The Next Big Idea

What if we told you that every day, in just a few minutes, you could get a master class in better, smarter living from the world's best writers? Sounds too good to be true, right? Well, if you think that, you clearly haven't listened to our new podcast, "The Next Big Idea Daily." Every weekday, host Michael Kovnat chats with authors, researchers, productivity gurus, and life-hacking wizards about...

What do your five senses — sight, hearing, smell, taste, and touch — have to do with happiness? According to Gretchen Rubin, a great deal. The world around us, she says, has the potential to dazzle, to entertain, to trigger a state of rapture. If only we pay attention. Today on the show, she shares with Rufus the tools she's developed to delight in the physical world. Gretchen's new book is "Life...

In his expansive new book, "Psych: The Story of the Human Mind," Paul Bloom, a professor of psychology at the University of Toronto, lays out, in his words, "basically everything I know about the mind." And when he says everything, he means it. Where does consciousness come from? Does IQ matter? What makes us happy? Was Sigmund Freud a madman? The answers to these questions (and more) are all in P...

How did Oxford shirts, cashmere sweaters, and chinos become staples of American fashion? How did a style born on Ivy League campuses make its way into the mainstream? What does the way we dress say about who we are? To answer those questions, our producer, Caleb, sat down with Avery Trufelman, host of the podcast "American Ivy," and Maggie Bullock, author of the new book "The Kingdom of Prep: The...

So "Succession" is back. The Emmy Award-winning series returned to HBO for its fourth and final season last Sunday. The show, if you haven't seen it, centers on Logan Roy, the aging CEO of a media conglomerate called Waystar Royco, and his three gigantically entitled, dazzlingly profane children, each of whom believe they are the rightful heir to daddy's throne. Like many viewers, we always assume...

RUFUS GRISCOM: Could you share with us your broader mission and how your new book, “Poverty, by America,” supports that mission? MATTHEW DESMOND: I want to end poverty. I want to be part of the movement that’s growing around the country not to treat it but to cure it, not to reduce it but to abolish it. And I say that because we can. We can, as a country, put an end to all this scarcity and depriv...

Maryanne Wolf is a professor at UCLA and the renowned author of "Proust and the Squid: The Story and Science of the Reading Brain" and "Reader, Come Home: The Reading Brain in a Digital World." She says deep reading makes you a better thinker, communicator, and citizen. But what happens if you lose the ability to read slowly, patiently, and critically? Is there anything you can do to get it back?...

Last year, Rufus sat down with philosopher David Chalmers to talk about the allure of virtual reality, whether robots will ever achieve consciousness, and the likelihood that we’re living in a simulation (David thinks it’s about 25 percent). It was a fascinating, freewheeling conversation, and we left large chunks of it on the cutting room floor. Now, though, with ChatGPT and other generative AI p...

When Kevin Roose, a tech columnist at the New York Times, demoed an AI-powered version of Microsoft's search engine last month, he was blown away. "I'm switching my desktop computer's default search engine to Bing," he declared. A few days later, however, Kevin logged back on and ended up having a conversation with Bing's new chatbot that left him so unsettled he had trouble sleeping afterward. In...

Life without death, says philosopher Dean Rickles, is like playing tennis without a net. In his new book, “Life Is Short: An Appropriately Brief Guide to Making It More Meaningful,” Dean challenges us to rethink what it means to get the most out of each day. --- • Haven’t signed up for our newsletter on LinkedIn? Check it out here • To hear hundreds of top authors summarize their books, download t...

In this special episode, Susan Rogers, a record producer turned cognitive neuroscientist, and Daniel Levitin, author of “This Is Your Brain on Music,” get together to discuss what music has meant in their lives, debate what separates a great artist from a generic one, and share some of their favorite tunes. --- Susan’s new book, “This Is What It Sounds Like,” was chosen by our curators — Malcolm G...

Imagine a world where AI is everywhere — where self-driving cars roam the streets and chatbots can do your homework. Oh, wait. That world already exists. This is exciting news for some. For others, it's slightly terrifying. Whichever camp you fall into, there are two questions we should all be asking: Where is this technology going? And what will happen if we let it develop unchecked? For answers,...

