The Morgan Snyder Show

What we're covering today... Why You’re Hearing Crickets: Why writing like a brochure is killing your engagement (and why 22-year-old life coaches are beating you). The Tyson Williamson Case Study: A post-by-post deconstruction of the 5-post formula that hit 100+ reactions right out of the gate. Tactics: How to use Ugly Numbers, real dialogue, and internal monologues to build an economic moat arou...

Whenever I post content, the comments section inevitably becomes a melting pot of hot and cold opinions. But last week? One came in especially caliente . Let's see what we can learn.. .. Come and say hi at https://www.thoughtleadertoday.com/ 👋 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe

Should you care so much about what others think when you post? Wharton researchers in 2017 found that successfully using humor in a professional setting increases status. It signals confidence (because it’s risky) and competence (because it requires intelligence to execute) . Seems like a good idea to me... : come and say hi at https://www.thoughtleadertoday.com/ This is a public episode. If you'd...

I struggle with networking events. More than anything, most of the conversations feel transactional and often one sided. There is absolutely NO VIBE. So my friends Jacob, Tyson, and I decided to fix it. :) .. I will write three free posts for you. No pitch or “hey, I think you would be a really great fit for what I do.” Scouts honor. All you have to do is reply to this email or jump over to though...

I got an email recently from a reader, which was similar to others I’ve had in the past. This was the gist: “Morgan. I love your newsletter and laugh at your Linkedin content. It’s actually pretty helpful and gets me motivated to post more. I really need to. The problem is I can’t afford to work with you at the moment. Maybe sometime in the future we could? I’ll keep reading until then and support...

Today is Tuesday, November 11th, and you’re listening to The Morgan Snyder Show. We are officially in the holiday spirit here in the Snyder home and it has me reminiscing. I’ve been thinking about all the Turkey Bowl games, the Christmas Eves, and other events with my family growing up in Ohio. Julie has told me I’m getting more emotional as I get older. I don’t think much has changed. The other n...

I went deep this weekend. I came to the conclusion that only a sugar cookie can bring on: I need to help you write the perfect post. This is the way. .. Come and say hi at https://www.thoughtleadertoday.com/ . 👋 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe

Man, oh man. I got roasted for my post about Linkedin headlines. I reflect before I try to do it all over again. .. Come and say hi at https://www.thoughtleadertoday.com/ 👋 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe

For the last decade, every marketing guru, every thought leader, every consultant with a book deal has been telling us the exact same thing: You need to be a STORYTELLER . I'm not so sure about that... 👇 Come and say hi at https://www.thoughtleadertoday.com/ 👋 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substa...

This week, I made a post about 'girl dads'. People lost their minds in the comments. What happened? I break it all down in this episode. .. Come and say hi at https://www.thoughtleadertoday.com/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe

Alright. It happened. You wrote something, you hit publish, and you walked away. But then your phone started buzzing. And it didn’t stop. It’s become an angry hornet nest of notifications. The dopamine is flowing. The metrics are going bananas. You keep refreshing the page, watching the numbers climb like the stock ticker for a company that just cured aging. You did it. You went viral. And now...w...

No music, no intro, you’re listening to The Morgan Snyder Show . Last week, I shared my CEO Content Masterclass. Hopefully you’ve already started building your idea vault, you’re using the voice-to-text hack, you’re actually publishing your thoughts…spreading the good news about what you’re doing. You are doing it, right? Of course you are! It’s simply impossible not to be provoked into action by...

I decided to dedicate an episode to walking you through a quick and easy process to create and publish your content. In a few minutes, you’ll have a really easy workflow and you can keep coming back to it when you get stuck. By the end of this episode, you will have a clear, repeatable system to get your best ideas out into the world. Let's roll! .. Come say hi at thoughtleadertoday.com. 👋 This i...

**Stepping away from the regular, let-me-help-you-with-content kind of episode. Please step away from the internet this weekend and hug your family.** No music, no intro, you’re listening to The Morgan Snyder Show. I’ve tried to record this episode a couple times this week. I get to this screen. I stare at it. I write a few sentences. I delete them. I close my laptop. I don’t have the words. They’...

Today, I’m interviewing Kevin Baker—the man who broke LinkedIn with his post about Costco coworking. Kevin explains his creative process and how he comes up with ideas for viral content on LinkedIn. Thanks for listening and see you next week! .. say hi at thoughtleadertoday.com 📱 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit...

Last week, I talked about the head of CEO content position at PayPal: their quarter-million-dollar budget for their CEO’s brand. It was if I could hear your thoughts in the Substack ether. Many of you were thinking something like, “Well, that's nice for them. But we could never do something like that.” You’re absolutely right. You can’t. You aren’t PayPal. But I can assure you that it’s not a stra...

No music, no intro, this is The Morgan Snyder Show. I see a lot of things social media. After all, I live there. I spend the majority of my waking hours managing my client’s accounts, and trying to stay active with my own. A lot of what you read makes you roll your eyes. One can only take so much cringe… But every once in a while, you see something that makes you stop scrolling and say, “Okay. Thi...

No music, no intro, this is The Morgan Snyder Show . “The algorithm has changed! My numbers have never been soooo low!” This has been the most common complaint I have seen on LinkedIn lately. I wish I could say it was only happening with the newer content crowd. Even some of the OG LinkedIn creators have had their gripes. “New algorithm. It’s unpredictable. Can’t say what it is. Have to keep rolli...

No music, no intro, this is The Morgan Snyder Show. I spent the last week in the panhandle of Florida. If you’ve never been, this is what you’re missing out on: Beautifully clear water, fishes swimming all around you, the whitest, softest sand that you’ll ever walk upon, and 100% humidity. You can’t get away from it. When you’re away from the ocean, you’ll still be breathing water. You can’t forge...

No music, no intro, this is The Morgan Snyder Show. I have a weird relationship with networking. I simultaneously love it and hate it. As an introvert who has an extrovert switch, networking for me can at times be as enjoyable as a root canal, but at other moments, so rewarding when you meet someone and you think, “Hey! I could be this person’s friend…outside of this room!” These events are weird...

Over the past few weeks, we’ve explored some awesome topics. We've talked about the upside of fame, as well as dove into Rory Sutherland’s ideas around the non-linear, unpredictable magic of building influence. But, then comes the quiet, almost embarrassed follow-up question. The one that arrives in the DMs after you listen to the episode. And it sounds something like, "I love this idea, Morgan, b...

Last week, we talked about the ‘upside of being famous.’ The focus wasn’t necessarily on becoming a celebrity, (although that would probably help your chances of building a business, just ask Ryan Reynolds) but, as a known, trusted leader in your space. I touched on the ideas of Scott Galloway and others last week, and I enjoyed putting the episode together so much, that I wanted to dedicate anoth...

I want you to think about the word famous . What comes to mind? Celebrities, red carpets, social media influencers with millions of followers? It’s a word that can feel a little…weird to the everday entrepreneur trying to build a successful business. Most of us have been taught since a very young age to value the work, not the notoriety. I’ve heard several execs say over the years, “I don’t want t...

I’ve shown you data from my clients and from my own content and how that has translated into more conversations. Write funny, make money —the new slogan every founder should put up above their desk when they go to make content on LinkedIn and X. I mean, I even took an entire episode to promote thoughtleadertoday.com, spelling out all the reasons that listeners should partner with content writers a...

Once upon a time, there was a leader. Her name was Claire. This is her story. 👀 🍿 .. Come and say hi at thoughtleadertoday.com 👋 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe