The NO BULL$H!# Marketing Podcast

Listen as Dave continues with Part 2 of his interview featuring guest Shep Hyken, an expert in the world of customer service. In Episode 169, Shep walks Dave through his amazing career path, and they discuss examples of great and not so great customer service experiences. Hyken has authored multiple books, while The Amazement Revolution was a USA Today and Wall Street Journal bestseller. In Part 2...

In Episode 169, Dave talks with Shep Hyken, a pioneer in the art of customer service. Shep is a customer service expert, author, and speaker. One of his books, The Amazement Revolution, was a bestseller. But that’s only part of his amazing story. He’s the author of several other books that offer advice about retaining customers like Moments of Magic which leverages his more than twenty years'...

How can you avoid BS Marketing? Listen as Dave talks about what he sees and hears from business leaders across the country. You might be surprised at how many CEO's, Founders, and top managers do their marketing. Hear the steps you need to take to create a culture that leverages the Art & Science of Marketing. The No BS Show is brought to you by audible.com Get a FREE audiobook download a...

Listen as this episode features Dave interviewing fans surrounding the historic back-to-back Pittsburgh Penguins Stanley Cup run. The championship celebration brought out over 650,000 people to downtown Pittsburgh. Fans lined the parade route across town beginning on Grant Street, all the way to Point State Park. Outside of MASSolutions, Dave was able to speak with fans just steps away from the st...

Episode 166 features Dave and his sons returning to Quicken Loans Arena for a remote broadcast of the No B******t Marketing Podcast from the NBA Finals. The trio first joined the show in September 2016 for the Podcast's 100th Episode. However, on the recent trip to Cleveland for Game 4 of the NBA Finals, Dave hosts Alec, Brevin, and Carter as they talk about the marketing and other events sur...

This episode features Dave interviewing his colleagues Live from the 2017 VISTAGE Executive Summit. VISTAGE started in 1957 and is the World's Largest CEO Membership Organization with over 20,000 CEO's across 16 countries today. The event was held at the Pittsburgh Marriott City Center, where over 200 business leaders across the region met to network with each other. During the conferenc...

Many of us like to meet new people. And many of us also like to talk. We find it stimulating. We enjoy sharing and learning, get a high from strutting our stuff in front of a new audience, and walk away feeling good. But mention the word networking and watch what happens. Yeah. Exactly. Suddenly, we’re as enthused about the simple act of meeting new people and getting to know them as we are for a...

Episode 163 features Part 2 of Dave's talk on the No BS Show with Josh Freedman, the CabbyGo Founder and President. Part 1 explains the story of how CabbyGo was released on New Year’s Eve in 2012 and provided 60 rides that first night as an MVP. The show continues further in this episode with the background behind the development and technology of his company. CabbyGo is a unique service wher...

In Episode 162, Dave talks with Josh Freedman, Founder and President of CabbyGo, a new ridesharing app focused on both riders and drivers that was recently launched in Pittsburgh. Josh likes to say "Drivers bid, you win!" The service is unique in that drivers choose the fare which allows them to outbid other drivers for the rider in a 45-second countdown in the app. Riders then pick the...

Listen as Dave speaks on some recent BS PR in the news surrounding the tragic death of a student at Penn State in February. Timothy Piazza died after a night of drinking during fraternity pledge hazing. As a result, Beta Theta Pi fraternity members face charges of involuntary manslaughter while others hold lesser charges. This Penn State University death continues to receive ongoing national media...

Hear Dave continue his live presentation to students with Part 2 of IUP Business Day. The Indiana University of Pennsylvania hosts their premier career development and networking event annually, for their Eberly College of Business and Information Technology students. Over 500 juniors and seniors converged at the Kovalchik Convention Center. Dave focused on helping attendees understand the importa...

 Listen as today’s show features an excerpt live from a presentation at his alma mater. Dave was recently a panelist for Indiana University of Pennsylvania's annual Business Day. Hosted at the Kovalchik Convention Center, the event was attended by hundreds of IUP juniors and seniors. The presentation focuses on providing tips on how soon to be college grads and other people early in their car...

