The Movie Marketing & Distribution Podcast

Urszula Piasecka is CEO of leading Polish distributor Kino Świat, part of the Studio Canal group. In this conversation we tap into Urszula's nearly 20 years' experience across film and media business, working in film production and distribution, to look ahead to how the role of the dsitributor can evolve. In addition, we gain insights on the centrality of the theatrical experience, how distributor...

David Larkin is Head of Business and Parnerships at Letterboxd, the global social network for grass-roots film discussion and discovery. In this episode we go 'under the hood' of the only film-centric social platform, to understand more about how it has successfully built a loyal community of 14mm+ film fans across the world. This includes how Letterboxd supports targeted film campaigns, understan...

Serge Zabbal is Busines Director at Empire Entertainment, the 105 year old film production and distribution operation based out of Dubai. Focusing on the MENA region (Middle East and North Africa), Serge oversees all of Empire's English language and Arabic releases across the different markets. This includes the output of Sony Pictures Entertainment, as the studio's official partner for the region...

In this special episode of the Market and Distirbution Pdcast, we tap into our Reimagine the Ecosystem series, the series of discussions with leaders on the future of the industry. In this particular session, we addressed the fast evolving field of distribution itself, with Avril Speaks (Distribution Advocates) and Angel Studios' Brandon Purdie. With the distribution landscape having changed so mu...

In tis episode we explore alternative ways of distirbution with Benny Haesebrouck who is Head of Distirbution at MOOOV, the Belgian non-profit founded more than ten years ago. MOOOV's goal is to show a diverse world both on the big screen and beyond the cinema walls. Their mission to connect people through stories leads them to search all over the world for films and directors that combine artisti...

What have Taylor Swift, BTS, the National Theatre and Peppa Pig all have in common? One thing, at least, is that they have all been brought to the big screen by the leading event cinema company, Trafalgar Releasing.  In this episode we speak with Trafalgar's SVP Programming and Content Acquisitions, Kymberli Frueh to discuss all aspects of the event cinema business - from how content is sourced to...

Mathieu Robinet is an award-winning film producer and distributor from France. In 2020 he created TANDEM, a film distribution company devoted to up-and-coming filmmakers and innovative marketing strategies. He was involved in the financing and theatrical distribution of over 100 films, working with directors such as Wim Wenders,  Ruben Ostlund, Kirill Serebrennikov and Park Chan Wook. In this epis...

With over 1.9 billion users globally, TikTok is the entertainment juggernaut that is impossible to ignore. And in 2023, its users in the UK spent more time on average on the platform than any other video platform - including Netflix. But how can film marketing professionals effecfively leverage TikTok to engage audiences in our releases?   Nikolaj Mathies stands out as one of the few marketing pro...

"As a distributor, I've learned that you have to be agile and ready to embrace change" Elba McAllister CEO and Co-Founder Cineplex Elba McAllister is the Co-founder of Cineplex, the Colombia-based Independent film distributor and other countries in Latin America since 1993. In this episode, Eliba discussed her distirbution jouney, the changing face of Colombian distirbution, international sales an...

In 2023, outside of the phenomenon of 'Barbenheimer', one film and release stands out as truly remarkable: SOUND OF FREEDOM. The hard hitting thriller, starring Jim Caviezel and Mira Sorvino, currrently stands at a colossal box office of $184m in the US and Canada and over $220m globallly. In this episode, we meet one of the key architects of this success, Angel Studios' EVP Global Theatrical Dist...

In an increasingly competitive and congested distribution marketplace, better and more informed decision making upstream is increasingly essential. However, formulaic and algorithmically influenced content continues to enter the system, often leaving audiences cold. Is there a better way? How can we support intuitive creativity with robust data analytics, audience insights and distribution intelli...

Enrique Costa  is CEO of the Spanish production and distribution company Elastica Films, which he co founded In 2021 together with María Zamora. In a little over 2 years the company has built a reputation for dynamic markeing and savvy acquisitons, releasing the last 2 Palm D'or Winners "Triangle of Sadness" and "Anatomy of a Fall" as well as prestige titles such as "Drive my Car," "The Worst Pers...

Where do film festivals stand in a transformed and often fragmented film landscape? What is the underlying value that they can provide and how can we measure and capture that value? In a film ecosystem that often feels siloed, how can festivals become more robust and connected to other parts of the value chain, particularly with distribution? Is there an argument for festivals to work across the y...

