The Modern Hairstylist ™ Podcast

This episode is all about owning your role as a hairstylist.  With a simple search on so many platforms these days, clients are more inclined to provide the terms and techniques they've seen all over social media in their hair appointment requests.  Sometimes their verbiage or perception is wrong, BUT that is not their problem.  As hairstylists, it is our responsibility to be able to deliver...

Being an expert in your specialty entails evolving education and a coveted journey to maximize your skillset in your niche. On this week's episode, the amazing Towanna Dunn joins us to share her journey in becoming a hair extension expert and educator. She's dropping gems of her experience and things she's learned that has elevated her skills to serve any kind of color and texture t...

The decision to increase your prices or change your pricing structure can be intimidating for many hairstylists'.  But what happens after you've made the decision and rolled it out to your clients?  There are moments in the process where you might feel uncertain or pressured to reverse your decision.  In this week's episode of the Modern Hairstylist, I'm giving you an exclusive...

Creating your brand and your marketing systems can seem scary and overwhelming when we were never formally trained for it. Not only can we feel unsure of our decisions, but we can feel alone in it too. ElishaMonique joins us in this episode to lay down what you need to build a strong structure in your branding and marketing. And it won't feel forced at all. It should feel authentic and sustai...

I am so excited to feature my amazing friend Crystal L. She is a Hairstylist, Educator, Salon Owner, Non-Profit Co-Founder, Diversity Strategist and Founder of All Hair Academy, and a firm believer that diversity is not an option but a necessity. And I definitely agree! As Diversity, Equity, and Inclusion trainings become more prevalent in the hair industry, we want to continue normalizing it and...

Hairstylists and service providers in general have evolved their booking systems with online booking. However, having an online booking system that is not optimized can riddle us with worry when it comes to client experience and accuracies.  Let's breakdown how to ensure that you're implementing your online booking system in a sustainable, safe, and convenient way.  Let's connect on...

We focus so much on beauty and branding when building our websites, but have we included everything it needs?    Did we consider our clients’ user experience when we design or build our websites?    It’s important that your website reflects the level of service and care you’re providing for your client.    Salon owner and beauty business coach, Kimber Chapman, joins us in this episode to make sure...

As a service provider and business owners, customer service is an essential part of our everyday practices.  We absolutely need to be reachable to our clients.  But unfortunately, communication is a slippery slope.  One day your taking clients calls past 6pm for the first time, and next thing you know your phone is buzzing morning to night with clients talking to you all day. So where do draw the...

In this day in age, being a successful hairstylist demands A LOT of time, attention and energy. And as the responsibilities taken on to achieve that success just pile on more and more... it's easier than ever experience serious burnout. I'm here to tell you with the right organization, systems and BOUNDARIES... you can create a career that you love AND a joyful life at the same time. In...

The final piece of my guest experience series!  We are setting the tone and standards of our services with our pre-visit guest experience.  This is the foundation and initiation of implementing your boundaries before your client even meets you in person!  We are getting clear about the expectations we set for ourselves as hairstylists’ and for our clients’ experience expectations.  Come hang out w...

Your client experience is way more than just coming out with beautiful hair!  Truth be told, every hairstylist I know is doing beautiful hair. So how do we set ourselves apart?  There are so many things we can tailor for each client that will have them loving their appointment from start to finish.  That's the part they'll remember. That they were given choices and were able to customize...

The thought of creating content and posting regularly is already one that can overwhelm some hairstylists. Add in the fact that we have to bring ourselves to the table. As beauty service business owners, we have to show up as the face of our brand while creating that space of vulnerability and critique as well.  But we have to remember what we're doing this for - to attract our target market...

When thinking of how to elevate your guest experience, one of the main segments that can easily be looked over is how we can serve our clients after their appointment.  Your client experience should not end as soon as they walk out of your salon doors.  Your clients would love help with maintenance, they would love resources to refer to when they are not face to face with you.  These are the addit...

Instagram is an amazing marketing tool for hairstylist and our business behind the chair.  However, the natural habit of overconsumption and comparisons can leave us feeling so discouraged and exhausted.  Don't let one app control your emotions, you are always in charge of the narrative.  For us to fully optimize marketing opportunities on social media, we need a healthy and sustainable appro...

We are running a beauty service based business, meaning that customer service is a giant part of our offer to our clients. The way that you serve and impact your clients is what will ultimately set you a part from other hairstylists in your area and in the hair industry. But what does that actually look like?  Yes it is being kind and welcoming to your clients. Yes it is trying to replicate their...

Raising prices can feel intimidating, so much so, that we can even convince ourselves that it's greedy and unnecessary.  But the truth is, price increases are essential in keeping our business sustainable and on the path of growth.  How will you know when it's time for you to have a price increase?  How does it even affect our businesses besides more revenue? How will I even tell my clie...

Between electronic signatures, taxes, non-competes, there's so many day to day aspects in our business that require legal guidance. Join Braden Drake and I in this episode of the Modern Hairstylist, as we break down the necessities and different scenarios that make having professional legal guidance an essential in our businesses!  Checkout Braden's resources INCLUDING Booth Rental Agree...

There is a strong stigma that selling retail products are only beneficial in a commission based way and create a sales person out of us hairstylists. We need to kick that mentality! The truth is, suggesting products creates a post-visit experience for your clients. They are missing out on a whole segment of their experience with you when you don't recommend any products.  When you choose prod...

The digital world is constantly evolving.  This evolution has created such accessibility and broadness in the ways that we expand and promote our beauty service businesses! But how are we showing up on our virtual platforms?  Are your emails intentional? What thoughts and feelings do you think you're provoking in your last Instagram post?  A lot of times our words can be progressive, innovati...

Break down all the salon policies you should have as a hair stylist. From what policies you should include, to detailed Covid-19 procedures, I'm going in depth to ensure that you are all covered as a beauty service provider.  Let's connect on Instagram!

Sometimes it's someone's service preference that you no longer enjoy doing.  Sometimes it's clashing personalities.  If a client is not your optimal client, your performance, dedication, and love for your craft will diminish.  So let's talk about when is it time to cut ties with specific clients.  Let's connect on Instagram!

Picking and Choosing our own clients is something that seems so taboo in our industry. But why is that? Accepting every client that requests your services can be unsafe and unsatisfactory when their requests do not match your skills or specialty.  Let's connect on Instagram!

As you're developing your business as a hairstylist, you will realize that your guest experience could have a few blindspots.  Kristen and I are diving deep on how to identify those gaps in your guest experience and how we're going to improve on them!  Let's connect on Instagram!

Let's connect on Instagram!