The NO BULL$H!# Marketing Podcast

Imagine you take over multiple new properties. The existing employees are intimidated by your new systems and processes. What would you do? Rick Irwin, CEO of IntegraCare, says the best thing to do is be completely transparent and get the right management in place. Our longest standing client, Rick Irwin from IntegraCare is back for Part 2! He's a progressive leader who believes in transparen...

Unpopular Opinion: The Customer Isn't Always Right. Imagine that... The customer is sometimes wrong! Especially in health care. Rick Irwin, CEO of IntegraCare, joined the No BS Marketing Show to talk leadership and company culture. IntegraCare is a trusted leader in senior living with over ten communities that offer assisted living, independent living, Alzheimer's care, and dementia care...

What's better than one Pittsburgh Podcaster? FOUR Pittsburgh Podcasters. Listen to four of the greatest (in our humble opinions) PGH Podcasters share their stories on how and why they started podcasting. This episode covers everything from content to engagement to creating a podcast. Key Takeaways[03:51] What Even is A Podcast? Audio on demand[03:47] Advertising Perspective on Podcasts Listen...

Jan Elliott worked for businesses through a portion of her professional life when she realized she wanted to be an entrepreneur. Jan felt most fulfilled as she helped guide women through financial management and coach them towards empowerment by locating the root of their limiting beliefs. Jan wrote the book Faith Full Retirement and began the Pittsburgh chapter of eWomen Network, a community of w...

"I'm just here for the kids!" said every Dad coach, ever. If you've played sports, chances are that at some point you had a coach who was a parent. But there's a big difference between coaches who are parents and parents who are coaches. In this episode of the No BS Marketing Show, you'll learn about the differences between coaches who are dads and dads who are coache...

Chris Rodell, seasoned No BS Marketing Show guest, lives in Youngstown, PA, just right outside of Latrobe on Arnold Palmer Drive. Chris was a freelance writer for publications like Esquire, Playboy, and Men's Health, often writing pieces with creative topics like traveling to the moon. However, once his town changed his street name from Main Street to Arnold Palmer Drive, Chris became the &qu...

Coffee tribes, segmentation, engagement and results: that's what we're talking about on this episode of the No BS Marketing Show with Jonathan Potts, VP of Marketing and PR at Robert Morris University. In this episode, Jonathan tells us how Robert Morris University's eighth president, Dr. Chris Howard, made an immediate impact at the university and in the Pittsburgh community throug...

While Jonathan Potts liked his job as a reporter at the Pittsburgh Tribune-Review, he never felt that it was his "calling" like some of his colleagues felt. But one thing remained certain: he enjoyed writing. From a career in journalism to the VP of Marketing and PR at Robert Morris University, Jonathan Potts has made strategic moves to advance his career, goals, and interests. By levera...

Ever go to a tradeshow and wonder "so what am I actually doing here?" If you said yes, and our guess is that you did, then this week's episode of the No BS Marketing Show is especially perfect for you. This week's episode was filmed on the podcast stage at the 2nd Pittsburgh Business Show. With tired Pittsburgh businesspeople walking by, Dave and Annie break down the advantages...

Like most college students and young professionals, Dave wasn't quite sure what he really wanted to do. That is until he went to his first Marketing class where he learned his textbook was literally written by the Father of Marketing, Philip Kotler. From that moment on, Dave decided to follow his passion for real marketing and apply what he learned from IUP.This special episode wraps up the N...

We're back with another special episode featuring more talented Business Honors students from Indiana University of Pennsylvania's Eberly College of Business and Information Technology. The conversation around news and content consumption and internships continues! Listen to this episode for more ways to reach a younger audience. Here's a little secret: print isn't dead! Key Ta...

We had a great time hosting students from IUP's Eberly College of Business and Information Technology Honors Program. Our day was filled with No BS Marketing sessions on Content and PR, Marketing Intel, and Podcasting! This week's episode is Part One of the student podcast with Dave. Listen to learn about how these students consume content and what types of companies they're hoping...

