The Next Big Idea

Today, we’re sitting down with Will Storr, author of the dazzling new book A Story Is a Deal, to talk about humanity’s greatest invention: story. More than just entertainment, Will argues, story is what we do and who we are. It’s how we make sense of the world, captivate, and persuade. And yet for all its power, storytelling isn’t some elusive magic trick — it’s a skill. One you can learn. Will’s...

When Rajiv Shah was in his late 20s and didn’t know what to do with his life, he got a job at a fledgling nonprofit, the Bill and Melinda Gates Foundation. Before he knew it, he was a driving force behind a global vaccination program that immunized 900 million children and saved 16 million lives. At 36, he became the administrator of the United States Agency for International Development (USAID),...

In this special audio essay, Rufus reflects on the big ideas from 2024 that altered his worldview. 🎙️ You can find all of the interviews mentioned in this episode in this Spotify playlist 📩 Want to transform your day in just 10 minutes? Subscribe to our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the a...

A recent Pew Research survey found that most Americans are more worried than excited about AI. Reid Hoffman, however, isn't one of them. He knows the risks — arms races, runaway superintelligence, the whole humans-being-turned-into paperclips scenario — but he's still convinced that AI is poised to usher in an era of extraordinary human progress. And as you'll hear in this episode, he makes a pret...

We've got a special treat for you today. We invited Ethan Kross — psychologist, neuroscientist, and author of the bestseller "Chatter" — to give us a sneak peek at his new book, "Shift." It comes out in February, and it's a myth-busting, science-based guide to mastering your emotional life using tools you already possess. 📕 Pre-order Ethan's book here 🎧 Check out Ethan's previous appearance on t...

In our deeply divided nation, there's one thing many of us seem to agree on: winter is the worst. A recent study found that nearly half of Americans would skip winter if they could. Yet not everyone dreads the cold months. Psychologist Kari Leibowitz has spent years studying these winter-lovers, and she's arrived at a surprising truth: people who thrive this time of year aren't just born that way...

What drives human motivation? For years, the answer seemed simple: rewards. Dangle the right carrot — a bonus, stock options, "Employee of the Month" certificate — and people will perform. But Daniel Pink's 2009 bestseller "Drive" flipped this idea on its head. Drawing on decades of scientific research, Dan revealed that our deepest motivations come from within: the innate drive for autonomy, mast...

Forming a new habit is tough. Sticking with it is even tougher. That’s probably why someone buys a copy of James Clear’s 2018 book “Atomic Habits” every 11 seconds. James breaks down the science of habit formation into simple, actionable steps anyone can take — even you. Today on the show, he talks Rufus through the four laws of behavior change, explains how small improvements compound over time t...

Arthur C. Brooks used to run a prominent think tank where he was paid handsomely to influence public policy. Did all that success make him happy? Nope. So Arthur quit his job and set out to transform his life. Now he’s written a book about what he learned along the way, the #1 New York Times bestseller “From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of L...

Does free will exist on a sliding scale? Will humans and AI co-evolve? Are aliens already here on earth? These are just a few of the many mind-bending questions Rufus and Sara Walker, author of “Life as No One Knows It,” explore in the second half of their conversation. 1️⃣ If you missed the first half of Sara’s interview, you can find it here 🧪 Want to hear more of our interviews with brilliant...

We’ve had many bracing thinkers on this show, but Sara Walker might take the cake. A physicist and astrobiologist at Arizona State University, she's just written "Life as No One Knows It: The Physics of Life's Emergence," a thrilling exploration of life's origins and the search for it across the cosmos. 🕐 The second part of this conversation will be available on Thursday. If you can’t wait until...

You may think you know what strategy is, but Seth Godin is willing to bet you haven’t got a clue. It’s not just setting goals. It’s not just making plans. It’s— Well, you’ll have to tune in to find out. 📕 This Is Strategy by Seth Godin ✉️ Want big idea delivered to your inbox every day? Sign up for our newsletter Book of the Day here 🎙️ If you enjoyed this episode, you may also enjoy our conversa...