Doing is more important than being done. That’s the provocative argument at the heart of a new book by artist and entrepreneur Becky Blades, “Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas.” Becky says you’ll be amazed by what you can accomplish if you stop worrying about the finish and just get started. This is the first of a week-long series with Becky that...

Siddhartha Mukherjee is an oncologist, professor, researcher, and biotech entrepreneur. He’s also a writer, and a fine one at that. His first book, “The Emperor of All Maladies: A Biography of Cancer,” won a Pulitzer Prize. His second, “The Gene: An Intimate History,” shot to the top of the New York Times bestseller list and was made into a documentary by Ken Burns. In his latest book, “The Song o...

Great news, folks. We just launched a new podcast! It's called The Next Big Idea Daily. Tune in Monday through Friday for quick master classes in better, smarter living with help from thinkers like Adam Grant, Susan Cain, Greg McKeown, Daniel Pink, Kim Scott, and lots of others you may not have heard of but who have ideas that might make your days a little brighter. Here's a sneak peek at the show...

The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, was simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they w...

General Electric used to be the most valuable company in the world; now it's practically irrelevant. What happened? Today on the show, we're going to find answers. And to help, we're turning to two writers who have followed the saga closely and written about it brilliantly: Malcolm Gladwell and William Cohan. --- • Check out "Power Failure: The Rise and Fall of an American Icon" and subscribe to B...

“Our food decisions,” writes Dr. Tim Spector in his new book, Food for Life, “are the single most important modifiable factor in preventing common diseases and staying healthy.” But how do we know we’re making the right choices? In this episode, we dig into what scientists like Tim have learned about what we should eat — and why. --- • Check out Food for Life • Learn more about ZOE • Follow Tim on...

Renowned surgeon Atul Gawande spends his days in the operating theater and his nights writing articles for The New Yorker and bestselling books like Being Mortal. Today on the show, he tells our curator Adam Grant how he balances his passions for different fields, why he works with a coach, and how he's helping the White House end our current pandemic — and prevent the next one. This is an episode...

Today, in a special bonus episode, we bring you a live conversation between Liz Fosslien and Mollie West Duffy, authors of “No Hard Feelings: The Secret Power of Embracing Emotions at Work,” and our curator Susan Cain. They discuss over-sharing, crying at work, psychological safety, and mocktails that taste like your first kiss. --- What are you waiting for? Download the Next Big Idea app right no...

Yuval Noah Harari is a historian and philosopher whose books — "Sapiens," "Homo Deus," "21 Lessons for the 21st Century," and most recently "Unstoppable Us: How Humans Took Over the World" — have sold more than 40 million copies. He joins Rufus for a wide-ranging conversation about storytelling, life in the Stone Age, the future of democracy, and the threat of AI. --- If you enjoy this episode, ch...

“The future is digital,” they said. Then the pandemic came along and forced that digital future on us. We traded offices for Zooms, gyms for Pelotons, schools for YouTube videos, restaurants for takeout apps. And guess what? It sucked. Many of us longed for face-to-face interactions and real-world experiences, none more so than David Sax, whose new book, “The Future Is Analog,” urges us to stop fa...

Sleep can enhance your creativity, lift your spirits, improve your sense of humor, and amplify your sociability. So why do so many of us struggle to get a good night's rest? Russell Foster, a professor of circadian neuroscience at the University of Oxford, says it's because we've let the frantic drumbeat of modern life drown out the steady tick-tock of our biological clocks. That's the bad news. T...

Alexandra Horowitz takes us inside the mind of a puppy. James Bridle introduces us to slime mold that can outwit the best human engineers. Justin Gregg makes the case that thinking like an animal is the key to living a good life. And Tom Mustill explains how a near-death encounter with a 30-ton whale led him to the scientists who are building Google Translate for animal languages. --- Download the...

Humor is no laughing matter. It inspires innovation, strengthens relationships, disarms tension, and makes you look smart. Seriously. Stanford professors Jennifer Aaker and Naomi Bagdonas say the recipe for professional success and personal fulfillment is to lighten up, pack a little levity in your briefcase, and start living your life on the precipice of a smile. In today's episode, they dig into...