Dave tells the story about attending a Psychedelic Furs show at Mr. Smalls in Millvale and the events surrounding it. Topics include how marketing the show and the crowd's reaction tie to two of Robert Cialdini's Principles of Influence--Scarcity and Social Proof. Dave also jokes about being a victim of Heightophobia. The No BS Show is brought to you by audible.com. Get a FREE audiobook...

Hear Dave continue his live visit to students from Point Park University, on Part 2 of this episode. The presentation was to upcoming college grads and touched base on many important aspects. Part 1 focused on goal setting, overcoming adversity and defining their passions, through storytelling from experience. Episode 2 moves into Dave introducing the group to Gary V... after being left amazed tha...

Listen as Dave speaks to seniors at Point Park University to provide advice to help prepare them as they move on from college into their careers. Dave shares ex-NFL player John Malecki's story about how to handle adversity, plus the difference between dreams and goals.  He was also a past guest on the No BS Podcast - Part 1 and Part 2.The episode explains how it's important to assess you...

Dave goes solo on this episode to talk about how Philip Kotler, the Father of Marketing, impacted him in college and continues to do so today. Philip Kotler is a marketing consultant, professor, and author of over 60 marketing books, including Marketing Management, named one of the 50 greatest business books ever by The Financial Times. Listen as Dave describes his first business that he and his b...

Tom Michael Part 2In part two of our podcast with guest Tom Michael, we discuss Larrimor's Big Idea. Tom tells us their main objective every day is to "make people feel good about themselves." They focus on providing high touch retail experiences for customers. Tom tells us about his successes with Larrimor's Youtube page. Video has helped them with messaging to their customers...

Business CasualBusiness Casual doesn't have a clear, universal definition which leaves it open to individual interpretation. This leads to complaints and frustrations by other employees and managers, followed by formal communication in the form of a standardized policy. Message clarity is critical to successes in any endeavor. The term Business Casual is just one more example of how hard it i...

Service FailuresService failures are going to happen. The challenge is creating a culture where customers are comfortable letting us know that a service failure occurred. Cultivate a mindset that customer complaints are a good thing. Convince employees to avoid the subconscious tendency to fear customer complaints and to look at the complaining customer as the enemy. Show everyone in your company...

Child Communication with Jerry ZahorchakDave invites return guest Jerry Zahorchak back on the No BS Marketing show. Fun fact - Jerry was the 2nd guest ever on the podcast! Jerry and Dave speak in depth about the levels of communication that are necessary in a school district. Whether it be between teachers and the school district administration, the school district administration and parents, or t...

March Madness with Tom RodriguezThree-time No BS Marketing Podcast guest Tom Rodriguez joins us for a special March Madness edition of the podcast. Listen as Dave and Tom discuss lost productivity during March Madness and what companies can do to embrace it rather than fight it. They also dig into marketing efforts during March Madness season and how small companies can compete with digital and so...

Marketing MarijuanaWeed is no longer just for getting high. It can reduce stress and pain, help you sleep and get you in the mood to get busy. Cannabis marketers want to change the image of marijuana so it competes with other products we use to help us get through this thing called life, products we buy at the pharmacy, Giant Eagle and our local liquor store. Legal marijuana sales are expected to...

Technology ProficiencyWhat if I told you: 26% of people can’t even use computers at all. Another 43% are either Below or at Level 1 meaning they can only do basic tasks with a computer. That’s 69% of the population that can’t do a whole lot. We need to simplify our communication, our customer experiences, our processes because a large portion of our target audiences might not have the technical pr...

Key Account ReviewQuantitative customer surveys only uncover so much about the relationships between B2B companies and their customers. You can learn how customers really feel by having actual conversations with customers—by including qualitative research as a part of your marketing intel. A key account review consists of a series of interviews with stakeholders in the company's most importan...

Stealing ThunderIf a company learns about a problem with a product or service, should they quickly disclose it or wait?“Stealing Thunder” increases the credibility of organizational spokespersons and makes organizations seem more reliable. A recent study revealed: Self-disclosing of a crisis is more effective because old news is considered no news. Individuals perceive follow up news stories as ol...