The Music Industry Blueprint Podcast

Do you have what it takes to become the first you? Everyone wants to be the next Taylor Swift or the next Bruno Mars but rarely do artists say they want to be their authentic self. In this episode, Rick breaks down how you should be evaluating yourself as an artist. If you are going to be the next big hit, you need to know your strengths and have some clearly defined goals. Rick shares some key qu...

On this episode of the Music Industry Blueprint special guest Logan Young joins Rick to discuss branding, storytelling and some key information about social media marketing. Logan is the co-founder and head of training for Blitzmetrics. Blitzmetrics creates Facebook dashboards and micro-targeted ad campaigns for brands such as the Golden State Warriors, Nike, and Rosetta Stone.   “Failures are eit...

Are you really in the music business or is it just an expensive hobby? Find out the harsh truth on this episode of the Music Industry Blueprint. Rick delves into the necessity of having a marketing budget and a strong relationship with your fan base to bring in the revenue. “If you can’t get 1000 fans to give you $5, you haven’t built a strong enough relationship with them.” - Rick Barker Subscrib...

The conversation continues! After our first episode about TV talent shows our listeners had a lot of questions! This question in particular kept coming up, “Why have the television shows had such a hard time breaking in artists?” Find out Rick’s answer to this question and the keys to solve this problem on today’s podcast. (In case you missed it, here’s the first episode on TV Talent Shows)“It’s n...

In life, especially as an artist, there will be times when things don't go as planned. What you do in those moments can make or break your career. Today, Rick talks about the amazing perseverance American Idol winner, Trent Harmon displayed as he went through some astronomical challenges after the show. From a managing company that went bankrupt to a label that folded, find out how this young arti...

American Idol, The Voice, The Launch…. the list goes on and on. There are so many TV talent shows out there but which one is right for you? On this episode of the Music Industry Blueprint Rick discusses the pro’s and con’s of TV talent shows and what marketing tools you need to have in place before your name goes up in lights. Listen in as Rick gives his expert advice on each TV show to help you d...

In today’s episode, Rick talks about the way the music industry has changed with the growth of technology. With an audience at your fingertips at all times, utilizing social media to engage with people is a necessity for growing your fanbase. Rick explains just how you can use the internet to share your music and your message every second of every day. “You have the ability to directly connect wit...

Rick Barker is undoubtedly one of the strongest influences working behind the scenes of the music industry today. In this episode, Rick talks about how he navigated the industry, from working at radio stations to becoming a consultant for Big Machine Label Group. Rick has a desire to share the knowledge he has gained over the past 25 years in a way that is brutally honest, thought-provoking, and v...

Social media is the most powerful tool available to rising artists today. There’s no need to pour money into a world tour just yet when you can reach almost every corner of the earth by simply pressing a button. Today, Rick addresses just how artists can get involved with their followers in order to make the most out of what’s already in your hands. Why you need to see platforms like Facebook Live...

“Get your music on the radio.” “Build a management team.” There are a lot of outdated myths still floating around about how to be successful. In today’s age of technology, there are now numerous ways to become a well-known artist. Today, Rick talks about ways to get your music out there using relevant methods such as social media outlets, hustle and hard work. “Stop believing there’s some magic pi...

The internet has made it beyond easy for us to share music with others, discover new artists and get discovered by people all across the globe. In today’s episode, Rick talks about the importance of utilizing these methods of music sharing to get your music out there in hopes of making an impact. Key Highlights: ⇾ The ease of finding music today.⇾ How the process of making music has become simplif...

Rick Barker is the President and CEO of the Music Industry Blueprint in Nashville, TN.He is a manager, entrepreneur, author, and consultant focusing on the recent changes in the music business. By sharing his experience and insider tips, he helps his clients understand the music business and fast-tracks their steps to success. While those things describe his business life, the titles that he loves...