The Move In Senior Living Marketing

In this episode of The Move In Senior Living Marketing, host Larry Williams sits down with James Lee, co-founder of Bella Groves, to explore the profound impact of storytelling in the marketing strategies for senior living communities. James emphasizes the importance of focusing on the journey of the caregiver, outlining how effective marketing should connect emotionally with the audience through...

In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage marketing str...

In this episode of Move-In Senior Living Marketing, host Larry Williams discusses the importance of the move-in experience for senior living communities with Murry Mercier, Director of Senior Living Solution Architecture at PointClickCare, and Kaden McKenzie, Director of Sales at Senior Sign. They explore common challenges faced during the move-in process, such as overwhelming paperwork and admini...

In this enlightening episode of Move In Senior Living Marketing, host Larry Williams chats with Jack York, Chief Storyteller at Tailgate, about the profound impact of storytelling in senior living communities. Through his work capturing the voices of seniors, Jack emphasizes how authentic stories outperform amenities in marketing and fostering engagement. They discuss the hidden crisis of loneline...

In this episode of the Move-In Senior Living Marketing Podcast, host Larry Williams speaks with Libby Lauer from Senior Source Consulting Group. Libby shares her expertise in senior living sales, mystery shopping, and customer experience. Key topics discussed include the discovery process's importance, pricing transparency, avoiding generic building tours, and addressing concerns thoroughly before...

In this episode of The Move in Senior Living, we sit down with Jessica Freeburg, Senior Digital Marketing Analyst at Benedictine Living, to discuss the intricate process of revamping a senior living website. From navigating the RFP process for vendor selection to managing multiple stakeholders and launching 36 websites in just four months, Jessica shares her insights, challenges, and key takeaways...

In this episode, we sit down with Fran Palma, the Chief Marketing and Digital Strategy Officer at Covenant Living, to discuss how his team has transformed their recruitment strategies in the wake of COVID-19. We dive into Covenant Living’s approach, from building a career website from scratch to leveraging cutting-edge technology and marketing strategies for talent acquisition. Fran shares insight...

In this insightful episode of 'Move in Senior Living Marketing,' Larry Williams sits down with industry expert Lola Rain to delve into the critical aspects of senior living marketing. Lola shares her extensive 25 years of marketing experience and her passion for both the creative and analytical sides of the field. Key topics include the importance of website accessibility and compliance, the role...

In this episode, the focus is on the importance of storytelling in senior living communities. The host engages in an insightful discussion with Tom Sanders, the founder of Senior Living Photography, who shares his expertise in capturing the vibrant lives of senior residents. Tom emphasizes the need for high-quality storytelling to highlight residents' personal journeys and the role it plays in mar...

In this episode, Larry Williams talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the senior living industry. They discuss the importance of emotional connections in marketing, strategies for leveraging data to inform business decisions and the value of bringing in talent from outside the industry. Greg emphasizes the need for transparency, clear communication, an...

In this episode, we speak with Jamie Van Gysel, the Chief Sales, Marketing, and Experience Officer at Christian Care Fellowship Square, who has over 25 years of experience in senior living. Jamie shares her insights on the importance of building genuine relationships with seniors and their families, discussing strategies for adapting sales and engagement methods during the COVID-19 pandemic, and d...

In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects. They dive into setting up a vision, managing urgent versus important tasks, securing buy-in from the team, and effectively planning to ensure the ROI from conference learnings. Jamison shares practical advice o...

In this episode, we dive into a rich conversation with Christy Van Der Westhuizen, the SVP of Sales and Marketing at Legend Senior Living. Renowned in the Senior Living community, Christy shares her expertise on the importance of vulnerability and transparency in sales, the evolving role of artificial intelligence and technology in streamlining sales and marketing processes, and the significance o...

In this episode, we explore the evolving landscape of senior living with Katherine Ross, the driving force behind SeniorsGuide.com. With over 20 years of experience, Katherine offers invaluable insights into how families can make informed decisions about senior care. The conversation touches on the history and purpose of SeniorsGuide.com, the need for transparent pricing in senior living, and the...

In this insightful discussion, Larry speaks with Maureen Longoria and Lisa Burns, co-founders of Live Now Relocation, alongside Matt Paxton, founder of Clutter Cleaner and star of 'Hoarders', about the critical aspects of helping seniors transition into senior living communities. They delve into the emotional challenges attached to downsizing, the importance of compassionate support, and the signi...

In this episode, we sit down with Jessi Weldon, EVP of Sales and Marketing at Primrose Retirement, and Brandon Christiansen, Director of Marketing, to explore the power of collaboration in senior living sales and marketing. Jessi and Brandon share their journey of building a strong partnership based on trust, accountability, and leveraging each other’s strengths. They also dive into how technology...