If your business goal is to continue to grow, innovate, and beat your competition, then your marketing should drive your sales. Actually, if we're really getting down to it, marketing should drive a good size of the activity within your organization. Why? Listen to this week's No BS Marketing to show to learn how growth-oriented companies achieve success by marketing driving sales, ultim...

This week's No BS Marketing Show guest is MASSolutions team member, Annie Spewak. Annie joined the team just over a month ago as a Content Marketing Specialist. Prior to joining us here, Annie worked at a multinational software company in social and digital marketing. At a young age, Annie discovered her love for content creation through wacky music videos and storytelling. While Annie loved...

Me me me me me me me. Ever talk to someone who makes the entire conversation about themselves? "I did that." "That was me." "My project produced this." It's their world and you're just living in it. Sometimes we slip into the practice of using "I" and "me." We don't necessarily mean to make things about ourselves, but we do. It'...

March Madness is about buzzer beaters and bracket busters. However, the triumph and heartbreak of the March Madness tournament aren't just limited to college basketball players. Ask any current or former college athlete. They can tell you about the moments they were the team celebrating a big upset or the time where they were the star player. On the flip side, they can tell you about the time...

Imagine being a 27-year-old professional in finance during the 2008-2009 recession, staring eye-to-eye with your panicked clients delivering them bad news. For Matthew Helfrich, that was a reality. Only five years into his career, Matt found himself sitting across the table from clients delivering bad news and hiding behind numbers. He learned quickly that numbers and data didn't mean nearly...

You can have data without information, but you can't have information without data. Despite having infinite data at our fingertips, we as marketers rarely use it to our advantage. Our target audiences don't want statistics, they want stories. Real stories. Matt Helfrich is Partner and President at Waldron Private Wealth. Over his 16 years at Waldron Private Wealth, Matt has worn many hat...

How do you learn and grow? By getting your hands dirty and making mistakes. That’s how John Chamberlin established the persona for the YaJagoff brand. When he teased a blog post on Sandusky, a number of readers reacted with frustration. They let him know that they followed YaJagoff to get away from the heavy news and laugh at bad parking and funny headlines. John was smart enough to listen to his...

Marketing hasn’t changed, but the medium has. Social media affords us the opportunity to reach a much wider audience, but you HAVE to flex your relationship-building muscles to make it work. John Chamberlin built the YaJagoff brand by accident. After losing a job as VP of Marketing, he turned his attention to mastering social media. Inspired by a Port Authority bus driver who refused to pull over...

What sets The Children’s Museum of Pittsburgh apart from other institutions around the country? An investment in talent rather than stuff. Since its expansion in 2004, the museum has grown exponentially, jumping from 86K to 150K visitors in a single year. Today, the museum hosts 305K onsite visitors annually in addition to the 50K people it serves through outreach and the remarkable 1M people who...

‘We tend to put these subject matters into silos, when in fact, if we thought across disciplines, I think that we’d be much more creative—and problem-solving.’Jane Werner has always been fascinated with the connection between art and science, recognizing the way that both disciplines require a questioning of the way we understand the world, and this connection has become the common thread in Jane’...

Listen to Episode 222 as Dave seeks the audience's perspective of the No BS Marketing Show! As a listener, what format of the show do you most enjoy? In this edition, we highlight the overall format and theme of the show. Guests like customer service expert and bestselling author, Shep Hyen or acclaimed hip hop cartoonist Ed Piskor bring our listeners unique value. On the other hand, when Dav...

I’ll hear this one from people quite a bit: “Let’s meet. I want to pick your brain on some ideas about our Marketing and Messaging.”Or “We’re working on our sales messaging. Have any ideas?”This got me to thinking…where do you weigh in on the value of ideas? Well, there are two camps...listen to this episode to find out more and see which one you fit in. The No BS Marketing Show brought to you by...

Dave's suit and shirt courtesy of Larrimors. Listen to Episode 220 as Dave shares some of the Stupid $H!# People Say in Business Communications. Whether it's a meeting, presentation or email, we can all relate to some of the Stupid $H!t said to us...You'll enjoy this episode if you've heard any or all of these:"With all due respect...""I don't want to be a D...