Greg Epstein, the humanist chaplain at Harvard and MIT, wants you to think twice before putting your faith in Silicon Valley's promises. 🎙️ Follow The Next Big Idea Daily on Apple or Spotify 🎁 Take 20% off a Next Big Idea Club membership or gift when you use PODCAST20 at nextbigideaclub.com

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality. (This episode first aired in Sept. 2023.) 📕 Unreasonable Hospitality 📬 Take 50% off a subscription to our Book of the Day newsle...

For two decades, Ann Wroe has written weekly obituaries for The Economist. Some of her subjects are luminaries (Queen Elizabeth II, Paul Newman). Others are little-knowns (cheesemakers, storm chasers, typewriter repairmen). But all of them, in Ann’s words, “have enhanced the world by their existence.” Her obituaries are celebrations of life, and Ann is a soul-catcher — souls, for her, being the be...

Philosophers have long maintained that the Good Life is braided from two strands: pleasure and purpose. But Middlebury’s Lorraine Besser says there’s a third: psychological richness — or, as she calls it, The Interesting. Interesting experiences, she contends, captivate our minds, engage our thoughts and emotions, and often change our perspective. Today, she’ll teach you how to find them. 📕 The A...

Do fewer things. Work at a natural pace. Obsess over quality. These are Cal Newport's three principles for achieving your goals without burning out. Today, in a special preview of our first-ever podclass, Cal explains how to harness the power of slow productivity to bring meaning, purpose, and a genuine sense of accomplishment into your life and work. ✉️ To hear the rest of Cal’s podclass, sign up...

What if everything we think we know about the history of our species is wrong? That’s the provocative question at the heart of a new book by today’s guest, David Wengrow. Hailed as fascinating, brilliant, and potentially revolutionary, “The Dawn of Everything: A New History of Humanity” debuted at no. 2 on the New York Times bestseller list. Drawing on the latest research in archeology and anthrop...

In his mega-bestseller “Four Thousand Weeks,” Oliver Burkeman showed that the shortness of life “isn’t a reason for unremitting despair, or for living in an anxiety-fueled panic about making the most of your limited time. It’s a cause for relief.” Now, in “Meditations for Mortals,” he invites us to embrace what he calls “imperfectionism.” Accept your limitations, your finitude, your lack of contro...

Making art is hard work, as Adam Moss, the revered former editor of New York magazine, reveals in his illuminating new book, "The Work of Art." The book is a collection of interviews with painters, poets, filmmakers, and even sandcastle builders about the demanding, mystical, peculiar process of creating something out of nothing. Adam spoke with our curator Daniel Pink in front of a live audience...

Earlier this week, Jonathan Haidt joined us to discuss the crisis in youth mental health caused by smartphones and social media. Now he’s back to talk solutions. ✉️ We launched a Substack! Check it out now at bookoftheday.nextbigideaclub.com 🎙️ Enjoy this episode? Check out Rufus's related conversations with Will Storr and Anna Lembke

It’s rare these days for a book to go viral, but that’s exactly what happened with “The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness” by Jonathan Haidt. Now in its seventh month on the New York Times bestseller list, the book shows how the mass adoption of smartphones and social media has led to record rates of depression, anxiety, self-harm, and...

“Life is a game. There’s no way to understand the human world without first understanding this. Everyone alive is playing a game whose hidden rules are built into us and that silently directs our thoughts, beliefs and actions. This game is inside us. It is us. We can’t help but play.” So begins The Status Game by acclaimed science writer Will Storr. He continues: “We play for status, if only subtl...

Twenty-five years ago, Malcolm Gladwell was not Malcolm Gladwell. Well, sure, ontologically speaking he was, but he would not have registered on the Celeb-O-Meter the way he does today. So what happened? What changed? What did he do to become a household name? He wrote “The Tipping Point: How Little Things Can Make a Big Difference.” A quarter century later, Malcolm sat down to update the book tha...

Next week, Malcolm Gladwell will be on the show to discuss his new book "Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering." In anticipation of that conversation, we're revisiting our 2021 interview with Malcolm about "The Bomber Mafia" — the story of a group of pilots who met on a muggy airbase in central Alabama and hatched a plan to revolutionize warf...