The Mobile User Acquisition Show

Flo is a mobile app for women that’s redefining how femtech brands earn trust and scale fast. With over 3 million downloads and $2M+ in monthly revenue, Flo’s creative strategy is a masterclass in empathy-driven marketing. In this video, we break down the 5 key ad strategies that helped Flo dominate the market, based on an in-depth analysis of 80+ top-performing ads using BruteForce.ai. What you’l...

🚀 Welcome to Intelligent Artifice – the podcast that gives you the unfair advantage in performance marketing . This episode is 🔥 because we’re diving deep into how AI, creatives, and performance marketing are colliding to completely reshape advertising. I sit down with Rohan Khadatkar , one of the sharpest minds who was building AI products before it was cool — and he breaks down exactly how his...

🚀 Welcome back to Intelligent Artifice , the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau , a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work —scaling campaigns, building winning creative processes, and testing at a l...

In this episode, we sit down with Andrew Will — founder of Promova , one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations . From building pronunciation models before GPT existed to integrating AI across every team at Promova, Andrew shares how his company uses AI and automation to scale language learning for millions of users. We explore the shift from ML mod...

Welcome to Intelligent Artifice — the podcast built for performance marketers who want to 10x their results using AI, creativity, and data-driven strategy. In this episode, I sit down with Yves Benchimol to unpack how his team is scaling growth by embedding AI across every part of the business—from customer support and marketing to HR and product. We dive deep into why he’s creating the unusual ro...

📈 How did Noom ads generate $800K+ revenue in 30 days ? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The exact hook → problem → solution framework ✔️ How...

🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how ? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages ✅ How food visuals act as powerful scroll-st...

In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months . Using BruteForce AI , our proprietary ad intelligence system, we analyzed 210+ video ads to uncover how Ladder uses identity-driven messaging, urgency framing, and aspirational storytelling to persuade power users in the fitness space....

In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue . Using BruteForce AI , our proprietary ad intelligence system, we analyzed 90 top-performing creatives to uncover how Remini taps into nostalgia, self-expression, and fantasy to fuel explosive growth. From curiosity-driven hooks like...

In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI , our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how PictureThis turns a simple utility into a lifestyle brand for plant lovers . From curiosity-driven hooks like “What p...

In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months . Using BruteForce AI , our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters. From Kam...

In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta . Using BruteForce AI , our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging , emotional puzzles , and cognitive challenges to fu...

In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn’t just a niche faith-based product. Using BruteForce AI , our in-house ad intelligence engine, we analyzed 182 top-performing creatives to uncover how Bible Chat drives emotional clarity and spiritua...

In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. But this isn’t just a success story. Using BruteForce AI , our in-house ad intelligence engine, we analyzed 1,800+ display ads to uncover exactly how Rise uses performance creative to sell identity tran...

In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using BruteForce AI , our in-house ad intelligence engine, we analyzed dozens of long-running ads to uncover how Headway sells self-reinvention through identity-first performance creative. From transformati...

In this episode, we break down the creative strategy behind Glam AI — a beauty tech app that’s taken the internet by storm with over 900,000 downloads and more than $1 million in revenue in just one month . But we’re not just talking numbers — we’re diving deep into how they did it . Using Brute Force AI, our in-house ad intelligence engine, we analyzed 68 of Glam AI’s top-performing video ads to...

In today’s episode we deconstruct JustFit , the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system. Discover how JustFit masters identity-based marketing , using specific personas, emotional hooks, and implied social proof to resonate with an often-overlooked au...

Welcome to the very first episode of Intelligent Artifice . After years of hosting The Mobile User Acquisition Show —where I interviewed some of the best minds in mobile growth—I took a step back to rethink what matters in the age of generative AI. This kickoff episode shares why I started this new show, why creative is the biggest lever in performance marketing today, and what kind of marketer wi...

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance...

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to re...

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping yo...

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs. Check out the show notes here: https://mo...

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing net...

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show notes here: https://mobileuseracquisitionshow.com/epi...

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build a...