Nicola Calabrese from Undertow

The Multilingual Content Podcast, Powered by Undertow

Business EN ↓ 66 episodes

Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone. Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resona...

Author

Nicola Calabrese from Undertow

Category

Business

Podcast website

async.com

Latest episode

Jul 6, 2026

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Episodes

Partner Perspectives: Insights for Effective Collaboration 06.05.2024

Dive into the essential strategies for fostering seamless collaborations between startups and translation agencies, straight from Francesca Sorrentino, Localization Director at Phrase.

Global Expansion Strategies: Leveraging Localization Early On 15.04.2024

Learn how integrating localization early in the product journey can lead to enhanced user experiences and market penetration with Morana Perić, Head of Localisation at DeepL. Uncover strategies for global success and the crucial blend of technology and human insight.

Balancing AI and Human Expertise in Content Localization 01.04.2024

Tune in to the Multilingual Content Podcast for an exclusive interview with Morana Perić, Head of Localization at DeepL. Gain valuable insights into the synergistic fusion of AI and human expertise for next-level localization strategies. Discover why relying solely on AI isn't the panacea for localization challenges. Join us as we delve into the intricate dynamics of blending technology with human...

Translating videos: Audiovisual Localization 18.03.2024

Discover the secrets of audiovisual localization with Alexander Ekhilevskiy, Localization Operations Manager at Vista, and learn how to expertly navigate the challenges of adapting video and audio content for global audiences. Listen to it now.

Metrics that matter in SaaS Localization 04.03.2024

"Discover the vital metrics 📊 for #SaaSLocalization success in our latest 🎙️ podcast, ""Metrics that Matter in SaaS Localization,"" featuring insights from @Julio Leal, Head of Localization at Spendesk. 📲 Undertow brings you an engaging conversation 👥 that delves deep into user engagement, conversion rates, customer retention, and how these factors drive localization efforts in the #SaaS sector...

Impact of workflow automation on localization 19.02.2024

Gain valuable insights into the key advantages of automation and learn best practices for implementation from Alexander Ekhilevskiy, Localization Operations Manager at Vista. Listen to it now.

Getting started with Localization for SaaS 05.02.2024

Delve into the essentials of starting a localization program for SaaS startups, with expert insights on best practices, tools, and strategies for global success from Julio Leal, Localization Expert at Spendesk. Listen to it now.

Mastering Global User Experience 22.01.2024

Dive into the world of UX localization in part 2 of this interview with Stefania Russo, Head of UX Content at Glovo. Explore the challenges, strategies, and collaboration between different teams to create a seamless multilingual user experience. Listen to it now.

Navigating the World of UX Localization 08.01.2024

In this episode, we discuss the importance of UX localization with guest expert Stefania Russo, Head of UX Content at Glovo. We explore topics such as language nuances, collaboration among teams, user research, and the role of UX writers. Tune in to gain valuable insights.

Maximizing the Impact of Localization: Effective Measures Explained 18.12.2023

Dive into the complexities of localizing content with Miguel, Sepulveda, Globalization Director at King. Explore the challenges, ROI metrics, and budget optimization strategies in Part 2 of this insightful Podcast episode. Tune in now for expert insights!

Understanding the Role of Localization in Global Expansion 05.12.2023

Discover the power of global reach! Join us as we discuss localization, market entry, and more in Part 1 of this interview with Miguel Sepulveda, Globalization Director at King, creators of Candy Crush. Listen to it here.

Multilingual Content Strategy and International SEO - Part 2 17.11.2023

Unlock Multilingual Content Success in Part 2 of this interview with Bea Redondo! Balancing content goals, localization, link building and how to build a winning strategy. Listen to it here.

Multilingual Content Strategy and International SEO - Part 1 03.11.2023

In Part 1 of this podcast, Bea Redondo discusses how to create a strategy for entering new markets, emphasizing keyword research, cluster strategies, competitor analysis, local partnerships and more. Listen to it now.

The best approach for SEO Localization - Part 2 19.09.2023

Discover the power of SEO Localization with Alfonso Gonzalez in Part 2 of this podcast! Gain insights on cultural understanding, image selection, keyword targeting, and more. Learn how market maturity affects SEO localization and the significance of setting specific content goals.

The best approach to SEO Localization - Part 1 19.09.2023

In Part 1 of this podcast, Alfonso Gonzalez discusses the importance of SEO localization. He emphasizes that SEO localization goes beyond simple translation and involves optimizing translated content to rank higher in search engine results pages. Listen to find out why.

Outsourcing vs In-house Multilingual Content Production 14.09.2023

There are multiple ways to implement your multilingual content strategy and, in this episode, we’re going to explore the pros and cons of outsourcing vs. keeping in-house international content production.

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