The Mr. Beacon Ambient IoT Podcast

We learn how beacons are being used on and off broadway by The Shubert Organization, the largest theater owner on Broadway. Kyle Wright runs the data analytics and R&D function for Shubert and describes the ways in which beacons can make the experience better for the 13 million ticket holders each year that make up Shubert’s customers. Time Square is one of the most checked in places on earth. Wri...

Philip Hoyer, CTO of HID Global’s Trusted Mobile Ticketing division demonstrates a series of applications of electronic ticketing, Bluetooth and beacons at the Ticketing Technology Forum in Dublin. These enable new experiences and business opportunities at events, in the enterprise and for hotel guests using a combination of access control, mobile wallet technology and the offerings from BluVision...

Bluetooth Smart chips are at the heart of beacons. When beacons first hit the scene, Nordic Semiconductor grabbed the largest share of the market supplying their chips to beacon manufacturers. In a brief discussion with Alf Helge Omr, Business Development Manager at Nordic, we explain how much of a beacon’s function gets supplied by the chip vendors, where their role ends and how the Bluetooth mod...

We talk with Beeem's CEO Ferenc Brachmann at the Bluetooth SIG World Event in Silicon Valley about the latest news on the Physical Web, major changes to Chrome and the work his company is doing with retail brands who are early adopters of Eddystone URL. Hosted on Acast. See acast.com/privacy for more information.

Personal Asset tracking was one of the first use cases for Bluetooth beacons, it’s driven millions of unit sales and continues to evolve, with crowd sourced asset spotting, new usecases and new hardware to add room level monitoring. We talk to Christian Smith, TrackR’s President and co-founder about the technologies and stories behind the founding of TrackR and use of the product. Hosted on Acast....

Live from the Bluetooth (SIG) World Event we get schooled on what it takes to get Bluetooth certification for a beacon product, the process and the cost of getting to use the Bluetooth brand. Hosted on Acast. See acast.com/privacy for more information.

We catch-up with Estimote's CEO at the Bluetooth World Event to discuss the Beacosystem and see demos of Estimote's forthcoming UWB product and their HDMI enabled Mirror video beacon. Hosted on Acast. See acast.com/privacy for more information.

Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands. He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem. [Recorded: March 8. 2017] Hosted on Acast. See acast.com/privacy for more information.

The Physical Web has huge potential to change the way web content and services are discovered in the physical world. We talk to Richard Graves, the CEO of Bkon, a company who have gone “all in” on the Physical Web and Eddystone URL. We learn about a massive change that Google is poised to make in how PW content is discovered, how PW content can shrink the cost of apps, the personalization of PW co...

Sensoro have broken new ground by combining IoT Low Power - Wide Area Network radios with Bluetooth beacon sensors. A single Sensoro Alpha base station can monitor and manage beacons over a radius of 2 miles in a city environment. With deployments to monitor city infrastructure, air quality, agricultural soil and utility meters, this is an important milestone in the evolution of the Beacosystem. W...

We talk to Patrick Leddy, the CEO of Pulsate, one of the pioneers in geomarketing about the state of the market, the challenges of app design, the best ways for companies to create their mobile app strategies and the role of an orchestration layer in making sense of beacon signals and delivering a great experience for users. Hosted on Acast. See acast.com/privacy for more information.

We continue to part two of our master class on geofencing. Patrick Leddy CEO of Pulsate builds on the last episode which explained the “what”, “why” and “when” of geofencing. In this episode he discusses “how”, reprising the chapter he wrote for our book (Beacon Technologies). We talk about the different techniques that are applied, when they should be used and what to look out for when selecting...

Patrick Leddy CEO of Pulsate draws on his firm’s pioneering experience with Geofencing, reprising the chapter he wrote for our book. He explains the major types of geofence, the pros and cons versus beacons, how geofencing works and what it can be used for. We wrap up with thought provoking examples of how Geofencing can be used to enable customer engagement. Hosted on Acast. See acast.com/privacy...

Bluetooth Beacon powered Real Time Location Systems are being used to monitor and locate assets. This is an important part of the emergence of Industrial IoT. John Sailer, BluVision's COO explains RTLS, how BluVision's technology is being used in manufacturing and warehouse environments, their work with Google's Waze, and how BluVision funded growth that allowed them to sell millions of beacons, c...

We continue our conversation, find out how much the Quuppa locators cost, discuss the future as standards start to incorporate Angle of Arrival (AoA), how AoA works, how it can be used beyond asset tracking to track phones, Quuppa's origin story within Nokia R&D, their expansion to the US, their partner strategy, how AoA solves the challenge with apps and retailers. Hosted on Acast. See acast.com/...

Angle of Arrival (AoA) offers genuine sub-meter accuracy. Quuppa has pioneered the commercialization of AoA using commodity Bluetooth components and have recently opened up operations in the USA. [RECORDED DEC 2016] We talk to their co-founder and Chief Customer Officer, Fabio Belloni, who explains how this technology is being deployed. Hosted on Acast. See acast.com/privacy for more information.

Cisco reveals that over half a million of their Meraki Wi-Fi routers in the field have built in Bluetooth hardware that enables them to act as iBeacons. Thanks to a recent cloud update, these can also be used as beacon gateways to monitor third party beacons. We talk to Colin Lowenberg who is responsible for managing the Cisco Meraki API product offering about what this means, the functionality av...

Beacons can enable an enhanced ticketing experience by having mobile apps recognize fare gates and ticket collectors. We talk to Dimiter Dimitrov – CEO of Tickey about his experiences developing and deploying his company's beacon app. Hosted on Acast. See acast.com/privacy for more information.

We talk with Ferenc Brachmann – CEO of Beeem about their work creating tools to enable the publishing for the Physical Web and their experience with Eddystone URL beacons at the European Table Tennis Championships. Hosted on Acast. See acast.com/privacy for more information.

We learn how Visual Light Communication (VLC) can be combined with Bluetooth Low Energy (BLE) and integrate with the Internet of Things (IoT) to enable new disruptive functionality. Greg Carter, Acuity Brands General Manager for IoT explains this and why the largest provider of lighting systems in the USA is so well positioned to drive adoption of these technologies. Hosted on Acast. See acast.com...

Unacast's CEO provides a jargon busting introduction to programmatic advertising and how beacons are creating opportunities for brands, retailers and proximity solution providers. Hosted on Acast. See acast.com/privacy for more information.

Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution. Hosted on Acast. See acast.com/privacy for more information.

Cisco is disrupting the Beacosystem with its new CMX Beacon Point vBeacon product. Moving beacons with a point and a click promises to change the way we look at the Total Cost of Ownership of large beacon developments. We discuss where vBeacons work best and see Cisco's web management tools in action. Hosted on Acast. See acast.com/privacy for more information.

Getting beacon deployment right is the difference between success and failure. It involves art, organization and science. We distill what you need to know into ten critical success factors and discuss them with Siddharth Panigrahi of Gimbal, one of the most experienced engineers in this area. Sidd has worked on many of the biggest beacon deployments in the world, including three Super Bowls, SXSW,...

It's easy to make mistakes when it comes to privacy and beacon apps. The consequences are serious. Hear Jarno Vanto of Borenius, one of the leading lawyers that specializes in beacon privacy describe the pitfalls and how to avoid them. Hosted on Acast. See acast.com/privacy for more information.