nopalera founder Sandra Velasquez this week for the podcast’s very first interview with Shaz & Kiks founder Kiku Chaudhuri! Sandra and Kiku discuss the importance of vision, teamwork, family and drawing on one’s professional and cultural experience to fuel their success. Kiku Chaudhuri is the co-founder of SHAZ & KIKS, a hair wellness company that is reimagining ancient Indian rituals...
Ep. 6 Building a team. You can't do it all. 11.05.2022 10:30
Connect with Nopalera Website Instagram Facebook Join Sandra's Newsletter Submit a business question
Ep. 5 Systems- The necessary unsexy backend. Here's my tech stack. 04.05.2022 11:20
My tech stack (as of today) Later.com for social media scheduling Slack for team communication Currently using Shopventory for inventory management in Shopify because it can track multiple locations as well as raw and finished goods. Quickbooks Tax Jar for sales tax collection and filing Shopify Gusto for payroll Zendesk for customer support tickets Connect with Nopalera Website Instagram Facebook...
Ep. 4 How being a musician prepared me for being an entrepreneur.. 27.04.2022 10:08
Connect with Nopalera Website Instagram Facebook Follow Sandra Join Sandra's Newsletter
Ep. 3 Launching without funding. 20.04.2022 9:43
Other Funding Sources SMBX Ember Co Kickfurther Settle Assembled Brands Circle Up EnrichHer WayFlyer 7Figures Connect with Nopalera Website Instagram Facebook Follow Sandra Submit a business question
Ep. 2 The six pillars of building a brand from the ground up . 13.04.2022 15:13
Connect with Nopalera Website Instagram Facebook Follow Sandra
Ep 1: Trailer & Introduction 29.03.2022 3:14
Connect with Nopalera Website Instagram Facebook Follow Sandra
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