In this episode we welcome to the show Matt Rotondo, Head of Brand Division at Sugar23. Matt reveals how Sugar23 are shaking up the entertainment space through an innovative co-creation process with brands from the earliest deevelopment stages. With extensive experience in advertising and brand partnerships, Matt shares insights into how he is helping brands to strategically leverage entertainment...

In this podcast episode, Sarah Mosses, the founder and CEO of Together Films, shares her unique perspective on film marketing and distribution. Sarah discusses her Impact based approach to film distribution, using films as a tool for community mobilization, citing her strategy of rallying passionate individuals, partnering with NGOs and influential platforms to create impactful releases.  Sarah al...

"Marketing is about breaking through to audiences ... but also inspiring enthusiasm so that everyone else also finds out about your content, because marketing dollars can really only go so far." Anjali Midha co-founder and CEO of Diesel Labs. Anjali Midha, an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the co-founder & CEO of Diesel Labs, a content a...

"For FastX, we wanted to do something different... we created an unforgettable experience that brought people to the cinema and brought audiences to the brands. It's giving value to everyone in the whole system." Tega Williams Tega Williams Uwagho is Marketing Manager for Silverbird Film Distribution (SFD). Based in Lagos, Nigeria, SFD holds the exclusive rights to distribute Universal and Paramou...

In this episode, Thaddeus Bouchard, president of Screendollars, discusses the evolution of movie theatre advertising and how the industry is navigating the current movie consuming landscape. Providing a compelling overview of the industry's dramatic last few years - and an insightful analysis of its current status, Thaddeus identifies the challenges and opportunities facing today's movie theaters...

Eduardo Escudero the founding partner and business manager of A Contracorriente Films, a Spanish leading independent distribution and production company, which manages also 4 cinemas in Madrid and Barcelona and its own SVOD platform Acontra+. A Contracorriente Films also has 2 x Cinema FAST channels. Eduardo graduated from the University of Barcelona with a degree in Law and an MBA in Audiovisual...

Christie Marchese is the founder and CEO of  Kinema , a social cinema platform building a world-wide network of screening hosts, filmmakers, and filmgoers. Under her helm, the company raised a $2M seed round led by Kindred Ventures and is actively expanding access to engaging film and effectively eliminating theater deserts. Prior to launching Kinema, Marchese founded a consulting practice that tu...

In this episode, Noortje van der Sande, founder of the pioneering virtual cinema platform Picl.nl, discusses the innovative ways in which movie marketing and distribution are being transformed. Noortje shares insights into the development of Picl, which allows cinemas to offer films online simultaneously with their theatrical releases. Noortje delves into the concept of the "hybrid consumer" and r...

In this episode, Algirdas Ramaška, CEO of the Vilnius Film Festival and Kino Pavasaris Distribution, discusses the festival's incredible journey, including overcoming COVID-19 shutdowns, adapting with innovative approaches, and maintaining a deep connection to their audience. Algirdas shares how the Vilnius Film Festival has survived and thrived by adapting to unique circumstances, such as hosting...

Tilane Jones is the President of ARRAY, the multi-platform arts and social impact collective dedicated to narrative change founded by filmmaker Ava DuVernay in 2011. Jones leads ARRAY Alliance, the non-profit group, as well as programming and production hub ARRAY Creative Campus. She continues to oversee ARRAY Releasing, the company's film distribution arm, where she is responsible for the acquisi...

Mandy Kean is Founder + CEO of Mustard Studio Pioneer of cinema's wow factor, Founder & CEO Mandy Kean, knows about personalised experiences. Previously International Director of Cinema for Soho House & Co, including the world-renowned Electric Cinema brand, Mandy is well versed in the value of elevated hospitality and cinema. Her approach and vision were echoed in her international operations fro...

Emma Jamieson is a freelancer marketing and social media consultant specialising in film, creative arts and hospitality. Emma has been a marketeer for over 12 years, working across both hospitality and tourism, luxury brands and entertainments sectors for PR agency PRCo, PPHE Hotel Group, Merlin Entertainments amongst others. Since 2020 Emma has pivoted to film - as a self-confessed lifelong movie...