The Naina Experience

As a new brand / creator, how do I get visibility? How will people get to know about me? ...... Online + offline approach. 1. Do / make / be good quality. 2. Meet people in-person / interact online. 3. Talk about what you do, consistently. Share. 4. Repeat. Give it time. If you have money, advertise to reach larger audience for the purpose of brand awareness. Or, be born into an already famous fam...

TLDR : No. Don’t. Some of the reasons that I’ve been able to think of why selling on Etsy is a bad idea for your brand and business : .....ALGORITHMS You, your shop, your brand and your livelihood is at the mercy of Etsy’s Algorithm. If they decide to de-incentivize the category of products under which you’re selling, how are you going to battle that? You simply cannot. It is similar to the compla...

How to make a shift from Freelancing to Professional when it comes to Photography? A Freelancer is someone who is self-employed and hired to work for different companies on particular assignments. A Freelancer is a Professional. "Free" + "Lance" : a medieval mercenary - a professional hired to do a job. A Professional might be a Freelancer or an Employee of an Organization. Maybe you're not taking...

Read related blog post here on the Naina.co blog. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience , w...

Disclaimer: I am not a lawyer. This is not legal advice. I'm only talking about my experiences & how to probably handle it professionally. Speak to a lawyer who has worked with photographers and / or is an Intellectual Property lawyer & knows laws on privacy & copyright. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an I...

This is part of an ongoing series where I talk about getting started on Influencer Marketing from the point of view of Brands. If you are a brand / brand manager & have been wanting to understand how to work with Influencers, I recommend getting started from Part 1 on this playlist on YoutTube Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Sy...

You don't HAVE TO create something new everyday to post on your social media accounts. Your first responsibility is towards yourself and your family : stay safe, stay home! Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international client...

Extracted from an Instagram Live Session. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina Redhu Experience , w...

Trigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for intern...

For the hashtag episode from 2 yrs ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need to win. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT...

What is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place? Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a...

About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to...

Back at Adobe Max for the second time. Recording & posting from Los Angeles. What's Adobe Max, what I was doing here & what's next! Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Exp...

Is TikTok relevant? Should you be on it? What can you do on it? Etc. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina R...

Dictionary meaning of motivation : reason for acting/behaving a certain way. Reading 24-25 year olds saying they're demotivated / feeling old. It's not about being motivated, it's about showing up, consistently, day after day and putting in the work. Motivation will strike you at 3am but you'll be in bed and by the time you wake it, it's gone. It'll strike you when you're watching a film in a thea...

An introduction to the concept of "Seven Streams of Revenue" or income, for self-employed solo-entrepreneurs. Sharing examples of what my own multiple Streams of Revenue are and some suggestions of additionals ones that anyone can pursue. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant,...

Post Confluence 2019 thoughts. I was moderating a panel where we discussed the menace of fake followers & how that affects the industry. I touch on that for a bit. I also talk about why and how one should never work for free. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to brandi...

Think before you speak! Yes, it's possible. It shows that you respect the other person's time and space. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina ha...

If you haven’t noticed, I’ve begun adding products to my online shop. I’m hand-painting wooden brooches as mini art pieces that you can wear. I talk a bit about what’s going on behind the scenes and how I am coping. There’s a LOT to unpack here. It isn’t a structured conversation. But I really had to get it out to get started. I’m going to share everything subsequently – if you have questions, ple...

Plague of Pedestals. Podcast episode no. 89 Examples of pedestals : Soldiers are martyrs. ( They choose to die for their beliefs : no. They want to come back home to their families like all the rest of us. Stop forcing them to prove their patriotism by dying. ) Women are mothers. ( No. Women have a biologically evolved flesh contraption that can be conducive to producing babies. Doesn’t mean that...

That Magazine Wants To Publish My Photographs : What Should I Be Asking / Expecting? Is it a feature about you? Then the contract can say, "usage / licensing only for this feature" Is the feature about something / someone else? Where they want to use photos shot by you? Is it an editorial piece or an advertising piece? Aka advertorial. Then image licensing / usage fees are applicable. These depend...

What to do when someone asks you to take their photograph. (For free). Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own podcast called The Naina...

Launching a new store location. My social media team sat down with me and spent 3 hours coming up with a “gift box” and invite to send to about 30-35 well established influencers in different segments. Fashion, food, lifestyle and then people who have been part of my journey from day 1. Each box would cost about Rs 3000 to put together and design and deliver. Upon my initial insistence I wanted it...

If the entire story behind my brand is based on authenticity , does it not affect my credibility to “pay” someone to say good stuff about me? What are Influencers paid for? What is Influence? I’m paying an influencer to influence ? WHAT is that influence? Paid for time effort platform. Choose authentic influencer & brand's credibility multiplies Not paying for opinion Build relationship, ask f...

Influencer Marketing in India: Why are you a blogger? Famous for being famous not sustainable unless backed by money. Never too late. Always some blogs shutting down Quality is still missing Ever growing market Each one of us is an Influencer in our own circles Provide some value / learning ( Workshops : naina.co/workshop Blog : naina.co/blog ) This is part of an ongoing series where I talk about...