Fexingo
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economi...
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Episodes
How One Newsletter Writer Hit 100k Subscribers Without Ads 22.05.2026 9:45
In this episode, Lucas and Luna unpack the growth strategy behind a single newsletter that reached 100,000 subscribers purely through organic referrals and word-of-mouth. They break down the specific tactics used: the 'share snippet' mechanic that turned readers into promoters, the decision to publish twice weekly instead of daily, and the surprising role of offline events. Lucas explains why most...
Why Your Newsletter Database Decays 22 Percent Per Year 22.05.2026 13:51
Lucas and Luna break down the math behind newsletter list churn — and why most creators ignore it until it's too late. Using data from Beehiiv's 2025 internal benchmarks and a case study of a 50,000-subscriber parenting newsletter that lost half its engagement in 11 months, they explain what 'list decay' actually costs, why social-algorithm refugees are hit hardest, and the one metric most writers...
Why Newsletter Writers Are Betting on Paid Communities 21.05.2026 8:47
In this episode, Lucas and Luna explore the pivot from paid subscriptions to paid community as the primary revenue driver for newsletter writers. They examine how Substack and Beehiiv are evolving their platforms, with a focus on Substack's new Chat feature and Beehiiv's recent community-layer launch in April 2026. Luna shares data from a survey of 500 newsletter operators showing a 40% increase i...
Why Newsletter Sponsorships Outperform Social Ads 21.05.2026 9:33
This episode drills into a single number that changes how marketers think about newsletter sponsorships: a 27 percent higher purchase intent compared to social media ads, according to a 2024 study by the Association of National Advertisers. Lucas and Luna unpack why email newsletters consistently outperform Instagram and TikTok for conversion, using specific case studies from Morning Brew's sponso...
The Substack Millionaire Myth Is Crumbling 19.05.2026 9:38
Lucas and Luna kick off The Newsletter Podcast by examining Substack's 10% cut of writer revenue and the economics of paid newsletters. They compare Substack's fee to Beehiiv's 5% and explore Substack's failed attempt to win over journalists with upfront advances. The hosts also look at the broader newsletter boom and the question of audience portability. A sharp, data-driven conversation about wh...
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